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Be Smart About Prescription Drug Advertising
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Sample Ads

The following sample ads have been created to demonstrate correct and incorrect aspects of each type of advertisement. The prescription drugs depicted are not real prescription drugs.

Product Claim Ad Reminder Ad Help-Seeking Ad
Product Claim Ad Thumbnail Reminder Ad Thumbnail Help-Seeking Ad Thumbnail
A product claim ad names a drug, the condition it treats, and talks about both its benefits and risks. A reminder ad gives the drug's name but not the drug's use. A help-seeking ad describes a disease or condition but does not recommend or suggest specific drugs.
• Correct Product Claim Ad • Correct Reminder Ad • Correct Help-Seeking Ad
• Incorrect Product Claim Ad • Incorrect Reminder Ad • Incorrect Help-Seeking Ad


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Date created: September 3, 2008
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This Web site does not purport to set forth all the ways in which an ad may violate the law, but rather to explain to the public some of the basic concepts related to drug advertising.
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This site was developed as a collaborative effort between FDA and EthicAd to educate consumers about DTC prescription drug advertisements.

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