Developing Goals and Objectives
for Your Web Site
In modules 1 and 2 you learned about Web users and how to discover who they
might be. After discovering what your target audiences are, a good next step
is to decide exactly what you expect the Web site to accomplish.
Module Objectives:
After completing this module, you will be able to:
- Differentiate between goals and objectives.
- Explain the importance of developing good goals and objectives for your
Web site.
- Define each parameter of the SMART model for creating objectives.
- List examples of SMART verbs.
- Describe the relationship between your Web site’s goals and objectives
and those of your organization.
- Match organizational goals to Web site goals.
- Create SMART objectives.