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List of IllustrationsAcknowledgments
Introduction
1. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows
2. Knowledges: Facts and Fictions of a People as a Market
3. Images: Producing Culture for the Market
4. Screening the Image
5. Language and Culture in the Media Battle Zone
6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They?
7. Selling Marginality: The Business of Culture
Notes
References
Index