Organic Agricultural Products: Marketing and Trade Resources Series, Guide 3
About this Series:
This research guide is one of seven in the Organic Agricultural Products: Marketing and Trade Resources
series. Each guide is a subject-oriented compilation that focuses on a separate
type of information or research source. [More...]
The publications listed in this section were produced primarily for small-scale growers and livestock producers, and refer specifically to the marketing of organic products. They provide background and guidance to beginning as well as experienced agricultural entrepreneurs. Please check other AFSIC Guides in this series for additional resources that can help in developing and implementing marketing strategies.
1.Certification
and Labeling Considerations for Agricultural Producers, by Russell Tronstad,
Ramiro Lobo, Wendy Umberger, Stuart T. Nakamoto, Kynda R. Curtis, Larry Lev,
DeeVon Bailey, Ruby Ward and Chris Bastian.
Western Extension Marketing Committee/University of Arizona, CALSmart, 2005. 56p.
Full text: http://cals.arizona.edu/arec/wemc/certification.html (accessed 12/18/07)
5.Emerging
Agricultural Markets Team.
University of Wisconsin Extension Agriculture Program.
Full text (multiple documents): http://www.uwex.edu/ces/agmarkets/publications/ (accessed 12/18/07) Description: Dozens of online fact sheets focus on direct marketing,
working with customers, value-added enterprises, farm financial management and
organic production.
6. "Evaluate your
Organic Grain Marketing Opportunities," by Darcy Maulsby. New Farm (2003).
Full text: http://www.newfarm.org/depts/talking_shop/0403/marketing_ops.shtml (accessed 12/12/07) Description: From "Talking Shop" column, Upper Midwest Organic
Conference, Wisconsin,
Feb. 27-Mar. 1, 2003.
7.Flower
Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers,
by Lynn Byczynski. Revised edition.
Chelsea Green Publishing, 2008. 234p.
Information/abstract only: http://www.chelseagreen.com/2007/items/flowerfarmer2 (accessed 12/18/07)
8.Good Food,
Good Business.
Arnold Creek Productions, 2006. Note: DVD-Video, 26 mins.
Information/abstract only (including Quicktime trailer): http://www.arnoldcreekproductions.com/Sustainability.htm (accessed 1/09/08) Description: Information about organic and local food business. Models
for growers, CSAs, restaurants and grocers.
9.Herbal
Harvest: Commercial Organic Production of Quality Dried Herbs, by Greg
Whitten. 3rd edition.
Bloomings Books (Australia);
distributed by Chelsea Green Publishing, 2004. 556p.
Information/abstract only: http://www.chelseagreen.com/2004/items/herbalharvest (accessed 12/12/07)
10.If your Farm
is Organic, Must it be GMO-Free? Organic Farmers, Genetically Modified
Organisms, and the Law, by Jill E. Krueger.
Farmers’ Legal Action Group, Inc., September 2007.
Full text: http://flaginc.org/topics/pubs/arts/OrganicsAndGMOs2007.pdf (accessed 12/12/07) Description: "This article examines requirements to avoid the use of
genetic engineering that affect crop and livestock farmers who are certified
organic, or who wish to become certified organic. The article also briefly
addresses handling requirements as they apply to organic farmers. The article
is concerned primarily with issues related to organic certification, but it
concludes with a brief discussion of the ways in which sales contracts may
impose responsibilities upon farmers that differ from the requirements for
organic certification." [Publisher’s summary]
11.International
Organic Inspection Manual, by James A. Riddle and Joyce E. Ford.
Independent Organic Inspectors Association (IOIA); International Federation of
Organic Agriculture Movements (IFOAM), 2000. 264p. Note: Available in
English and Spanish.
Information/abstract only: http://www.ioia.net/store.html#manual (accessed 12/12/07)
12. "The Key to
Successful Direct Marketing: Use your Head!" by Laura Sayre. New Farm (2003).
Full text: http://www.newfarm.org/depts/talking_shop/0104/food_farm.shtml (accessed 12/12/07) Description: Report from the 5th Annual Future of Our Food and Farms
Summit, advanced course in direct marketing.
14.Organic
Certification, Farm Production Planning, and Marketing, by Mark
Gaskell, Richard Smith, Calvin Fouche, Steven T. Koike and Jeff Mitchell.
University of California, Division of Agriculture and Natural Resources, Vegetable Research and Information Center, 2006. 4p. (Organic Vegetable
Production in California,
7247).
Full text: http://anrcatalog.ucdavis.edu/pdf/7247.pdf (accessed 12/12/07)
15.The Organic Farmer’s Guide to Marketing
and Community Relations, by Rebecca Bosch; illustrated by Jocelyn
Langer.
Northeast Organic Farming Association (NOFA), Interstate Council, 2004. 96 p.
(Organic Principles and Practices Handbook Series) Note: Includes a
comprehensive resource section.
Information/abstract only: http://nofany.org/publications.html (accessed 2/25/08)
16.Organic Farming Practices: 2007 Insurance
Fact Sheet.
U.S. Department of Agriculture, Risk Management Agency (RMA), 2006. (A Risk
Management Agency Fact Sheet) 2p.
Full text: http://www.rma.usda.gov/pubs/2006/organics.pdf (accessed 2/25/08) Description: Explains coverage availability, definitions and application
procedures.
17. "Organic
Marketing and Economics." In Organic Farming Compliance Handbook: A
Resource Guide for Western Region Agricultural Professionals, by Brian
Baker, Sean L. Swezey, David Granatstein, Steve Guldan and David Chaney.
University of California, Sustainable Agriculture
Research and Education Program (SAREP), 2005?
Full text: http://www.sarep.ucdavis.edu/organic/complianceguide/ (accessed 12/12/07)
18.Organic
Marketing and Labeling: Online Publications.
ATTRA - National Sustainable Agriculture Information Service, 2003-2007.
Full text (12 publications): http://attra.ncat.org/marketing.html#organic (accessed 12/12/07) Description: Titles include: Organic Farm Certification and the
National Organic Program; Organic Certification Process; NCAT’s
Organic Crops Workbook - A Guide to Sustainable and Allowed Practices; NCAT’s
Organic Livestock Workbook – A Guide to Sustainable and Allowed Practices; National
Organic Program Compliance Checklist for Producers; National Organic
Program Compliance Checklist for Handlers; Organic Orchard, Vineyard,
and Berry Crop Documentation Forms; Organic Field Crops Documentation
Forms; Organic Livestock Documentation Forms; Preparing for an
Organic Inspection: Steps and Checklists; Marketing Organic Grains.
19.Organic
Marketing Resources, by Holly Born.
ATTRA - National Sustainable Agriculture Information Service, 2004. 13p.
Full text: http://attra.ncat.org/attra-pub/markres.html (accessed 12/12/07) Description: Chapters in this guide include: "Federal Crop Insurance for
Organic Farmers;" "Sources of Organic Market Price Information;" "Sources of
Information on the Organic and Natural Foods Markets;" "Processors;"
"Retailers;" "Consumers;" "Finding Buyers;" "Directories;" "Internet Trading
Sites;" and "Not Strictly Organic, But Useful."
20.Organic
Marketing Resources.
Midwest Organic and Sustainable Education
Service (MOSES), 2006.
Full text (multiple documents): http://www.mosesorganic.org/factsheets/index.htm#mr (accessed 12/12/07) Description: Full text fact sheets from Midwest Organic and Sustainable
Education Service (MOSES) and from University
of Wisconsin Extension Emerging Ag Markets Team.
21.Pathway to
Organic for Producers: Marketing.
How to Go Organic; Organic Trade Association (OTA).
Full text (multiple documents): http://www.howtogoorganic.com/ index.php?page=marketing (accessed 12/18/07) Description: Directory of Web
resources: "Organic Buyers," "Deciding What To Raise," "Direct and Retail
Sales," "Institutional Sales," "International Markets," "Cooperatives,"
"Marketing Information and Data," "Negotiating Contracts," "Value-Added
Enterprises," and "Wholesale Sales."
22. "Phil Foster
Ranches: A Case Study of an Organic Vegetable Farm," by William J. Brown. Journal of Agribusiness 20, no. 2 (2002): pp. 175-196.
Full text: http://www.agecon.uga.edu/~jab/Library/f02-06.pdf (accessed 12/12/07) Description: Includes enterprise budgets.
23.Selling
Certified Organic Produce to Retail Produce Markets in the Upper
Midwest, by Laurie S. Z. Greenberg.
University of Wisconsin, Center for Integrated
Agricultural Systems (CIAS), 2000. 18p.
Full text: http://www.cias.wisc.edu/pdf/greenbrg.pdf (accessed 12/12/07)
25. "Strategic
Marketing Decisions for Organic Agricultural Producers," by Jon C. Phillips
and H. Christopher Peterson. International Food and Agribusiness Management Review 10, no. 1 (2007):
pp. 100-114.
Full text: http://www.ifama.org/members/articles/v10i1/20061004_Formatted.pdf (accessed 1/09/08) Description: "A group of organic agricultural producers facing a
strategic decision is featured. If they decide to form an organization to
market their produce jointly, they will have to select a distribution channel.
This case presents the demand conditions, requirements, advantages, and disadvantages
of different distribution channels for organic vegetables, both on a general
level and as they relate to this particular group. The following channels are
addressed: roadside stands, farmers’ markets, distributors, retailers,
restaurants, institutions, and processors. Study questions for use in an
academic course or workshop are included." [Journal abstract]
26. "Veggie
Farmers’ Marketing 101," by Melanie DeVault and George DeVault. New Farm (August 21, 2003). Note: Tenth article in the series:
Nuts and Bolts and Dreams: A Beginner’s Guide to Farming.
Full text: http://www.newfarm.org/depts/beginning_farmers/0803/vegfrmmrkt.shtml (accessed 12/12/07)
The guides in this section were produced primarily for
organic and natural food retailers. They include publications that provide
general as well as market-specific guidance. How-to information for retailers
is still limited; however, it is increasingly found within general marketing
and trade publications. Please see listings for conventional and natural food
trade publications in Guide 5 of this series, Guide to Organic Industry and
Government Sources: Reports, Data and Analysis.
27.Adding Value
through Environmental Marketing: Opportunities for Food Producers, Processors
and Retailers.
Institute for Agriculture and Trade Policy (IATP), 2000. 258p.
Full text: http://www.iatp.org/labels/envcommodities/ (accessed 12/12/07) Description: 14 presentations from Conference Proceedings, December 6-7,
1999, Madison, WI.
29.Good Organic
Retailing Practices Training Manual.
Organic Trade Association (OTA), 2002? 290p.
Information/abstract only: http://www.ota.com/bookstore/4.html (accessed 12/12/07) Description: "Manual was developed in association with the Independent
Organic Inspectors Association and OTA staff to meet the needs of your store’s
organic retail operations. In addition to general handling practices, the
manual specifically addresses Fresh Produce, Bulk Foods, Meats and Prepared
Foods (Deli, Bakeries and Juice Bars) and Pre-packaged Groceries departments.
You will receive a comprehensive training manual and CD (including a copy of
GORP) containing all the necessary forms and checklists." [Web site]
30.Handbook of
Organic Food Processing and Production, by Simon Wright and Diane
McCrea. 2nd edition.
Blackwell Science (UK),
2000. 238p. Note: Currently out of print but may be available at
libraries and through used book sellers. (verified 12/12/07) Description: Chapters include: "International Legislation and
Importation, Fruit and Vegetables;" "Organic Meat and Fish: Production,
Processing and Marketing;" and "Organic Dairy in the United States."
32.The National
Organic Standards and Retailers.
Organic Trade Association (OTA), 2003.
Full text: http://www.ota.com/standards/nop/standards.html (accessed 12/20/07) Description: Questions and answers covering: overall retailer
responsibility, stream of commerce, contamination, commingling, cleaners and
pest control, general cutting and packaging, record-keeping, and labeling and
the USDA Organic seal.
33.Natural
Products Field Manual, by Bob Burke and Rick McKelvey. 3rd edition.
Natural Products Consulting Institute, 2006.
Information/abstract only: http://www.npcinstitute.com/fieldman.htm (accessed 12/12/07) Description: "38 chapter, 3 volume guide on ‘how to go to market;’
CD-ROM with over 7,200 natural products stores... directory of natural buyers
in mainstream grocery stores, directories of brokers and distributors, budget
models, new item forms, PR Media List and customer logos; comprehensive ‘do it
yourself’ chapter on public relations includes complete media list with
contacts." [Web site]
34.Pathway to Organic for Processors: Marketing and Sales.
How to Go Organic; Organic Trade Association (OTA).
Full text (multiple documents): http://www.howtogoorganic.com/ index.php?page=marketing-and-sales (accessed 12/18/07) Description: Directory of Web resources: general information and data, domestic
and international.
Most organic growers use farm direct marketing channels
for at least a portion of their sales. Farmers’ markets, Community Supported
Agriculture (CSA), and sales to schools, hospitals, restaurants and other
institutions are growing in popularity with both producers and consumers.
37.Approaching
Foodservice Establishments with Locally Grown Products.
University of Nebraska-Lincoln, Food Processing Center, 2003. 39p. Note: Prepared for the North Central Initiative for Small Farm Profitability.
Full text: http://www.foodmap.unl.edu/report_files/ChefCollaborative.pdf (accessed 12/18/07) Description: Report "summarizes the initial findings of a survey of members of the
Chefs Collaborative organization... The purpose of this research and the
following report is to 1) use the expertise gained by members of the Chefs Collaborative
organization in order to help producers market their products to the
foodservice industry and 2) to examine the opportunities and obstacles
producers may encounter when approaching a restaurant or institution with
locally grown products." [From Executive Summary]
38.Bringing
Local Food to Local Institutions: A Resource Guide for Farm-to-School and
Farm-to-Institution Programs, by Barbara C. Bellows, Rex Dufour and
Janet Bachmann.
ATTRA - National Sustainable Agriculture Information Service, 2003.
Full text: http://attra.ncat.org/attra-pub/summaries/farmtoschool.html (accessed 1/09/08) Description: This publication provides farmers, school administrators,
and institutional food-service planners with contact information and
descriptions of existing programs that have made connections between local
farmers and local school lunchrooms, college dining halls, or cafeterias in
other institutions. To help communities initiate similar programs, this
publication includes: resource lists of publications on how to initiate and
manage local food programs, funding and technical assistance sources, and
provisions of the 2002 Farm Bill that support farm-to-school and other
community food programs.
39.Community
Foods.
Kerr Center for Sustainable Agriculture,
2005.
Full text: http://www.kerrcenter.com/community_food/articles.htm (accessed 12/18/07) Description: Information and articles about local and direct marketing
enterprises.
40.Considering
Selling Value-Added Products at Shopping Malls: Not a Straightforward Issue,
by Anne Dalton and Rob Holland.
University of Tennessee, Center for Profitable
Agriculture, 2003. 2p. (CPA Info, 77).
Full text: http://cpa.utk.edu/pdffiles/cpa77.pdf (accessed 12/18/07)
41.The Crunch Lunch
Manual: A Case Study of the Davis Joint Unified School District Farmers Market
Salad Bar Pilot Program and a Fiscal Analysis Model by Renata Brillinger, Jeri
Ohmart and Gail Feenstra.
UC Sustainable
Agriculture Research and Education Program, 2003. 61p. Note Part of "From Farm to School: Improving Small Farm Viability and School Meals"
in conjunction with researchers at Occidental
College, Center for Food
and Justice. Funded by the Initiative for Future Agriculture and Food Systems,
USDA.
Full text:(accessed 2/21/08)
42.CSA Resources for Farmers: Selected Books, Reports, Articles, Periodicals
and Videos Focusing on the Business of CSA Farming, by Mary V. Gold.
Alternative Farming Systems
Information Center
(AFSIC), National Agricultural Library, 2006.
Full text: http://www.nal.usda.gov/afsic/pubs/csa/csafarmer.shtml (accessed 12/18/07) Description: Links to full text resources.
43.Direct Farm
Marketing and Tourism Handbook.
University of Arizona, Department of Agricultural and
Resource Economics, 2000.
Full text: http://ag.arizona.edu/arec/pubs/dmkt/dmkt.html (accessed 12/18/07)
44.Direct
Marketing Options: Online Publications.
ATTRA - National Sustainable Agriculture Information Service, 2003-2007.
Full text (8 publications): http://attra.ncat.org/marketing.html#direct (accessed 12/12/07) Description: Titles: Bringing Local Food to Local Institutions: A
Resource Guide for Farm-to-School and Farm-to-Institution Programs; Community
Supported Agriculture; Direct Marketing; Entertainment Farming
and Agri-Tourism; Farmers’ Markets; Selling to Restaurants; Local
Food Directories; Nuevos Mercados para Su Cosecha
46.Face to Face
Farming and Eating: Personal Relationships in Alternative Food Systems,
by Mary Hendrickson.
University of Missouri Outreach and Extension, Food
Circles Networking Project, undated. 4p.
Full text: http://www.foodcircles.missouri.edu/facetoface.pdf (accessed 12/18/07)
47.Farm Direct
Marketing: Guide to Educational Resources, by David Chaney, Gail
Feenstra and Jeri Ohmart.
University of California, Sustainable Agriculture
Research and Education Program (SAREP); Sustainable Agriculture Research and
Education (SARE), 2004.
Full text: http://www.sare.org/publications/dmrg.htm (accessed 12/18/07) Description: "This annotated listing includes practical, high quality
resources such as print publications, videos, and Web resources..." [Web site]
49.Farm to
Hospital: Supporting Local Agriculture and Improving Health Care, by
Moira Beery and Kristen Markley.
Center for Food and Justice; Community Food Security Coalition (CFSC), 2007.
6p.
Full text: http://www.foodsecurity.org/F2H_Brochure.pdf (accessed 1/09/08) Description: "This brochure introduces interested farmers and hospital
food service departments to the ins and outs of developing partnerships between
hospitals and local farms. Included are examples of ways hospitals can improve
the food they offer, issues for farmers to consider if they are interested in
selling products to area hospitals, and specific case studies of successful
programs." [Web site]
50.Farmer Resource Guide: Managing Risk Through Sales to Educational
Institutions, by Community Food Security Coalition and Center for Food
and Justice Occidental College.
Community Food Security Coalition (CFSC), 2004.
Information/abstract only: http://www.foodsecurity.org/pubs.html#farmerguide (accessed 1/09/08) Description: "An extensive compilation of resources that address the
many different issues within farm to institutional purchasing projects,
including how to approach food service directors, how to organize supply and
distribution of the products, characteristics of different institutions, pricing
issues, and several case studies of different types of farm to institution
projects." [Web site]
51.Farmers and their
Diversified Horticultural Marketing Strategies, by Vern Grubinger.
University of Vermont Extension, 1999. Note:
VHS Video, 49 mins.
Information/abstract only: http://www.uvm.edu/vtvegandberry/Videos/marketvideo.htm (accessed 1/17/08) Description: An educational video featuring 8 farms in 4 northeastern
states. Emphasis is on direct marketing enterprises.
53.Farmers
Market Resource Guide.
USDA, Agricultural Marketing Service (AMS); Farmers Market Consortium, 2006.
Full text: http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELDEV3100937&acct=frmrdirmkt(accessed 6/24/08) Description: The Farmers Market Consortium is a public/private sector
partnership consisting of several USDA agencies, the U.S. Department of Health
and Human Services, the Ford Foundation, the Kellogg Foundation, the Project
for Public Spaces, and several farmers market non-profit groups. "The Resource
Guide promotes a free flow of information between the programs that support
farmers markets. It is divided into four types of projects: market development,
producer training and support, consumer education and access, and market
promotion." [Web site]
54.Farmers
Markets and Small Farm Marketing Strategies Project: Case Studies.
University of California, Sustainable Agriculture
Research and Education Project (SAREP), 2003.
Full text: http://www.sarep.ucdavis.edu/cdpp/farmersmkt.htm (accessed 12/18/07) Description: "The case studies above highlight the specific ways in
which two particular markets have helped vendors prosper and enrich their
communities." [Web site]
55.Farmers’
Markets Rules, Regulations and Opportunities, by Neil D. Hamilton.
National Agricultural Law
Center, 2002. 47p.
Full text: http://www.nationalaglawcenter.org/assets/articles/hamilton_farmersmarkets.pdf (accessed 12/18/07) Description: "The purpose of this study is to examine the structure and
operation of farmers’ markets in the United States, giving special attention to
the legal and regulatory issues that may shape their operation. By looking at
the rules and regulations markets use and by considering issues markets
experience, it is possible to identify the most important challenges vendors
and managers of markets may face. It is also possible to make some common sense
suggestions on how markets can best address and resolve issues while
maintaining their friendly and relatively informal nature. The goal of this
article is to provide a resource that will be valuable for farmers considering
a farmers’ market, to vendors now selling at them, to the organizers and
managers who run markets, and to those thinking about creating new markets."
[Web site]
56.How to
Direct-Market Farm Products on the Internet, by Jennifer Claire V.
Klotz.
USDA, Agricultural Marketing Service (AMS), Transportation and Marketing
Programs, Marketing Services Branch, 2002. 50p.
Full text: (as posted by Penn State University Extension) http://agmarketing.extension.psu.edu/Retail/PDFs/HowDirectMktOnIntrnet.pdf (accessed 6/24/08) Description: This publication provides basic information and suggestions
for direct farm marketers on selecting and tailoring a Web site to meet their
marketing needs and goals, including: reasons for considering using the Web for
direct farm marketing; how to develop a marketing plan; how to research the
market; how to set up and market the
Web site. References are cited to enable producers to undertake additional
research on Internet marketing. Feedback from producers who use the Internet is
included to demonstrate the challenges and the benefits of using this marketing
tool.
57.How to
Direct Market your Beef, by Jan Holder.
Sustainable Agriculture Network
(SAN), 2005. 96p. (Handbook Series, 8).
Full text: http://www.sare.org/publications/beef.htm (accessed 12/18/07) Description: Practical tips for selling grass-raised beef to direct
markets.
58.
"The Internet is a Farming Tool." ATTRA News 13, no. 5 (September-October 2005).
Full text: http://attra.ncat.org/newsletter/attranews_0905.html (accessed 1/09/08) Description: "The World Wide Web, listservs, and electronic newsgroups
let community-based producers see what others are doing and share ideas. Web
sites allow them to tell the stories of their farms and products to people all
over the world. E-mail is an efficient and widely accepted way to contact
colleagues and customers. This issue of ATTRAnews shows how farmers are
using these new tools to build community-based sustainable agriculture."
[Introduction]
60.Linking
Farms with Schools: A Guide to Understanding Farm-to-School Programs for
Schools, Farmers and Organizers, by Marion Kalb, Kristen Markley and
Sara Tedeschi.
Community Food Security Coalition (CFSC), 2004.
Information/abstract only: http://www.foodsecurity.org/pubs.html#linking (accessed 1/09/08) Description: Details the benefits, challenges, and strategies for
success for building successful farm to school projects and includes case
studies of innovative projects and an extensive resource list.
61.Managing the
Liability and Risks of Farm Direct Marketing and Agritourism.
Community Agricultural Development
Center, undated.
Full text (multiple documents): http://www.communityagcenter.org/Risk_Liability/Risk_Introduction.htm (accessed 12/18/07) Description: "These documents cover the three main things that might get
farmers/ranchers into trouble: premise liability, product liability, and
employment and labor. These documents present the issues inherent with each
area of liability and give ways the farmer/rancher can reduce the possibility
of liability for harm to the consumer." [Web site] This project was funded
through a partnership with the U.S. Dept. of Agriculture Risk Management
Agency.
62.Marketing
Fact Sheets.
Alberta
Agriculture and Food, 1999-2003.
Full text (multiple documents): http://www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/agdex4091#market (accessed 12/18/07) Description: Emphasis on direct marketing practices. Series includes
"Organic Agriculture: Getting Started," and "Direct Marketing Meats."
63.Marketing on the Edge: A Marketing Guide
for Progressive Farmers.
Canadian Farm Business Management Council, 2002. 162p.
Information/abstract only: http://www.farmcentre.com/Resources/ (accessed 2/21/08)
66.The New
Farmers’ Market: Farm-Fresh Ideas to Make Market Sales Sizzle, by Eric
Gibson, Vance Corum and Marcie Rosenzweig.
New World Publishing; Sustainable
Agriculture Network (SAN), 2001. 272p. Note: Published
in collaboration with the Sustainable Agriculture Research and Education
program (USDA).
Information/abstract and excerpts: http://www.sare.org/publications/newfarmer.htm (accessed 12/18/07)
67.Safe Sell
Dairy: Creative Ways
to Sell Dairy Products Safely at Farmers’ Markets, by Courtney Haase.
Nunsuch, 2004. 76p.
Information/abstract only: http://www.nunsuch.org/safesell.htm (accessed 12/18/07) Description: "Contains information on various aspects of direct selling.
Legal, presentation and food safety issues are discussed and many innovative
suggestions are recommended." [Web site]
68.Selling
Directly to Restaurants and Retailers, by Gail Feenstra, Jeri Ohmart
and David Chaney.
University of California, Sustainable Agriculture
Research and Education Program (SAREP), 2003. 5p.
Full text: http://www.sarep.ucdavis.edu/cdpp/selldirect.pdf (accessed 12/18/07)
69.Selling
Local Food to Restaurants and Food Services: Why and How.
University of Missouri Outreach and Extension, Food
Circles Networking Project, undated. 1p.(Report Brief Note: Adapted from
Midwest Food Alliance.
Full text: http://www.foodcircles.missouri.edu/selltorestaurants.pdf (accessed 12/18/07)
70.Selling Produce to
Restaurants: A Marketing Guide for Small Acreage Growers, by Diane Green.
Greentree Naturals, 2006? 96p.
Information/abstract only: http://www.greentreenaturals.com/selling_book.htm (accessed 1/17/08)
72.Selling to
Institutions: An Iowa
Farmer’s Guide, by Robert Luedeman and Neil D. Hamilton.
Drake University
Agricultural Law Center, 2003. 24p.
Full text: http://www.iowafoodpolicy.org/docs/selling.pdf (accessed 1/09/08)
74.Sharing the Harvest: A Citizen’s Guide to
Community Supported Agriculture, by Elizabeth Henderson, with Robyn Van
En and Joan Dye Gussow. Revised and expanded edition.
Chelsea Green Publishing, 2007. 320p.
Information/abstract only: http://www.chelseagreen.com/2007/items/sharingtheharvest2 (accessed 2/22/08) Description: Chapters cover many topics including: Creating a
CSA, Nurturing a solid core group, Labor, Sharers on the farm, Money matters
for CSAs, Legalities, To certify or not to certify?, Community and
communications, Combining CSA with other markets, Regional networking for
farm-based regional development, Multifarm CSAs, and CSAs that quit.
75.
Some Thoughts on Selling at Markets by Nina Planck.
Author, revised 2006. 10p. Note: Other title: Tips on Selling Local
and Traditional Food at Markets.
Full text: http://www.ninaplanck.com/index.php?article=selling_tips (accessed 2/25/08)
76.Successfully
Direct Marketing Grass-Based Meat: Lessons from Three Iowa Farm.
Leopold Center for Sustainable Agriculture,
2005. Note: Includes feasibility study, consumer surveys and case
studies.
Full text: http://www.leopold.iastate.edu/research/marketing_files/grassfed.htm (accessed 1/09/08) Description: "This competitive grant [M17-2004] from the Leopold Center
Marketing and Food Systems Initiative allowed Practical Farmers of Iowa to work
with Food Alliance Midwest in 2004 and 2005 to help farmers from grass-fed
operations better market their products. The project included a feasibility
study of marketing sustainable meat products through cooperative buying clubs
and CSAs, workshops on direct marketing for farmers and processors in northeast
and southwest Iowa, and case studies of three Iowa farms." [Web site]
77.Teaching
Direct Marketing and Small Farm Viability: Resources for Instructors,
by Albie Miles and Martha Brown.
Center for Agroecology and Sustainable Food Systems (CASFS), 2005.
Full text: http://casfs.ucsc.edu/education/instruction/tdm/index.html (accessed 12/18/07) Description: "This instructor’s resource features class and field
demonstration outlines, trainee exercises, and resource materials, with a focus
on CSA. The manual can be used in a classroom setting or adapted for other
training formats, such as short courses, conferences, and field days." [Web
site] Also available in print format from CASFS.
78.Understanding
Farmers’ Market Rules, by Jess Anna Speier and Jill E. Krueger.
Farmers’ Legal Action Group, Inc., August 2006.
Full text: http://flaginc.org/topics/pubs/arts/FarmersMarket.pdf (accessed 12/12/07) Description: "Even though the details of farmers’ market rules may
differ from market to market, there are a few commonly used rules that most
often give rise to misunderstandings. The focus of the booklet is on preventing
problems by improving understanding of market rules. The booklet offers
practical suggestions farmers can follow to try to resolve problems that may
arise. It also gives ideas on how to learn about other requirements that may
apply to sales at a farmers’ market including federal, state, and local laws."
[Publisher’s summary]
79.Western
Profiles of Innovative Agricultural Marketing: Examples from Direct Farm
Marketing and Agri-Tourism Enterprises, by Russell Tronstad.
Western Extension Marketing Committee/University of Arizona, CALSmart, 2004. 128p. (Publication
AZ1325).
Full text: http://cals.arizona.edu/AREC/wemc/westernprofiles.html (accessed 12/18/07)
80.What is Farm to School? National Farm to School Program, 2006.
Full text: http://www.farmtoschool.org/aboutus.php (accessed 12/12/07) Description: Other full text publications available at this site include
case studies and feasibility analyses, evaluation tools and reports,
instructional guides on buying and selling local foods and on how to get
started, curricular resources and more.
Export of organic
products from the U.S. involves not only marketing expertise, but knowledge of
evolving regulatory issues at the international level – see Guide 2 in this
series, Guide to International Trade in Organics: Laws and Regulations.
Opportunities continue to grow for certain organic commodities and in some countries.
81.Breaking
into the Trade Game: A Small Business Guide to Exporting. 3rd edition.
Small Business Administration (SBA), Office of International Trade, 2005. (U.S. SBA
International Publication)
Full text: http://www.sba.gov/aboutsba/sbaprograms/internationaltrade/exportlibrary/ sbge/OIT_SB_GUIDE_EXPORT_INDEX.html (accessed 11/17/07) Description: Chapters: "Making the Export Decision;" "Making the
E-Commerce Connection;" "Identifying International Markets;" "Foreign Market
Entry;" "The Export Transaction;" "Export Financing;" "Transporting Goods
Internationally;" "Strategic Alliances and Foreign Investment Opportunities;"
"Glossary." Also available as a 133 page PDF document, http://www.sba.gov/idc/groups/public/documents/sba_program_office/oit_bitg3rd_full.pdf (accessed 11/17/07)
82.Certification
of Organic Foodstuffs in Developing Countries, by Jochen Neuendorff and
Ulrich Sabel-Koschella.
Deutsche Gesellschaft fur TechnischeZusammenarbeit (GTZ), 2001? 47p.
Full text: http://www2.gtz.de/dokumente/bib/02-5121.pdf (accessed 12/12/07) Description: The booklet describes the framework for the import of
organic products from third countries to the international marketplaces of the
European Union, Japan and the US.
The conditions for the recognition of local certification bodies on the
international markets are presented (i.e. ISO-Guide 65/EN 45011). Indications
for the practical implementation of inspections in developing countries are
given.
86.Guidelines
for Exporters of Medicinal Herbs to the European Market.
Commonwealth Secretariat, 2001. 130p.
Information/abstract only: http://publications.thecommonwealth.org/ a-guide-to-the-european-market-for-medicinal-plants-and-extracts-254-p.aspx (accessed 12/18/07) Description: This publication contains information on markets and market
trends, competition, regulatory issues including quality issues, production
within the EU, processing methods, product profiles and useful contacts
including web sites.
88.Marketing
Manual and Web Directory for Organic Spices, Herbs and Essential Oils.
International Trade Centre UNCTAD/WTO, 2004. 46p.
Full text: http://www.intracen.org/mds/sectors/spices/manual_2.pdf (accessed 12/18/07) Description: "This manual builds on information compiled through
consultancy and mission seminars in Africa and South America, as well as other
activities carried out under this project. It is designed to address the needs
of producers and exporters in developing countries for specific technical and
market information in order to develop their organic enterprises and to export
the products covered to target markets." [Web site]
Selected Guides to
Small Business and Market Development
This section includes information about alternative
marketing practices and business planning resources that may be useful to
small-scale and organic producers.
90.Adding Value
through Sustainable Agriculture Entrepreneurship: Overview and Resources,
by Holly Born.
ATTRA - National Sustainable Agriculture Information Service, 2003. 94p.
Full text: http://attra.ncat.org/attra-pub/summaries/value-addedResource.html (accessed 12/18/07) Description: Resources to assist farmers in developing and managing
value-added agricultural enterprises and approaches were compiled under a
project funded, in part, by the USDA’s Southern Region Sustainable Agriculture
Research and Education (SARE) Program and the Heifer Project International.
National and regional resources are listed as well as a special section for
farmers in the Southern states.
91.Agricultural Business Planning Templates and Resources,
by Holly Born.
ATTRA - National Sustainable Agriculture
Information Service, 2004. 4p. (ATTRA Publication, RL042)
Full text: http://attra.ncat.org/attra-pub/summaries/agriculture_planning.html (accessed 1/17/08) Description: "This resource list contains sources of business planning templates and further resources for agricultural enterprises. These resources include
Internet and print resources as well as training courses and workshops." [Web
site]
92.Agricultural
Marketing.
Pennsylvania State University.
Full text (multiple documents): http://agmarketing.extension.psu.edu/ (accessed 12/18/07) Description: Topics: "Commodity Marketing;" "Wholesale Marketing;"
"Retail Marketing;" "Community Farmers’ Markets;" "Beginning Farmers;" "Green
Industry;" "Processing;" "Business Management;" and "Financial Tools."
93.Auditing in
the Food Industry - from Safety and Quality to Environmental and Other Audits,
by Mike Dillon and Chris Griffith.
Woodhead Publishing Limited (UK), 2001. 232p.
Information/abstract only: http://www.woodheadpublishing.com/en/ book.aspx?bookID=419 (accessed 12/18/07) Description: "The food industry faces an unprecedented level of
scrutiny. Consumers are not only concerned with the safety and quality of food
products but also the way in which they are produced. At the same time the food
industry has developed new ways of assuring appropriate standards for its
products and their methods of production, developing systems such as TQM and
HACCP to identify and manage key steps in production. These new methods require
new skills in auditing. Auditing in the food industry provides an authoritative
guide to the range of standards and the auditing skills they demand."
[Publisher’s Web site]
95.Building a
Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural
Businesses.
Sustainable Agriculture Network
(SAN); Minnesota Institute for Sustainable Agriculture (MISA), 2003. 277p.
(Handbook Series, 6)
Full text: http://www.sare.org/publications/business.htm (accessed 12/18/07) Description: "This guide brings the business planning process alive to
help today’s alternative and sustainable agriculture entrepreneurs transform
farm-grown inspiration into profitable enterprises. Sample worksheets lend a
practical perspective and illustrate how real farm families set goals,
researched processing alternatives, determined potential markets, and evaluated
financing options. Blank worksheets help the reader develop a detailed,
lender-ready business plan or map out strategies to take advantage of new
opportunities." [Web site]
96.Business
Basics for Alberta
Food Processors.
Alberta Agriculture, Food and Rural Development, 2001; revised and updated
2007.
Full text (multiple documents): http://www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/apa2314?OpenDocument (accessed 12/18/07) Description: Publication series to "assist prospective and emerging
agri-food processors with helpful business and marketing information essentials
to plan and operate a successful business." [Web site]
97.Business
Development.
Ag Marketing Resource Center.
Full text (multiple documents): http://www.agmrc.org/agmrc/business/ (accessed 1/09/08) Description: Directory of online resources pertinent to starting and
operating a value-added agriculture business including fact sheets, analysis
tools, videos and other educational materials on marketing, exporting, legal
and regulatory issues, budgeting and finance, and risk management.
98.Business Planning
and Management: Online Publications.
ATTRA - National Sustainable Agriculture Information Service, 2003-2007.
Full text (5 publications): http://attra.ncat.org/marketing.html#business (accessed 12/12/07) Description: Titles: Evaluating a Rural Enterprise; Market
Gardening: A Start-up Guide; Moving Beyond Conventional Cash Cropping; Agricultural Business Planning Templates and Resources; Enterprise
Budgets and Production Costs for Organic Production.
100.Disaster
Readiness and Recovery: Legal Considerations for Organic Farmers, by
Jill E. Krueger.
Farmers’ Legal Action Group, Inc., 2007. Note: This article is a
supplement to Farmers’ Guide to Disaster Assistance.
Full text: http://flaginc.org/topics/pubs/arts/OrganicDisaster2007.pdf (accessed 12/12/07)
101.Energy-Efficient
Grass-Based Meat and Veal Production and Marketing Manual.
Center for Agricultural Development and Entrepreneurship (CADE), 2003? 54p. Note: A NYSERDA-funded study.
Full text: http://www.cadefarms.org/pdf/Production%20Manual.pdf (accessed 12/18/07)
102.FARMDOC -
Farm Decision Outreach Central.
University of Illinois.
Homepage: http://www.farmdoc.uiuc.edu/ (accessed 12/18/07) Description: "The goal of the farmdoc Project is to improve farm
decision-making under risk through education and research... Publications,
decision tools and databases related to a variety of risk management issues are
found throughout the site. Subject matter sections cover finance, marketing and
outlook, management, law and taxation, and policy. Specialty sections are
devoted to the AgMAS (Agricultural Market Advisory Services) Project, crop
insurance, farmland owners, prices and weather, and ag web resources." [Web
site]
103.The
Farmer’s Legal Guide to Producer Marketing Associations, by Doug
O’Brien, Neil D. Hamilton and Robert Luedeman.
Drake University
Agricultural Law Center, 2005.
Full text as posted by National Agricultural Law Center: http://www.nationalaglawcenter.org/assets/articles/obrien_producermarketing_book.pdf (accessed 12/12/07) Description: "In an effort to pool resources and access markets, many
producers are reexamining a tried and true business strategy — joining together
to market their products. Producers from all realms of agriculture can utilize
this strategy, whether it is a small group of market vegetable growers
determining how to supply a farmers’ market or a larger group of producers
considering building a processing facility for their hogs. This publication
looks at some of the issues raised when farmers decide to work together. The
book is focused on legal issues, yet it also looks at some of the business
fundamentals and marketing issues farmers need to think about as they approach
a producer marketing association." [Summary]
105.FoodMAP -
Food Marketing and Processing.
North Central Initiative for Farm Profitability.
Full text (multiple documents): http://www.foodmap.unl.edu/ (accessed 12/18/07) Description: "A comprehensive clearinghouse of marketing and processing
information on identifying new markets, learning about alternative agriculture
opportunities, locating processing equipment, understanding processing
requirements and ingredients and finding information on a large variety of
other topics." [Web site]
107.Grazing
Contracts for Livestock, by Tim Johnson.
ATTRA - National Sustainable Agriculture Information Service, 2005.
20p.(Livestock Business Guide.
Full text: http://attra.ncat.org/attra-pub/grazingcontracts.html (accessed 12/12/07) Description: "This publication discusses some of the issues involved
with contract grazing, including various classes of livestock, equipment,
sample contracts, some of the economics to consider, and other resources
available on the subject." [Summary]
108.Growing
your Range Poultry Business: An Entrepreneur’s Toolbox, by Anne
Fanatico and David Redhage.
ATTRA - National Sustainable Agriculture Information Service, 2002. 63p.
Full text: http://attra.ncat.org/attra-pub/PDF/poultrytoolbox.pdf (accessed 12/12/07) Description: Includes enterprise budget and marketing information.
109.The Guide
for Security Practices in Transporting Agricultural and Food Commodities.
U.S. Department of Agriculture, in partnership with Agricultural and Food
Transporters Conference and Conference of American Trucking Associations, 2004.
24p.
Full text: http://www.usda.gov/documents/aftcsecurguidfinal19.pdf (accessed 11/27/07) Description: Includes general guidelines for drivers and for companies.
110.Market Farm Forms:
Spreadsheet Templates for Planning and Organizing Information on Diversified
Market Farms, by Marcie Rosenzweig.
Author, 2001? Note: Software program; CD and book.
Information/abstract only: http://www.back40books.com/ get_item_mr-1_invaluable-for-diversified-market-farms.htm (accessed 1/17/08) Description: "Computer spreadsheet templates for planning and organizing
information on diversified market farms."
111.Market
Farming Success: An Insider’s Guide to Market Gardening and Farming, by
Lynn Byczynski.
Fairplain Publications, 2006. 138p.
Information/abstract only: http://www.growingformarket.com/store (accessed 6/24/08)
112.Market
Research Workbook, by John M. Arnos, Ellen Peirce and Henry H. Sineath.
University of Missouri
Extension, Missouri
Small Business
Development Centers,
2002. 30p.
Full text: http://www.mobdn.net/docs/market_research_workbook.asp (accessed 12/18/07)
113.Marketing
Alternatives for Specialty Produce, by Larry Burt, Jim Kropf and Curt
Moulton.
Oregon State University,
2000. Note: A Pacific Northwest
Extension Publication.
Full text: http://extension.oregonstate.edu/catalog/html/pnw/pnw241/ (accessed 12/18/07)
114.Marketing
Options for Commercial Vegetable Growers, by Brent Rowell, Tim Woods
and Jim Mansfield.
University of Kentucky Extension, undated. (ID-134)
Full text: http://www.ca.uky.edu/agc/pubs/id/id134/id134.htm (accessed 12/18/07)
115.Marketing
Strategies for Farmers and Ranchers. Revised edition.
Sustainable Agriculture Network
(SAN), 2006. 20p. (Bulletin)
Full text: http://www.sare.org/publications/marketing.htm (accessed 12/18/07)
116.New
Generation Cooperatives: Case Studies: Expanded 2001, by Mary Holmes,
Norman Walzer and Christopher D. Merrett.
Illinois Institute for Rural Affairs, 2001. 216p.
Full text: http://www.iira.org/pubsnew/publications/IVARDC_CS_198.pdf (accessed 12/18/07)
117.New Product
Development - Mapping the Process.
Manitoba
Agriculture and Food and Rural Initiatives, 2001.
Full text: http://www.gov.mb.ca/agriculture/financial/agribus/ccg01s00.html (accessed 12/18/07) Description: Includes segments on market research, market segmentation,
regulations, labeling, packaging and financial management.
118.Recognize
and Investigate Value-Added Opportunities and Constraints, by Sheila
Knop and Russell Tronstad.
University of Arizona, Department of Agricultural and
Resource Economics, 2000.
Full text: http://ag.arizona.edu/arec/va/valaddopp&const.html (accessed 12/18/07)
119.Rural
Development — Library of Publications.
USDA, Rural Development, Business and Cooperative Programs.
Full text (multiple documents): http://www.rurdev.usda.gov/rbs/pub/NEWPUB.htm (accessed 2/21/08) Description: Information focusing on cooperatives; access full text fact sheets,
brochures, statistics, research reports and more.
120.Sales Service, and Promotion for Successful Agricultural
Ventures. Center for Agriculture Development and Entrepreneurship (CADE) (Oneonta NY),
2003. 16p.
Full text: http://www.cadefarms.org/pdf/agrisalesseminar.pdf (accessed 2/21/08)
121.Starting an
Ag-Business? A Pre-Planning Guide, by Steve Richards.
Department of Applied Economics and Management, College
of Agriculture and Life Sciences, Cornell University, 2004. 63p.(EB 2004-08.
Full text: http://agviability.cornell.edu/pdf/Pre-businessPlanWorkbook.pdf (accessed 12/18/07)
122.Steps to Ag
Business Development.
Iowa State University
Extension, Value Added Agriculture Program, 2005.
Full text: http://www.extension.iastate.edu/valueaddedag/info/stepstoagbusinessdevelopment.htm (accessed 12/18/07) Description: "Many resources are available for persons wishing to turn
an idea into a business. However, those resources are widely sown across a
large field of public and private entities. This guide is intended to help the
entrepreneurial explorer find their way to the types of assistance best suited
to their needs." [Web site]
123.Supply Chain Basics: Niche
Agricultural Marketing — The Logistics, by Tamara VanWechel, Kimberly Vachal and
Mark Berwick.
USDA, Agricultural Marketing Service (AMS), 2007. 24p.
Full text:http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC5064987 (accessed 6/24/08) Description: Focus four case studies: "Moving Food-Grade Soybeans;"
"Marketing Organic Potatoes;" "Marketing Dehydrated Potatoes;" and "Marketing
GMO-Tested Potato Products for Export." A directory of resources for niche
product marketing, value-added, transportation and logistics, and
transportation is included.
124.Supply Chain Basics: Technology — How Much — How Soon,
by Gregory Grajewski and Gerald Berney.
USDA, Agricultural Marketing Service (AMS), 2007. 36p. (Agricultural Handbook,
728-1)
Full text: http://amsdev.usda.gov/tmd/MSB/PDFpubList/SupplyChainTechnology07-07.pdf (accessed 6/24/08) Description: Definitions and guidance for getting started with barcodes,
RFID (Radio Frequency IDentification), UPC (Universal Product Code), the Global
Data Synchronization Network and related technology/software.
125.Understanding
Farmers’ Rights to Be Paid for Fruit and Vegetable Crops.
Farmers’ Legal Action Group, Inc., September 2007. 40p. Note: "Presented
at a Workshop Hosted by The Farmworker Association of Florida, Inc.".
Full text: http://flaginc.org/topics/pubs/arts/PACAart12007.pdf (accessed 12/12/07) Description: "Farmers’ rights to be paid for their fruit and vegetable
crops have three primary sources: (a) the farmers’ contracts with buyers, (b)
state contract laws, and (c) the Perishable Agricultural Commodities Act."
[Publisher’s summary]
126.Value-Added
and Processing: Online Publications.
ATTRA - National Sustainable Agriculture Information Service, 2003-2007.
Full text (10 publications): http://attra.ncat.org/marketing.html#valueadded (accessed 12/12/07) Description: Titles: Adding Value to Farm Products: An Overview; Grain
Processing: Adding Value to Farm Products; Oilseed Processing for
Small-Scale Producers; Keys to Success in Value-Added Agriculture; Food
Dehydration Options; Soyfoods: Adding Value to Soybeans; Edamame:
Vegetable Soybean; Sorghum Syrup; Value-added Dairy Options; Adding
Value through Sustainable Agriculture; Entrepreneurship: Overview and
Resources.
This section includes information about alternative
marketing practices and business planning resources that may be useful to
small-scale and organic producers.
127.Crop
Rotational Budgets for Three Cropping Systems in the Northeastern
United States.
Rutgers Cooperative Extension, 1999.
Full text: http://aesop.rutgers.edu/~farmmgmt/ne-budgets/NEbudgets.html (accessed 12/18/07) Description: Budget categories: "Conventional Production Practices,"
"Integrated Crop Management Production Practices," and "Organic Production
Practices." Budgets under "Organic Production Practices" include cabbage,
cauliflower, corn, cucumbers, dairy goat milk, apples, hay alfalfa, lettuce,
pumpkin, soybeans, spring lamb, tomatoes and onions. Site also incorporates an
Interactive SmartForm for creating your own custom crop budget.
128.Enterprise Budgets and
Production Costs for Organic Production, by Holly Born.
ATTRA - National Sustainable Agriculture Information Service, 2004. (Business
and Marketing Resource List)
Full text: http://attra.ncat.org/attra-pub/enterprisebudgets.html (accessed 12/18/07) Description: Guide to online budgets from a variety of U.S. sources in the following
categories: "Transition to Certfied Organic Budgets;" "Horticultural Crops:
Vegetables;" "Horticultural Crops: Fruits and Nuts;" "Herbs;" "Agronomic
Crops;" and "Livestock."
129.Farm
Management Planning Guides.
North Dakota State University
Extension, 2006.
Full text: http://www.ag.ndsu.edu/pubs/ecguides.html (accessed 12/18/07) Description: The projected crop budgets for 2007 provide an estimate of
revenues and costs for various production: systems and crops: "No-Till Crop
Budgets, Southwest North Dakota;" "Organic Crop Budgets, South Central ND;"
"Irrigated Crop Budgets, Eastern North Dakota;" "Irrigated Crop Budgets,
Central North Dakota;" "Irrigated Crop Budgets, Western North Dakota."
132.Organic Enterprise Budgets.
British Columbia Ministry of Agriculture and Lands, 1996-2002.
Full text (multiple documents): http://www.agf.gov.bc.ca/busmgmt/budgets/specialty_organic.htm (accessed 12/18/07) Description: Historical budgets (1996-2002) in 3 categories: "Certified
Organic Versus Non-Organic Budgets" (14, primarily cut flowers and herbs);
"Transition to Certified Organic Budgets" (6, including dairy, fruit and
vegetables); and "Other Organic Budgets" (8, including layers and field crops).
133.Organic
Farming Cost Studies, by Karen Klonsky and Laura Tourte.
University of California, Davis, Department of
Agricultural and Resource Economics, 1992-2007.
Full text (multiple documents): http://www.sarep.ucdavis.edu/pubs/Costs.htm (accessed 12/18/07) Description: Series of 24 studies of California organic production systems. Most
recent titles: Organic Alfalfa Hay; Organic Almonds - Sprinkler
Irrigated, San Joaquin Valley North; Organic Walnuts - Sprinkler
Irrigated, North Coast and Organic Strawberries, Central
Coast.
134.Organic Goldenseal Production Enterprise
Budget, by Roger Sego.
Washington State University,
2001.
Full text: http://smallfarms.wsu.edu/crops/organicGoldenseal.html (accessed 12/18/07) Description: 1 Acre estimated Costs and Returns, as of 1/31/2001. "This
budget represents the work of one experienced grower only. It is not a budget
that has been prepared by Washington
State University."
[Web site]
135.Organic
Pork Production: A Two-Litter Pasture Farrow-to-Finish Budget, by Jude
M. Becker, Mark S. Honeyman and James B. Kliebenstein.
Iowa State University,
1999? (ASL, R1679).
Full text: http://www.ipic.iastate.edu/reports/99swinereports/asl-1679.pdf (accessed 12/18/07)
136.Pathway to
Organic for Producers: Organic Crop Budgets.
How to Go Organic; Organic Trade Association (OTA).
Full text (multiple documents): http://www.howtogoorganic.com/ index.php?page=crop-budgets (accessed 12/18/07) Description: Links to online budget pages from a variety of sources.
137.Small
Farms/Alternative Enterprises: Enterprise
Budgets.
University of Florida;
Institute of Food and Agricultural Sciences, 2007.
Full text: http://smallfarms.ifas.ufl.edu/planning_and_management/budgets.html (accessed 12/12/07) Description: Includes 100 foot row budgets developed by University of Florida Extension staff for 18 vegetable
crops.
139.Transaction Cost Case Studies for Six Iowa Food Producers, by Clyde K. Walter and
Randy Boeckenstedt.
Leopold Center for Sustainable Agriculture,
2007. 22p.(Center Project Code: M2006-02.
Full text: http://www.leopold.iastate.edu/research/grants/files/2006-M02.pdf (accessed 1/09/08) Description: "The focus of the project was to illustrate, through six
case studies, the transaction costs incurred by Iowa-based food producers who
distribute to in-state and regional markets. Two producers or producer groups
were selected from each of three product categories of meat, dairy, and fresh
fruit or vegetables. Transaction costs, also referred to as logistics costs,
include cash payments and amortized costs associated with post-production
handling, packaging, storage, inventory carrying, and transportation
functions." [Introduction]
The ABCs of Marketing to Restaurants 36
Adding Value through Environmental Marketing: Opportunities for Food Producers, Processors and Retailers 27
Adding Value through Sustainable Agriculture Entrepreneurship: Overview and Resources 90
Agricultural Business Planning Templates and Resources 91
Agricultural Marketing 92
Approaching Foodservice Establishments with Locally Grown Products 37
Auditing in the Food Industry - From Safety and Quality to Environmental and Other Audits 93
Behind the Label: A Guide for Retailers 28
Being the Shopper: Understanding the Buyer's Choice 94
Breaking into the Trade Game: A Small Business Guide to Exporting 81
Bringing Local Food to Local Institutions: A Resource Guide for Farm-to-School and Farm-to-Institution Programs 38
Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses 95
Business Basics for Alberta Food Processors 96
Business Development 97
Business Planning and Management: Online Publications 98
Certification and Labeling Considerations for Agricultural Producers 1
Certification Archives: Questions about Handling 2
Certification Archives: Questions about Labeling 3
Certification of Organic Foodstuffs in Developing Countries 82
Collaborative Marketing: A Roadmap and Resource Guide for Farmers 99
Community Foods 39
Considering Selling Value-Added Products at Shopping Malls: Not a Straightforward Issue 40
Crop Rotational Budgets for Three Cropping Systems in the Northeastern United States 127
The Crunch Lunch Manual: A Case Study of the Davis Joint Unified School District Farmers Market Salad Bar Pilot Program and a Fiscal Analysis Model 41
CSA Resources for Farmers: Selected Books, Reports, Articles, Periodicals and Videos Focusing on the Business of CSA Farming 42
Cyber-Help for Organic Farmers: Learning Marketing 4
Direct Farm Marketing and Tourism Handbook 43
Direct Marketing Options: Online Publications 44
Disaster Readiness and Recovery: Legal Considerations for Organic Farmers 100
E-Commerce for Farmers: Yes, You Can! 45
Emerging Agricultural Markets Team 5
Energy-Efficient Grass-Based Meat and Veal Production and Marketing Manual 101
Enterprise Budgets and Production Costs for Organic Production 128
Evaluate your Organic Grain Marketing Opportunities 6
Face to Face Farming and Eating: Personal Relationships in Alternative Food Systems 46
Fair Trade: A Beginner’s Guide 83
Farm Direct Marketing: Guide to Educational Resources 47
Farm Fresh: Direct Marketing Meats and Milk 48
Farm Management Planning Guides 129
Farm to Hospital: Supporting Local Agriculture and Improving Health Care 49
FARMDOC - Farm Decision Outreach Central 102
Farmer Resource Guide: Managing Risk Through Sales to Educational Institutions 50
The Farmer's Legal Guide to Producer Marketing Associations 103
Farmers and their Diversified Horticultural Marketing Strategies 51
Farmers’ Market Handbooks 52
Farmers Market Resource Guide 53
Farmers Markets and Small Farm Marketing Strategies Project: Case Studies 54
Farmers' Markets Rules, Regulations and Opportunities 55
Flower Farmer: An Organic Grower's Guide to Raising and Selling Cut Flowers 7
FoodMAP - Food Marketing and Processing 104
Free-range Poultry Production and Marketing: A Guide to Raising, Processing, and Marketing Premium Quality Chicken, Turkey and Eggs 105
Fruit and Vegetable Marketing for Small-scale and Part-time Growers 106
Good Food, Good Business 8
Good Organic Retailing Practices Training Manual 29
Grazing Contracts for Livestock 107
Growing your Range Poultry Business: An Entrepreneur's Toolbox 108
The Guide for Security Practices in Transporting Agricultural and Food Commodities 109
Guidelines for Exporters of Cut Flowers to the European Market 84
Guidelines for Exporters of Fruit and Vegetables to the European Market 85
Guidelines for Exporters of Medicinal Herbs to the European Market 86
The Handbook of Organic and Fair Trade Food Marketing 87
Handbook of Organic Food Processing and Production 30
Herbal Harvest: Commercial Organic Production of Quality Dried Herbs 9
How to Direct-Market Farm Products on the Internet 56
How to Direct Market your Beef 57
If your Farm is Organic, Must it Be GMO-Free? Organic Farmers, Genetically Modified Organisms, and the Law 10
International Organic Inspection Manual 11
The Internet is a Farming Tool 58
The Key to Successful Direct Marketing: Use your Head! 12
Legal Guide for Farm Marketers 59
Linking Farms with Schools: A Guide to Understanding Farm-to-School Programs for Schools, Farmers and Organizers 60
Managing the Liability and Risks of Farm Direct Marketing and Agritourism 61
Market Farm Forms: Spreadsheet Templates for Planning and Organizing Information on Diversified Market Farms 110
Market Farming Success: An Insider's Guide to Market Gardening and Farming 111
Market Research Workbook 112
Marketing Alternatives for Specialty Produce 113
Marketing Fact Sheets 62
Marketing Manual and Web Directory for Organic Spices, Herbs and Essential Oils 88
Marketing on the Edge: A Marketing Guide for Progressive Farmers 63
Marketing Options for Commercial Vegetable Growers 114
Marketing Strategies for Farmers and Ranchers 115
Marketing to Independent Retailers 64
Marketing to Restaurants 65
Merchandising Organic Products 31
The National Organic Standards and Retailers 32
Natural Products Field Manual 33
The New Farmers' Market: Farm-Fresh Ideas to Make Market Sales Sizzle 66
New Generation Cooperatives: Case Studies: Expanded 2001 116
New Mexico Organic Producer Marketing Guide 13
New Product Development - Mapping the Process 117
Organic Apples - Okanagan Valley, Slender Spindle - 1210 Trees/acre 130
Organic Certification, Farm Production Planning, and Marketing 14
Organic Crop Production Enterprise Budgets 131
Organic Enterprise Budgets 132
The Organic Farmer’s Guide to Marketing and Community Relations 15
Organic Farming Compliance Handbook: A Resource Guide for Western Region Agricultural Professionals 17
Organic Farming Cost Studies 133
Organic Farming Practices: 2007 Insurance Fact Sheet 16
Organic Goldenseal Production Enterprise Budget 134
Organic Marketing and Economics 17
Organic Marketing and Labeling: Online Publications 18
Organic Marketing Resources 19, 20
Organic Pork Production: A Two-litter Pasture Farrow-to-Finish Budget 135
Pathway to Organic for Processors: Marketing and Sales 34
Pathway to Organic for Producers: Marketing 21
Pathway to Organic for Producers: Organic Crop Budgets 136
Phil Foster Ranches: A Case Study of an Organic Vegetable Farm 22
Recognize and Investigate Value-Added Opportunities and Constraints 118
Retailing Organics: Your Gatekeeping Guide 35
Rural Development - Library of Publications 119
Safe Sell Dairy: Creative Ways to Sell Dairy Products Safely at Farmers' Markets 67
Sales Service, and Promotion for Successful Agricultural Ventures 120
Selling Certified Organic Produce to Retail Produce Markets in the Upper Midwest 23
Selling Directly to Restaurants and Retailers 68
Selling Local Food to Restaurants and Food Services: Why and How 69
Selling Produce to Restaurants: A Marketing Guide for Small Acreage Growers 70
Selling Strategies for Local Food Producers 71
Selling to Institutions: An Iowa Farmer’s Guide 72
Selling your Products Through Mail Order 73
Sharing the Harvest: A Citizen’s Guide to Community Supported Agriculture 74
Small Farms/Alternative Enterprises: Enterprise Budgets 137
Small Organic Farms and Local Markets: How to Assess Organic Compliance: A Tool for Market Growers, Market Managers, Produce Buyers, Extension Agents, and Others 24
Small-Scale Egg Production (Organic and Nonorganic) 138
Some Thoughts on Selling at Markets 75
Starting an Ag-Business? A Pre-Planning Guide 121
Steps to Ag Business Development 122
Strategic Marketing Decisions for Organic Agricultural Producers 25
Successfully Direct Marketing Grass-based Meat: Lessons from Three Iowa Farm 76
Supply Chain Basics: Niche Agricultural Marketing - The Logistics 123
Supply Chain Basics: Technology - How Much—How Soon 124
Teaching Direct Marketing and Small Farm Viability: Resources for Instructors 77
Trading Opportunities for Organic Food Products from Developing Countries 89
Transaction Cost Case Studies for Six Iowa Food Producers 139
Understanding Farmers' Market Rules 78
Understanding Farmers' Rights to be Paid for Fruit and Vegetable Crops 125
Using Organic Crop Budgets 140
Bachmann, Janet 38
Bailey, DeeVon 1
Baker, Brian 17
Bastian, Chris 1
Beck Chenoweth, Herman 105
Becker, Jude M. 135
Beery, Moira 49
Bellows, Barbara C. 38
Berney, Gerald 124
Berwick, Mark 123
Boeckenstedt, Randy 139
Born, Holly 19, 90, 91, 128
Bosch, Rebecca 15
Brillinger, Renata 41
Brown, Martha 77
Brown, William J. 22
Burke, Bob 33
Burt, Larry 113
Byczynski, Lynn 7, 111
Center for Food and Justice Occidental College 50
Chaney, David 17, 47, 68
Chase, Craig 140
Community Food Security Coalition 50
Corum, Vance 66
Curtis, Kynda R. 1
Dalton, Anne 40
DeCarlo, Jacqueline 83
Delate, Kathleen 140
DeVault, George 26
DeVault, Melanie 26
DiGiacoma, Gigi 99
Dillon, Mike 93
Driftmier, Clark F. 31
Dufour, Rex 38
Fanatico, Anne 108
Feenstra, Gail 41, 47, 68
Ford, Joyce E. 11
Fouche, Calvin 14
Frain, Michelle 36, 45
Gaskell, Mark 14
Gibson, Eric 66
Gold, Mary V. 42
Grajewski, Gregory 124
Granatstein, David 17
Green, Diane 70
Greenberg, Laurie S. Z. 23
Griffith, Chris 93
Grubinger, Vern 51
Guldan, Steve 17
Haase, Courtney 67
Hamilton, Neil D. 55,
59, 72, 103
Henderson, Elizabeth 74
Hendrickson, Mary 46, 71
Holder, Jan 57
Holland, Rob 40
Holmes, Mary 116
Honeyman, Mark S. 135
Kalb, Marion 60
King, Robert 99
Kliebenstein, James B. 135
Klonsky, Karen 133
Klotz, Jennifer Claire V. 56
Knop, Sheila 118
Koike, Steven T. 14
Kropf, Jim 113
Krueger, Jill E. 10, 78, 100
Kuepper, George 24
Lempert, Phil 94
Lev, Larry 1
Lobo, Ramiro 1
Luedeman, Robert 72, 103
Mansfield, Jim 114
Markley, Kristen 49, 60
Maulsby, Darcy 6
McCrea, Diane 30, 87
McKelvey, Bill 71
McKelvey, Rick 33
Merrett, Christopher D. 116
Miles, Albie 77
Mitchell, Jeff 14
Moulton, Curt 113
Nakamoto, Stuart T. 1
Nation, Allan 48
Neuendorff, Jochen 82
Parcell, Joe 71
Peirce, Ellen 112
Peterson, H. Christopher 25
Phillips, Jon C. 25
Planck, Nina 75
Redhage, David 108
Richards, Steve 121
Riddle, James A. 11
Roos, Debbie 64, 65
Rosenzweig, Marcie 66, 110
Rowell, Brent 114
Sabel-Koschella, Ulrich 82
Sayre, Laura 12
Sego, Roger 134
Sineath, Henry H. 112
Smith, Margaret 140
Smith, Richard 14
Speier, Jess Anna 78
Swezey, Sean L. 17
Tedeschi, Sara 60
Tourte, Laura 133
Tronstad, Russell 1, 79, 118
About the Alternative Farming Systems Information Center
The Alternative Farming Systems Information
Center (AFSIC) specializes in locating and accessing information related to
many aspects of sustainable and alternative agriculture, crops and livestock -
sustainable and organic crop and livestock farming systems; renewable farm
energy options; alternative marketing practices; crop and livestock diversification
including aquaculture, exotic and heritage farm animals, alternative and
specialty crops, new uses for traditional crops, and crops grown for industrial
production; and small farm issues.
AFSIC was founded in 1985 and is an integral
part of the National Agricultural Library (NAL) in Beltsville, Maryland. The Center is supported, in part, by USDA’s Sustainable Agriculture Research and
Education (SARE) program, and a cooperative agreement with the University of Maryland, College Park, MD. NAL is part of the U.S. Department of Agriculture
(USDA) and the USDA Agricultural Research Service (ARS).
A current list of AFSIC information products
and full-text publications are available electronically on the AFSIC Web site.
Recent publications are also available, on request, in hard copy.
