Table of contents for Library of Congress control number 2001016206

Table of contents for Latinos, Inc. : the marketing and making of a people / Arlene Dâavila.

Bibliographic record and links to related information available from the Library of Congress catalog

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List of Illustrations

Acknowledgments

Introduction

1. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows

2. Knowledges: Facts and Fictions of a People as a Market

3. Images: Producing Culture for the Market

4. Screening the Image

5. Language and Culture in the Media Battle Zone

6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They?

7. Selling Marginality: The Business of Culture

Notes

References

Index

Library of Congress subject headings for this publication: Hispanic American consumers, Market segmentation United States, Hispanic Americans Ethnic identity