U.S. Department of Health
and Human Services
370 L'Enfant Promenade, S.W.
Washington, D.C. 20447
Planning / Audience
3. Learn About Your Audience.
The first step in communicating effectively is thinking about the people you are trying to reach. The more you know about them, the better you can create communications that motivate them.
Consider these questions:
The answers to these questions should guide every step you take in the rest of the communications process.
How can you find out more about your audience? Conduct research.