Marketing to the Emerging Minorities: Newsletter. EPM Communications. 12 issues/year. Publisher's website: http://www.epmcom.com/ From the publisher's website, users without a subscription to the newsletter can search the newsletter archive without charge. However, to view the full text of any articles retrieved by their search, they must purchase access either to single articles or to the full archive.
Multicultural Marketing : Selling to the New America : Position Your Company Today for Optimal Success in the Diverse America of Tomorrow by Alfred L. Schreiber, with Barry Lenson. Lincolnwood, Ill. : NTC Business Books, c2001.
LC Call Number: HF5415.127 .S37 2001
LC Catalog Record:
00040114
Publisher description: http://www.loc.gov/catdir/description/mh021/00040114.html
Publisher-supplied biographical information: http://www.loc.gov/catdir/bios/mh042/00040114.html
Racial and Ethnic Diversity : Asians, Blacks, Hispanics, Native Americans, and Whites by Cheryl Russell.
4th ed. Ithaca, N.Y. : New Strategist Publications, c2002.
LC Call Number: E184.A1 R78
LC Catalog Record:
2002511461
Statistical Handbook on Racial Groups in the United States by Tim B. Heaton, Bruce A. Chadwick, and Cardell K. Jacobson. Phoenix, AZ : Oryx Press, 2000.
LC Call Number: E184.A1 H417
LC Catalog Record:
00028477
Internet Resources
American Factfinder http://factfinder.census.gov/
Census:
Homeland Security -- Immigration statistics
http://uscis.gov/graphics/shared/aboutus/statistics/index.htm
Target Market News http://www.targetmarketnews.com/
Books
African Americans Information Directory. Detroit, MI : Gale Research, c1998; 4th ed. (1998-99); Ceased with 1998/1999.
LC Call Number: E185.5.B513
LC Catalog Record: sn
98002086
The African-American Market. New York : Packaged Facts, c1999.
LC Call Number: HC110.C6 A633
LC Catalog Record:
2001268795
African American Yearbook. McLean, Va. : TIYM Pub. Co., 2001
LC Call Number: E185.5 .A26
LC Catalog Record:
2002208465
Black Americans, a Statistical Sourcebook. Boulder, Colo. : Numbers & Concepts, c1990 - . Annual.
LC Call Number: E185.5.B512
LC Catalog Record:
90648686
Historical Statistics of Black America compiled & edited by Jessie Carney Smith and Carrell Peterson Horton. New York : Gale Research, c1995.
LC Call Number: E185.H543
LC Catalog Record:
94029718
The ... Report on the Buying Power of Black America. Chicago, IL : Target Market News, Inc.,
LC Call Number HC110.C6 R46
LC Catalog Record: sn 96004391
Statistical record of Black America. Detroit : Gale Research, c1990-c1997.
LC Call Number: E185.5.S83
LC Catalog Record:
91640012
Time & Money : Consumer Spending Patterns for Black, Hispanic & Asian Americans. New York : EPM Communications, c2004.
LC Call Number: HC110.C6 T56 2004
LC Catalog Record:
2005272167
The U.S. African-American Market
New York : Packaged Facts, c2002 - present
LC Call Number: HC110.C6 U147 (See also HC110.C6 B762)
LC Catalog Record:
2005209680
Internet Resources
"The Multicultural Economy" - the Selig Center's "Buying Power Series" http://www.selig.uga.edu/
Census
Target Market News (Buying Power of Black America Report)
Also publishes the monthly Target Market News Magazine. http://www.targetmarketnews.com/
Books
The Asian-American Market. [prepared by FIND/SVP]. New York
: FIND/SVP, c1995.
LC Call Number: HC110.C6 A84
LC Catalog Record:
97151991
The Asian American Market. by Robert Brown and Ruth Washton. New York, NY : Packaged Facts, c2000.
LC Call Number: HF5415.33.U6 B77 2000
LC Catalog Record:
2003536598
Time & Money : Consumer Spending Patterns for Black, Hispanic & Asian Americans. New York : EPM Communications, c2004.
LC Call Number: HC110.C6 T56 2004
LC Catalog Record:
2005272167
Internet Resources
Census
National Coalition for Asian Pacific American Community Development http://www.nationalcapacd.org/publications.html
Asian-American Market Demography - Kang & Lee http://www.asianmarketinfo.com/
Includes statistical information on each of the ethnic groupings (i.e. Chinese
American, Filipino Americans, Japanese American, etc.)
Books
The Hispanic Market. New York : Packaged Facts, 1999.
LC Call Number: HF5415.33.U6 H57 1999
LC Catalog Record:
2001266613
Hispanic Market Handbook : a
Definitive Source for Reaching this Lucrative Segment of American Consumers by M. Isabel Valdés & Marta H. Seoane ; forewords by Michael J. Naples and Ennio Quevedo-García. New York : Gale Research, c1995.
LC Call Number: HC110.C6 V347 1995
LC Catalog Record:
95003268
Latinos, Inc. : the Marketing and Making of a People by Arlene Dávila.
Berkeley, CA : University of California Press, c2001.
LC Call Number: HF5415.33.U6 D38
LC Catalog Record:
2001016206 Table of Contents: http://www.loc.gov/catdir/toc/ucal041/2001016206.html Publisher description: http://www.loc.gov/catdir/description/ucal042/2001016206.html Publisher-supplied biographical information: http://www.loc.gov/catdir/bios/ucal052/2001016206.html
Marketing to American Latinos : a Guide to the In-Culture Approach by M. Isabel Valdés.
Ithaca, N.Y. : Paramount Market Pub., 2000-
LC Call Number: HC110.C6 V348 2000
LC Catalog Record:
00711774
The Rise of the Hispanic Market in the United States : Challenges, Dilemmas, and Opportunities for corporate management. by Louis E.V. Nevaer. Armonk, N.Y. : M.E. Sharpe, c2004.
LC Call Number: HF5415.33.U6 N47 2004
LC Catalog Record:
2003050503
Time & Money : Consumer Spending Patterns for Black, Hispanic & Asian Americans. New York : EPM Communications, c2004.
LC Call Number: HC110.C6 T56 2004
LC Catalog Record:
2005272167
U.S. Hispanic Market. Miami, FL : Strategy Research Corp., c1989-.
LC Call Number: HC110.C63 U17
LC Catalog Record:
94641033
Internet Resources
SLA presentation - "US Hispanic Marketing Today" http://www.sla.org/division/dam/bulletin/summer02bulletin.html#US%20Hispanic%20Marketing%20Today
Target Market News (Hispanic Buying Power Report) http://www.targetmarketnews.com/
Bureau of Labor Statistics
Census
Books
The Native North American Almanac. Detroit : Gale Research, Inc., c1994 - . Issued every 5 years.
LC Call Number: E75 .N397
LC Catalog Record:
94660024
Statistical Record of Native North Americans. Detroit, MI : Gale Research, Inc., c1993-c1995.
LC Call Number: E98.P76 S76
LC Catalog Record: 97640720
Internet Resources
Factfinder - American Indian & Alaska Native http://factfinder.census.gov/home/aian/index.html
Census
Additional publications in the Library of Congress collection on marketing to various ethnic groups may be identified by searching the Online Catalog under appropriate Library of Congress subject headings. Choose the topics you wish to search from the following list of Library of Congress subject headings to link directly to the Catalog and automatically execute a search for the subject selected. Please be aware that during periods of heavy use you may encounter delays in accessing the catalog.
|