Determining Your Target
Audience
Module Objectives:
In Module 1 we took a look at how Web users interact with content on Web
pages. In this module the focus is in trying to discover who those users
are and whether there are specific ones to target.
After completing this module, you will be able to:
- Define a target audience for your Web site.
- Describe how to use survey questionnaires and personal interviews to learn
more about your target audience.
- Create a user persona to better understand your target audience.
- Adjust your Web site content based on a user’s unique persona.