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Publication #FRE144

Marketing Strategies for Vegetable Growers1

J.J. VanSickle2

The Vegetable Production Handbook for Florida was updated in September 2007. The most current version of this chapter may be found at http://edis.ifas.ufl.edu/pdffiles/CV/CV11600.pdf.

Keywords: marketing methods, farmers' market, produce industry


Footnotes

1. This document is FRE144, one of a series of the Horticultural Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Date first printed: June 1995. Date revised: September 2007. Please visit the EDIS Web site at http://edis.ifas.ufl.edu.

2. J.J. VanSickle, professor, Food and Resource Economics Department, Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida, Gainesville, 32611. The Vegetable Production Handbook for Florida is edited by S.M. Olson, professor, NFREC-Quincy, and E.H. Simonne, associate professor, Horticultural Sciences Department, Institute of Food and Agricultural Sciences, University of Florida.


The use of trade names in this publication is solely for the purpose of providing specific information. It is not a guarantee or warranty of the products named, and does not signify that they are approved to the exclusion of others of suitable composition. Use pesticides safely. Read and follow directions on the manufacturer's label.


The Institute of Food and Agricultural Sciences (IFAS) is an Equal Opportunity Institution authorized to provide research, educational information and other services only to individuals and institutions that function with non-discrimination with respect to race, creed, color, religion, age, disability, sex, sexual orientation, marital status, national origin, political opinions or affiliations. For more information on obtaining other extension publications, contact your county Cooperative Extension service.

U.S. Department of Agriculture, Cooperative Extension Service, University of Florida, IFAS, Florida A. & M. University Cooperative Extension Program, and Boards of County Commissioners Cooperating. Millie Ferrer, Interim Dean.