Our Value Story

In addition to strengthening troops’ quality of life, The Exchange offers authorized shoppers a
20% savings overall compared to the competition.

  • We survey prices Nationally...
  • We survey prices Locally...
  • We PriceCut and put items on Sale & Clearance
  • AND if you still can find a lower price... We Match Prices!
  • All this, and No Sales Tax



The Exchange Market Basket Survey was conducted in October 2008 at nine locations in the United States. A Market Basket Survey is a snapshot in time. The Retail Industry conducts similar surveys as an industry best practice to remain competitive. In addition to the national survey, each major Exchange location conducts local price surveys monthly to ensure Exchange pricing is consistently competitive.


This year's Market Basket Survey conducted by an independent research firm proves that AAFES saves you money over national retail competitors.


The areas surveyed include:

Baltimore, Maryland; Ft. Walton Beach, Florida; Killeen, Texas; Omaha, Nebraska; Tacoma, Washington; Phoenix, Arizona; Hampton/Newport News, Virginia; Honolulu, Hawaii; Los Angeles, California.