FHWA Resource Center

COMMUNICATIONS & MARKETING

Selecting the right method to position and communicate a message, or promote a product or service takes strategy and focus. Implementing marketing into your performance plan can effectively help you reach your goals and maintain consistency. Marketing allows you to strategically target your audience and capture their attention for successful results.

We want to help you move in the direction you are targeting and/or create a well-planned strategy that provides strong options using media and public relations to help carry your message. There are many ways to communicate your message, and deliver a product into your end-user hands. We use marketing communications vehicles such as events, brochures, CDs, internet, flyers, direct mail and many other advertising vehicles for delivery.

Here you will find important information about FHWA Marketing initiatives along with who to contact for training and assistance. Listed below are the Resource Center Marketing Experts. Please email or call the Specialist nearest you.

**All media inquiries should be directed to 202.366.0660.**

Team Leader

Carin Michel
(biography)
Communications and Marketing Team Leader
10 South Howard Street Suite 4000
Baltimore, MD 21201
Ph: (410) 962-2530
Fax: (410) 962-3655
carin.michel@dot.gov

Program Assistant Marlene Eichner Program Assistant 10 South Howard Street Suite 4000 Baltimore, MD 21201 Ph: (410) 962-1890 Fax: (410) 962-3419 marlene.eichner@dot.gov

Team Members	Specialty Area(s)
Judith Johnson (biography) Marketing Specialist 61 Forsyth Street, SW Suite 17T26 Atlanta, GA 30303 Ph: (404) 562-3682 Fax: (404) 562-3700 judith.johnson@dot.gov	Strategic Marketing Management Strategic Communications Planning Marketing Plans and Assessments Strategic Planning Coalition Building, Customer Relations, and Customer Service Team Leadership, Program Management, and Team Building Facilitation Services Brand Management Marketing Communications and Web Development Conference Management and Event Planning Educational Initiatives and Outreach Campaigns Business Writing, Marketing, and Communications Training
Steve Moler (biography) Public Affairs Specialist 201 Mission Street Suite 1700 San Francisco, CA 94105 Ph: (415) 744-3103 Fax: (415) 744-2620 steve.moler@dot.gov	Public involvement communications Presentation skills Media relations Media training Strategic communications planning Communications training Communications writing and editing Video/DVD productions
Marie Roybal (biography) Marketing Specialist 12300 West Dakota Avenue Suite 340 Lakewood, CO 80228 Ph: (720) 963-3241 Fax: (720) 963-3232 marie.roybal@dot.gov	Writing and editorial review Marketing Plans Strategic Planning Brand Management Marketing Communications Strategic Communications Planning Outreach Campaign Development New technology deployment strategy development Marketing and Communications Training
Mark Sandifer (biography) Technology Deployment Specialist 19900 Governors Drive Suite 301 Olympia Fields, IL 60461 Ph: (708) 283-3528 Fax: (708) 283-3501 mark.sandifer@dot.gov	Technology Deployment LTAP Centers Product Demonstration Showcase TIFP Program Manager
Deborah Vocke (biography) Marketing Specialist 10 South Howard Street Suite 4000 Baltimore, MD 21201 Ph: (410) 962-3744 Fax: (410) 962-3419 deborah.vocke@dot.gov	Marketing Conference Planning and Development Development of Marketing Materials Development of Promotional Items Graphic design and layout Editorial and Style Conformity Review Services Outreach Campaign Development Strategic Communications Planning

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