Abstract
Market resources for organic food and fiber products, including
organic prices, sales data, market trends, and other market data,
organic trade associations, directories, and other organic marketing
publications and resources, with contact information for ordering
them.
Table of Contents
Introduction
Like their conventional counterparts, many organic growers find
marketing to be the hardest part of farming. Some lack the skills
and creativity to find profitable outlets; some simply dislike dealing
with the public, doing market research, or addressing the other
details essential to successful marketing. These organic farmers
find that they, too, are "price takers"—just like
most conventional farmers. While demand for organic products has
greatly increased since the late 1990s, organic production has also
increased. It is inevitable that the rapid rise in production will
eventually reduce or even eliminate the premium prices that have
attracted many new growers to certified organic production.
Actively seeking buyers, evaluating offers, and negotiating the
best deals are becoming more and more crucial to the economic survival
of organic farmers. If you are interested in adding value by going
organic, learn as much as you can about the organic food market
in order to make the best production, pricing, and marketing decisions.
Reading industry publications can be useful for finding out what's
in demand now and what looks promising for the future, what the
price ranges are for various products, and so on. This resource
list provides some starting points for getting information and for
finding buyers at the wholesale and retail levels.
Federal
Crop Insurance for Organic Farmers
For managing production risk, the Midwest Organic and
Sustainable Education Service (MOSES) has prepared an excellent
overview of Federal Crop Insurance as it pertains to organic
farming, which is excerpted below by permission.
Federal Crop Insurance protects a farmer against production
or revenue losses when a particular, insured crop does not
meet a pre-set production guarantee. Covered losses include
adverse weather (frost, heat, drought, and hail), fire, insects
and disease, wildlife damage, earthquake or volcanic eruption,
and failure of irrigation water supply. Non-covered losses
include negligence or wrong-doing, poor management and farming
practices, failure or breakdown of irrigation equipment or
facilities, and chemical drift.
The USDA-Risk Management Agency (RMA) administers the Federal
Crop Insurance Corporation (FCIC). RMA handles the policy
and oversight of the program, but insurance policies are sold
and serviced by private insurance companies and their agents.
All sales and loss adjustments take place with the private
agents. RMA shares the risk with the private companies. Local
USDA service offices have lists of insurance agents that individuals
can choose to buy crop insurance through. Agents are also
listed on the RMA Web site.
The Multi-Peril Crop Insurance Program (MPCI) is now available
for organically grown insurable crops. Federal Crop Insurance
coverage, and thus insurance premiums, is based on average
yield, numbers of acres per crop, and desired percent of reimbursement.
To figure the terms under which a particular crop can be covered,
two situations can be relevant. In the first, a producer reports
production for each unit of production (field/crop) for up
to 10 continuous years. An average of the data is the base
yield that will be used in figuring insurance coverage. If
10 years of data are not available, a figure based on the
historic county average will be used instead. New farmers
can claim 100% of the historical yield average; existing farmers
can only claim 65% (an incentive for real records to come
into the office). Organic farms are not segregated or treated
uniquely as far as historic yield averages are concerned.
To date, there is no reimbursement premium for organic crop
production. Policy payments are based solely on yield reduction,
acreage affected, and average conventional commodity price.
The USDA/ERS (Economic Research Service) is collecting data
on prices for organic crops, but has not collected enough
data to have price averages for organic crops. So, for now,
organic producers will be compensated for the loss of yield
and acreage, but only at average conventional prices.
To write a Written Agreement, a producer must first find
a crop insurance agent. That agent will fill out a special
form and work with RMA to write the agreement. Crop insurance
must be taken out at very specific times each year. Once taken
out, the policy is continuous unless canceled by a given year's
sales closing date. Closing dates are specific to each area
and crop, and should be confirmed with an agent. Not all crops
are covered by Federal Crop Insurance. Crops are approved
for particular states and counties. If a crop is not approved
in your area but is in another, you may write a Written Agreement
for that crop. If a crop is not approved for insurance anywhere
in the US, the Federal program will not write insurance for
it. Crop Insurance Policies for additional crops are continually
being developed and must proceed through a pilot process before
being fully available to farmers around the country. If a
crop passes the pilot phase, it will be available to other
producers for coverage under a Written Agreement. To initiate
a pilot program on a crop, approval has to be given by the
board of the FCIC.
Good news for organic producers is in the form of a pilot
program called the Adjusted Gross Revenue Lite Program. In
this program, insurance coverage is based on the five-year
average farm revenue listed on IRS 1040. [In addition to Pennsylvania,
the program is now offered in several counties in Connecticut,
Delaware, Maine, Vermont, Massachusetts, New Hampshire, New
Jersey, Rhode Island, West Virginia, New York, and Maryland.]
This program ought to become available to producers around
the US within five years. Using average farm revenue will
accommodate organic premiums in insurance coverage and reimbursement.
Federal Crop Insurance does not cover GMO contamination. "Any
loss of production or value due to contamination of a prohibited
substance (intentional or unintentional) or contamination
from a genetically modified organism with certified organic,
transitional or buffer zone acreage is not insured."
Organic producers need to apply for MPCI using a "Written
Agreement," which is a request for exception. These Agreements
are traditionally used to cover crops outside of their specific
qualified area, but are currently also being written for organic
crops. If only general coverage (without a Written Agreement)
is taken on an organic crop, the argument will be made that
chemical treatment could have been used to solve an insect
or disease problem to reduce loss.
The specific wording in RMA materials states that "If
a Written Agreement is not requested for organic farming practices,
loss adjustment procedures for conventionally grown crops
will be applicable. Appraisals for uninsured causes of loss
will be applied when conventional farming practices would
have prevented damage due to insects, disease, or weeds."
The use of a Written Agreement supersedes the status quo
and acknowledges the unique practices involved in organic
production.
Individuals should contact area RMA staff to further the
conversation about organic farm crop insurance needs and concerns.
For more information or to find contact information for your
area, go to the RMA Web
site or contact:
USDA/RMA/Stop 0801
Room 3053-South
1400 Independence Ave., SW
Washington, DC 20250
202-690-2803
202-690-2818 FAX
RMA_mail@wdc.usda.gov
Source: Midwest Organic and Sustainable Education Service
(MOSES) Fact Sheet: Introduction
to Crop Insurance. (PDF / 84 KB)
Available online or contact:
MOSES
P.O. Box 339
Spring Valley, WI 54767
715-772-3153
715-772-3153 FAX
info@mosesorganic.org
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Sources of Organic Market Price
Information
Rodale Publishers' New Farm® Organic Price Index™ (OPX)
is a comparison of terminal market prices and other wholesale and
selected large-scale retail prices for organic and conventional
foods and sustainably raised meats. It is updated on Tuesday of
each week and represents prices for products gathered on Monday
of the same week from markets on the East and West coasts. This
index uses the best data available from the developing wholesale
markets for certified organic fresh produce and grains, as well
as from the emerging national market for certified organic dairy
and self-identified sustainably raised meats. There is also the
OPX Plus, which reports (mostly West Coast) prices for many organic
produce items that are not part of the regular OPX service, and
the Grassroots OPX, which reports prices for many different products
from farmers' markets across the country. There is no
charge for access to the OPX, which is only available on the Internet.
Limited data on wholesale prices for organic produce are available
from USDA's Agricultural Marketing Service (AMS). Terminal markets
in San Francisco and Boston report
data for some commodities.
Organic Business News offers current prices for organic
crops (fresh fruits, vegetable and herbs, dairy, grains, beans,
and oilseeds) on a weekly basis through its Organic Commodity Price
Fax Bulletin. Annual subscriptions (50 issues) are $205 by fax,
$110 by U.S. mail. Visit the website for information on subscription
discouts. Contact:
Organic
Business News
Hotline Printing and Publishing
P.O. Box 161132
Altamonte Springs, FL 32716
407-628-1377
407-628-9935 FAX
DnnsClnk@cs.com
Growing for Market is a monthly newsletter geared to small-scale
market gardeners. It includes information on vegetable, herb, and
flower production and marketing, and publishes price data (some
organic). It is available for $30/year from:
Growing for Market
P.O. Box 3747
Lawrence, KS 66046
800-307-8949 (toll-free)
785-748-0609 FAX
growing4market@earthlink.net
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Sources of Information on
the Organic and Natural Foods Markets
While there is still no organic counterpart to the excellent price
data available from the USDA for conventional products, the USDA
has in recent years become much more active in gathering and disseminating
information on organics. USDA's Economic Research Service (ERS)
has an Organic Issues Center, where basic information on the state
of organic agriculture in the U.S., such as data
on acreage of various organic crops by state, is available.
The Center also publishes reports
on organics that detail acreage and crops, and discuss market
trends, demand, and price premiums for selected organic commodities.
For information on obtaining hard copies of these publications,
contact:
USDA Order Desk
5285 Port Royal Road
Springfield, VA 22161
800-999-6779 (toll-free)
703-605-6900 FAX
The USDA's
Foreign Agriculture Service (FAS) offers Organic Perspectives,
a newsletter that contains reports on organics from around the world,
as well as items of interest about the U.S. National Organic Program
and the domestic organic industry. A list of upcoming conferences,
trade shows, and other events is included in every issue. In addition,
FAS articles, reports, and presentations on organics are available
on the FAS Web site. While this information is naturally of more
interest to exporters than to growers marketing in the U.S., there
are valuable "nuggets" to be found for everyone. Most
of these materials are available only online.
The Organic Trade Association (OTA) works to increase market access
and market demand for organics.
OTA is very active in increasing consumer and retailer interest
in organics through a wide variety of educational and promotional
activities. Their annual All Things Organic™ conference and
trade show is a good opportunity to learn about the organics industry
and market. The OTA Promotional & Merchandising Materials Catalogue
is available free of charge. Contact:
Organic Trade Association
P.O. Box 547
Greenfield, MA 01301
413-774 7511
413-774-6432 FAX
info@ota.com
The Agricultural
Marketing Resource Center offers links to much useful information
on the organic foods industry. There is also some information on
specific organic products and commodities, which can be found in
the "Commodities
and Products" section of the Web site. Organic business
planning and management resources
are also included.
Organic
Consumer Trends 2001, published by the Natural Marketing
Institute in cooperation with the Organic Trade Association, presents
the results of a research study of the organic market. This study
is generated from more than 2,000 consumer households nationwide
and is balanced to the U.S. census general population. The study
addresses:
- attitudinal and behavioral findings across relevant consumer
segments, including new organic users, core users, and non-users
- organic entry points, attraction, conversion, retention, and
penetration of consumer segments
- product usage, sources of influence, and brand awareness and
loyalty across all retail channels
Each page presents findings via charts, graphs, and tables, accompanied
by text explaining organic market trends and identifying future
organic opportunities. Cost is $995. Contact:
Natural Marketing Institute
272 Ruth Road
Harleysville, PA 19438
215-513-7300
215-513-1713 FAX
info@nmisolutions.com
Natural Foods Merchandiser magazine is an excellent source
of information on the natural and organic foods industry. Their
annual market overviews, presenting the latest statistics and trends
in the organic and natural products industries, are published in
June. They also publish an annual directory for the natural foods
industry. You can take a look at current and past issues at their
Web site, where you will also find other information and news related
to the natural products industry. Subscriptions are free to qualified
subscribers in the U.S., or $175 for non-qualified and foreign subscribers.
Contact:
Natural
Foods Merchandiser
New Hope Natural Media
Circulation Department
1401 Pearl Street
Boulder, CO 80302
888-721-4321 (toll-free)
303-390-1777
303-998-9020 FAX
LOHAS Journal
is a business-to-business publication that tracks companies
that serve "values-based" consumers. LOHAS Journal provides
insight, perspective, and analysis for executives and decision-makers
at companies producing products and services promoting healthy living
and a sustainable economy, including organics. Subscriptions are
$12.95 for four issues. Other information on marketing trends, research,
and other topics is available online. Contact:
Conscious Media
360 Interlocken Blvd, Ste. #350
Broomfield, CO 80021
303-222-8283
303-222-8250 FAX
Organic
Production: Opportunity, Requirements, And Pitfalls is
a brief overview of issues facing the potential organic farmer.
A
Guide to Marketing Organic Produce is a very useful publication
that provides some instruction on calculating production costs and
using market window analysis in making decisions about planting
and marketing.
Hard copies of both of these publications may be requested from
Texas Cooperative Extension. Contact:
Texas Cooperative Extension
Room 112, Jack K. Williams Administration Building
College Station, TX 77843-7101
979-845-7800
979-845-9542 FAX
The Alternative Farming
Systems Information Center's section on Organic Food Production
identifies a number of useful publications and other resources pertaining
to organic food production. This site is definitely worth a look
to find news, information, and more. It is on the Web or contact:
Alternative Farming
Systems Information Center
USDA, ARS, National Agricultural Library
10301 Baltimore Ave., Room 132
Beltsville, MD 20705-2351
301-504-6559
301-504-6856 TDD
301-504-6409 FAX
afsic@nal.usda.gov
Organic-Research.com,
an online community for organic farming and food, developed by
CABI Publishing, provides impartial information of high quality,
recognizing worldwide interest in organic farming and related sustainability
issues. The site provides a searchable database of articles, and
includes information on topics such as news, research, education,
and laws and regulations. Some information on the site is free,
but premier content is only available by membership. A 30-day free
trial is available. Contact:
CABI Publishing
CAB International
10 East 40th Street, Suite 3202
New York, NY 10016
212-481-7018
800-528-4841 (toll-free)
212-686-7993 FAX
cabi-nao@cabi.org
The Organic Food and
Farming in Canada Web site has a considerable amount of marketing
and economic information, much of it applicable to the U.S. market.
The Organic Farming Research Foundation
(OFRF) sponsors and disseminates results of research related
to organic farming practices and works to educate the public and
decision-makers about organic farming issues. OFRF makes some great
information available on its Web site, including organic farmer
surveys and newsletters with information related to marketing organic
products. The latest in their series of biennial surveys is Final
Results of the 3rd Biennial National Organic Farmers' Survey
($10 for members, $15 for non-members, plus $2.00 s&h). Contact:
Organic Farming Research Foundation
P.O. Box 440
Santa Cruz, CA 95061
831-426-6606
831-426-6670 FAX
research@ofrf.org
Organic Food Markets in Transition examines all aspects
of the organic market, from production to processing, distribution,
wholesaling, and retailing, and provides an excellent overview of
the market. Available for $15 from:
Henry A. Wallace Center for Agricultural and Environmental Policy
Winrock International
9200 Edmonton Road, Suite 117
Greenbelt, MD 20770
301-441-8777
Certified Organic Production in the United States: Half a Decade
of Growth provides a good overview of the organic market, focusing
on production and supply. Available for $60 from:
AgriSystems International
125 West Seventh Street
Wind Gap, PA 18091
610-863-6700
610-863-4622 FAX
agrisys1@aol.com
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Processors
Organic Processing is a new magazine that covers all aspects
of certified organic food, fiber, and personal care manufacturing.
Free subscriptions are available for qualified users. Contact:
Organic Processing
1945 W. Mountain Street
Glendale, CA 91201
760-633-2947
stacy@organicprocessing.com
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Retailers
In addition to the publications listed above, there are more periodicals
that offer a retail perspective on a wide variety of organic categories.
The Cooperative Grocer is a trade magazine for natural
food co-ops. Articles from previous issues are available at their
Web site. While focusing on cooperative management issues, there
is also very useful information on sales and trends in organic and
natural foods and other products. Annual subscriptions (6 issues
per year) cost $25.00.
Cooperative Grocer
2600 East Franklin Avenue
Minneapolis, MN 55406
612-692-8560, ext. 207
612-692-8563 FAX
Natural Grocery Buyer covers a wide range of organic and
natural product information and management tips, as well as industry
information and trends, all from the retail buyer's point of view.
Some articles are available on the magazine's Web site. Free subscriptions
are available to individuals or firms engaged in the retailing,
wholesaling, and brokering of natural foods in the United States.
All other U.S. subscriptions are $20 per issue.
Natural
Grocery Buyer
New Hope Natural Media
1401 Pearl St., Suite 200
Boulder, CO 80302
303-939-8440
Training Manual: Tools to Successful Organic Retailing
covers trends and USDA guidelines, and addresses consumer questions
about organics. $30.00 for members, $50.00 for non-members, plus
$4.00 s&h. Available from OTA (see previous listing).
The Organic Alliance is a national non-profit organization that
creates marketing, promotional, and educational programs for retailers
to increase the organic market share. The Alliance offers merchandising
and training materials to help retailers educate their employees
and boost organic sales. Contact:
Organic Alliance
Angela Sterns, Executive Director
400 Selby Avenue, Suite T
St. Paul, MN 55102
651-265-3678
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Consumers
The Organic Consumers Association is a public interest organization
dedicated to building a healthy, safe, and sustainable system of
food production and consumption. The association is a global clearinghouse
for information and grassroots technical assistance. Its Web site
includes information on a host of organic issues. Your business
can also be listed as a source of "pure food." Contact:
The Organic Consumers
Association
6101 Cliff Estate Rd.
Little Marais, MN 55614
218-226-4164
218-226-4157 FAX
info@organicconsumers.org
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Finding Buyers
Contract
Production
Many organic grains, as well as other organic crops, are
commonly produced under contract. Contract production can
add value and reduce risk. But an unwary farmer can run into
problems with contracting. Some buyers fail to honor contracts,
leaving growers stuck with a crop they have to sell at a loss
or cannot sell at all. Others accept delivery of the crop,
but fail to pay the growers on time or at the agreed-on price.
The rapidly growing and changing organic market has resulted
in many buyers entering and leaving the business. Buyers who
were solid last year may be on the verge of bankruptcy this
year. A wise farmer will do some investigating. Industry publications
are a good first source of information on buyers. After you
have identified potential buyers, talk to other growers who
have done business with them. Most reputable buyers can provide
grower references. If you're considering contract production,
learn how to evaluate contracts and make sure you're legally
protected. For more information on evaluating and using contracts
to manage risk, visit the National
Agricultural Risk Education Library.
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State departments of agriculture often offer production and marketing
assistance, as well as organic certification services in some states.
Newsletters from organic and sustainable farming groups are often
a favorite place for buyers to advertise. Also, involvement in these
groups can help you assess the local demand for organic and alternative
crops, get access to cooperative marketing ventures, and find other
ways for smaller farmers to cut marketing costs. Contact information
for these groups can be found in the National Organic Directory
or in the ATTRA Resource
List Sustainable Agriculture Organizations and Publications.
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Directories
The Organic Trade Association (OTA) offers a range of directories
and market research and information materials, including:
- The
Organic Pages: North American Resource Directory, published
annually, provides listings of growers, wholesalers, brokers,
consultants, distributors, and importers/exporters. Companies
that provide mail-order services to consumers and retail accounts
are clearly identified and compiled in a separate index. $149
for non-members, $25 for members, plus $15 s&h.
- The Organic Fiber Directory lists companies that handle
organic cotton, flax, hemp, and wool. The directory contains listings
and contact information for organic fiber growers, brokers, mills,
manufacturers, wholesalers, and retailers. $25 for non-members,
$15 for members, plus $3 s&h.
- Organic Export
Directory is an online resource that allows users to
search for U.S. exporters of U.S. organic products.
- OTA's Manufacturers' Market Survey provides statistical
data on organic manufacturers. $50 for non-members, $25 for members,
plus $3 s&h.
For more information on these publications and other programs and
services, contact:
Organic Trade Association
P.O. Box 547
Greenfield, MA 01301
413-774 7511
413-774-6432 FAX
info@ota.com
Prepared Foods
magazine hosts an online directory of organic and nutraceutical
ingredients suppliers.
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Internet Trading Sites
OrganicTrader.net is
a very good, active site with current listings. Suppliers can list
detailed product information. Buyers can find suppliers and current
product information and order online. A request database matches
buyers with suppliers who have or wish to provide specific products.
Free classifieds for visitors and registered users.
Organic Trade Services
is another excellent resource, with a more international focus than
OrganicTrader.net. The site features an online marketplace for
buyers and sellers of certified organic products. You can get free
subscriptions to e-mail news and trade offers at this site as well.
There is also a directory of suppliers, buyers, certification bodies,
and service providers available at the site.
Agriculture
Online hosts some active classifieds—search on "organic"
to see listings.
GaiaOne Knowledge Systems is
a network for farmers, gardeners, consumers, and industry professionals
working together to bring organic food to the world. Its Web site
includes the Eco-Market Database, where you can find organic products
or list your own, as well as information on organic certification
and other resources.
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Not Strictly Organic, But Useful
Price and other market information for conventional products can
be used in market analysis by organic growers. The following list
identifies several useful resources.
Farmers may want to add Local Harvest to their array of marketing
tools. Farmers can be listed on Local
Harvest's Web site as a means of marketing their products directly.
Local Harvest is oriented primarily towards direct-to-consumer sales,
but as the site grows, buyers for restaurants and stores may begin
using it.
Many organic, natural, and value-added products can be marketed
through the specialty and fancy foods markets, as well as the health/environmentally
conscious market. The National Association for the Specialty Food
Trade (NASFT) offers participation in the International Fancy Food
& Confection Shows, advertising in NASFT's Specialty Food
Magazine, and substantial discounts on seminars, workshops,
publications, training tapes, videos, and manuals. Contact:
National
Association for the Specialty Food Trade (NASFT)
120 Wall Street
New York, NY 10005-4001
212-482-6440, ext. 250
membership@fancyfoodshows.com
The Chefs Collaborative is a network of chefs, restaurateurs, and
other culinary professionals who promote sustainable cuisine by
teaching children, supporting local farmers, educating each other,
and inspiring their customers to choose clean, healthy foods. If
you are interested in selling to restaurants or other food services,
this may be a good place to get information. Contact:
Chefs Collaborative
441 Stuart St., #712
Boston, MA 02116
617-236-5200
cc2000@chefnet.com
agAccess Information Services offers business, marketing, and strategic
planning services as well as market research. Services are oriented
towards specialty and organic producers. Contact:
agAccess Information
Service
424 Second St., Suite B
Davis, CA 95616
530-756-0778
530-756-0484 FAX
aginfo@ceresgroup.com
FarmWorld Agricultural Exchange
offers a wide range of listings for agricultural crop and livestock
products, aquaculture, and many other related categories. Access
is free.
Marketing Strategies
for Vegetable Growers provides growers with useful information
about marketing methods, product decisions, pricing strategies,
and merchandising.
The Packer magazine is a great source of information on
the produce market, including organic produce. Basic rates are $65
per year to addresses in the United States; discounts for longer
subscription periods and group subscriptions are available. Annual
publications are free to subscribers, and also may be purchased
separately. The Produce Availability & Merchandising Guide covers
handling, storage, seasonal availability, grades and packaging,
merchandising, and nutritional data, and includes 330 commodities
and 5,000 shipper listings ($35). Contact:
The Packer
10901 W. 84th Terrace
Lenexa, KS 66214
800-255-5113, ext. 748 (toll-free)
913-438-0695 FAX
Sustainable Agriculture Research
and Education (SARE) has funded some 1,800 projects since 1988,
many of which are related to marketing, from direct to cooperative
wholesaling. SARE's Web site features a searchable database of projects
from across the country, with contact information for project leaders.
Speaking with project leaders and participants is a great way to
learn about opportunities and problems in marketing from those with
"on-the-ground" experience. For more information, visit
SARE's Web site or contact:
USDA-SARE
10300 Baltimore Ave., Bldg. 046
Beltsville, MD 20705
301-504-5230
301-504-5207 FAX
vberton@umd.edu
The Small Farm Center at the University of California offers very
useful market information and advice through newsletters and fact
sheets, most available online. While not dealing specifically with
organics, the marketing information available here is applicable
to any small producer. Contact:
Small
Farm Center
University of California
1 Shields Ave.
Davis, CA 95616-8699
530-752-8136
530-752-7716 FAX
sfcenter@ucdavis.edu
Vegetables
and Melons Outlook is published every other month by the
Economic Research Service, U.S. Department of Agriculture, Washington,
DC 20005-4788. This newsletter, replaces the former Vegetables
and Specialties Situation and Outlook report series. Printed
copies of the newsletter (together with the yearbook) can be purchased
from the National Technical Information Service by calling 800-999-6779
(specify SUB-VGS-4039).
The USDA's Market
News Service offers weekly reports on prices and other market
data for a wide variety of agronomic and horticultural crops, including
ornamentals and culinary herbs.
In addition, you can get Market News service data for the following
terminal markets:
California
510-637-1815 |
Florida
305-373-2955 |
Georgia
404-763-7297 |
Hawaii
808-973-9578 |
Illinois
312-353-0111 |
Maryland
410-799-4840 |
Massachusetts
617-387-4498 |
Michigan
313-841-1111 |
Missouri
314-425-4520 |
New York
718-542-2225 |
Pennsylvania
215-597-4536 |
South Carolina
803-737-4497 |
Texas
214-767-5375 |
Washington, D.C.
301-621-1261 |
Washington State
206-764-3804 |
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Related
ATTRA Publications
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Organic Marketing Resources
By Holly Born
NCAT Agriculture Specialist
Paul Williams, Editor
Cole Loeffler, HTML Production
IP 124
Slot 97
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