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Web Content Design and Evaluation
Module 1: Introduction and Overview
Module 2: Determining Your Target Audience
Module 3: Developing Goals and Objectives
Module 4: Content and Accessibility
Module 5: Web Site Marketing
Module 6: Evaluation and Realistic Expectations
Module 7: Automated and On-line Survey Methods
Module 8: Surveys and Other Indicators of Effectiveness
Module 9: Making the Process Continuous
Web Content Design and Evaluation
Module 2
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Determining Your Target Audience

Module Objectives:

In Module 1 we took a look at how Web users interact with content on Web pages. In this module the focus is in trying to discover who those users are and whether there are specific ones to target.

After completing this module, you will be able to:

  • Define a target audience for your Web site.
  • Describe how to use survey questionnaires and personal interviews to learn more about your target audience.
  • Create a user persona to better understand your target audience.
  • Adjust your Web site content based on a user’s unique persona.
 
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