About Advertising / CSE Best Practices
Child support offices have successfully used several advertising methods to build awareness of child support:
Illinois has submitted two PSAs per month to 40 affiliates at English and Spanish-language radio stations. These ads cover paternity establishment, child support services, and legal questions on fatherhood. They have been timed to air around certain holidays, such as Mother’s Day, Child Awareness Month in August, etc.
Illinois has also produced PSA videos (15, 30, and 60 seconds long) that focused on the involvement of both parents and paternity establishment. They distributed hundreds of these PSAs to Head Start and Child Care staff and to parents at conferences and meetings.
Washington State produced a PSA in Spanish and English as part of its Madrina Project.