Message Delivery
Message Delivery: strategically delivers messages by evaluating the most appropriate media channel(s) for the particular needs of the target audience(s).
Key Behaviors:
- Anticipates audience needs and interests and actively seeks the most appropriate avenue for informing others (e.g., national and local media forums, internal NIH publications, etc.)
- Establishes partnerships with internal and/or external organizations (e.g., radio, television, newspaper, magazine, internal publications) to facilitate the most efficient means for disseminating information
- Identifies specific materials (e.g., documents, articles, formal papers, brochures, photos, press releases, on-line etc.) that need to be processed and distributed
- Cultivates and maintains contacts with internal and/or external centers of influence, such as institutions, government officials, community organizations, and/or industry to improve the public’s understanding and awareness of organizational activities
- Selects appropriate target audiences for information dissemination, seeking input from others as necessary and disseminates information to appropriate internal and/or external parties
- Prepares, and approves the release of all information (e.g., news releases, written publications)
- Articulates organization’s position orally and/or in writing via appropriate channels (e.g., national and local media, federal and state government agencies)
- Follows up as necessary with recipients and/or target audiences to ensure receipt of information/materials in desired timeframe and/or need for additional information/materials
- Ensures recipients understand legal issues regarding use of information/materials (e.g., use of reprints, photos, quotes)
