Publisher supplied contributor biographical information for Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow / Alfred L. Schreiber, with Barry Lenson.
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Alfred L. Schreiber is managing partner of New America Strategies Group, a division of True North Communications specializing in multicultural marketing. Barry Lenson, a business writer, is a senior editor at the National Institute of Business Management.
Library of Congress subject headings for this publication: Market segmentation United States, Minority consumers United States