Planning / Message
5. Choose and Refine Your Message.
Now it’s time to create a highly tailored message that will engage your audience.
You will want to make sure that the message conveys your brand, which is the image you want to convey to everyone who hears about your organization. Your brand image should spring to mind immediately as someone hears your name. Examples are Coca-Cola and Kleenex, which have become synonymous with their products.
A logo and slogan can help you spread your brand. Choose colors for your organization that can help carry your brand message as well. Make sure that you use your logo, slogan, and colors on all of your materials, from your e-mail signature to your business cards to your posters, brochures, and Web site.
Your brand should convey that you can help parents care for their children. As you refine your message for each communications project, make sure that you incorporate your brand message as well. Here is the process: