Planning / Execution

8. Execute Your Plan.

Your strategy is complete—now it’s time to put your plan into action.

Decide what resources you need for execution. Do you need copywriting, printing, technology? Do you have the resources to conduct the project in-house, or do you need to hire outside talent?

Write an implementation plan that sets a timeline and outlines individual responsibilities before you start executing. That way, your project team can operate more efficiently.

As the execution begins, remember to stay focused on what your audience needs, and be open to opportunities to learn what does and doesn’t work well.

After the initial execution, measure your results—and count your successes! If needed, you may then adjust your communications plan or try new tactics to produce a different outcome.