State Requests

If you would like to request a re-tag of a TV ad for your State, please follow the directions below. If you are seeking stock photographs and logos for use in your highway safety programs, please visit our Image Library.

Please note: radio ads and/or web videos on Traffic Safety Marketing are not available for re-tagging.

TV ADS AVAILABLE FOR RE-TAGGING

Thank you for visiting NHTSA’s retag page. If you have previously received any of these spots and wish to duplicate them, send an e-mail at Feedback-TSM@dot.gov for approval. Please include the reason for this request. It will take approximately 2-3 weeks to deliver re-tagged spots. Therefore, please submit your request with sufficient time to meet your TV networks' submission deadlines.

Step 1:

From the TV ads below, click to select the ad you wish retagged. You can choose up to 7 ads per email request.
For an online preview of the TV ad, click on the "preview" button.

Step 2:

Click "Request Selected" to email your request.
You may choose up to 7 ads per email request.
Provide the State ID to appear at the end. (example: "Paid for by the [State] Governor's Office of Highway Safety.")
Don't forget to state whether you prefer SD or HD quality.
Provide shipping address (no P.O. Box).
Attach the State logo in Adobe (*.TIF or .EPS) format in your email request.