Message Development
Message Development: develops messages for various audiences.
Key Behaviors:
- Provides background materials and talking points to prepare speakers (e.g., scientists) for the communication of information, especially in regard to controversial issues and/or crises
- Understands and outlines the goals and primary messages to be conveyed to target audiences
- Researches the subject matter and audience to anticipate questions and the reception of messages
- Ensures all quotes, citations and information sources are accurate
- Writes and/or edits content for communications
- Ensures plain language is used and identifies and eliminates superfluous words so that information is communicated as concisely as possible
- Ensures content is appropriate for targeted audiences (e.g. technical terms that will not be understood are either removed or explained further)
