Marketing & Communications Team

Deborah Vocke Marketing Specialist
10 South Howard Street, Suite 4000 Baltimore, MD 21201 Ph: (410) 962-3744 FAX: (410) 962-3419 deborah.vocke@dot.gov Experience Began working in field in 1986 Joined FHWA in 1987

Education •    Bachelor of Science in Journalism, University of Maryland

Expertise/Specialty

•    Marketing •    Conference Planning and Development •    Development of Marketing Materials •    Development of Promotional Items •    Graphic design and layout •    Editorial and Style Conformity Review Services •    Outreach Campaign Development •    Strategic Communications Planning

Professional Associations

•    National Association of Government Communicators, Past Officer, Active Member •    American Public Works Association, Member •    TRB Committee on Winter Maintenance, Past Committee Participant

Professional Highlights

•    Served as the convener for the Marketing Team for 1.5 years with a charge to provide coordination of Resource Center´s Strategic Marketing and Outreach planning efforts. •    Provides on-call technical assistance to States, FHWA Division Office, and other Federal and local agencies in developing Marketing strategies, conferences, publications (including layout and design), training, and other outreach efforts. •    Co-Chair, 9-years, FHWA Eastern Winter Road Maintenance Symposium and Equipment Expo (D.C.,MD,PA,NY,VA,MA,WV,NH,TN) attracting roughly 1,800 attendees from 38+ States each year and 150 exhibitors nationwide. •    Chaired, 4-years, FHWA Biennial Western Winter Road Maintenance Symposium held in conjunction with APWA Western Snow and Ice Conf and Snow Rodeo •    Coordinated the first-ever, multi-modal National Symposium on Public Outreach and Communication entitled "Getting Our Message Out: Elevating Public Awareness of Transportation Issues." •    Skilled in oral and written communications, developing marketing plans, creating customized marketing materials and promotional items •    Represents FHWA at trade shows and exhibitions •    Provides marketing training to engineers, planners, etc. •    Coordinates National and region-wide outreach initiatives and provides support to Headquarters and Division Offices (from eastern States in particular) whenever marketing opportunities are present.

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