Data Gathering and Information Briefing
Data Gathering and Information Briefing: gathers data and provides relevant information in a summarized format.
Key Behaviors:
- Researches issues, histories, previous treatment, media and all other pertinent data to establish a planning baseline
- Maintains competency in fact finding (e.g. S searches)
- Researches and prepares a variety of communications including news releases, feature articles and/or public statements Represents the organization at public meetings and hearings on a wide range of controversial and highly visible issues
- Provides media with wide ranging background briefings and follow up information on all routine and sensitive facets of the organization prior to these interviews and/or in story-line preparations
- Understands when a briefing is required to communicate a summarized message or status update
- Prepares briefing reports, either verbally or in writing, to update personnel of key developments
- Provides impromptu briefings as spontaneous or unexpected developments occur, or time sensitive issues arise
- Prepares background material for interviews, including issue statements and position papers (e.g., Congressional and organization positions) and recommends subject treatment
- Establishes credibility and/or rapport with audiences and utilizes presentation techniques and strategies for engaging and maintaining audience interest
