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Be Smart About Prescription Drug Advertising
Home Ask Yourself Basics of Drug Ads Glossary Q & A Sample Ads Background Give Us Feedback

What You Should Know about Prescription Drug Advertisements

Your healthcare provider is the best source of information about the right medicines for you.

Prescription drug advertisements can provide useful information for consumers to work with their health care providers to make wise decisions about treatment. The example ads below show the correct and incorrect versions of different types of drug ads.

If you think a prescription drug ad violates the law, contact FDA's Division of Drug Marketing, Advertising, and Communications.

Product Claim Ad Reminder Ad Help-Seeking Ad
Product Claim Ad Thumbnail Reminder Ad Thumbnail Help-Seeking Ad Thumbnail
A product claim ad names a drug, the condition it treats, and talks about both its benefits and risks. A reminder ad gives the drug's name but not the drug's use. A help-seeking ad describes a disease or condition but does not recommend or suggest specific drugs.
Correct Product Claim Ad Correct Reminder Ad Correct Help-Seeking Ad
Incorrect Product Claim Ad Incorrect Reminder Ad Incorrect Help-Seeking Ad

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Date created: September 3, 2008

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