Publisher-supplied biographical information about contributor(s) for Latinos, Inc. : the marketing and making of a people / Arlene Dâavila.
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Arlene Davila is Assistant Professor of American Studies and Anthropology at New York University.She is the author of Sponsored Identities: Cultural Politics in Puerto Rico(1997).
Library of Congress subject headings for this publication: Hispanic American consumers, Market segmentation United States, Hispanic Americans Ethnic identity