Search reports from premium analyst firms simultaneously with seamless access to the reports using your existing analyst site logins.

The Problem and the Benefit

You need to know what reports industry analysts are writing about your company, its products and its competitors but you don't have subscriptions to all the relevant firms. And searching every analyst site one at a time is too burdensome and takes too long, so relevant reports get overlooked.

Once you find relevant reports you need to know which are positive in sentiment and tone toward your organization and your competitors, and which ones are negative -- and the search functions at the analyst sites don't tell you that.

Analyst Direct solves these problems simply and effectively by providing integrated search of tens of thousands of market research reports from IT analysts firms including Forrester, IDC and other leading firms. You can leverage our award-winning search engine and patented results classification to search all their reports using a single search and alerting interface so you never miss a single report you need.

Also, the reports are analyzed by MI Analyst, Northern Light's cutting edge new text analytics engine, to identify the tone of voice (positive or negative) toward your company and your competitors in each report. And the text analytics engine performs meaning extraction to tell you what the business issues they address in areas like corporate strategy, product marketing, market share, and pricing.

If you have subscriptions with the analyst firms, you can save your site logins with your account and access reports seamlessly from within Analyst Direct. If you don't have a login for an analyst firm site, Analyst Direct will navigate you to the report of interest and you can use the shopping cart feature of that site to purchase it.

The benefits of Northern Light's Analyst Direct Market Research Portal include:

• Access to a comprehensive array of market research from a single search
• Increased utilization of existing subscriptions
• Reduced time searching for relevant material
• More time for higher-value activities such as analyzing the information

Analyst Direct also includes access to 20,000 business news stories each day, millions of trade journal and magazine articles, and over a hundred million webpages of business information, all classified to industry.

Subscriptions are $1,500 per year for one seat; $5,000 per year for five seats; and $50,000 for an enterprise-wide license.

Analyst Direct at a Glance Content: Index of tens of thousands of reports from IT market research analyst firms including: AMR Research ARC Advisory Celent Communications Current Analysis Datamonitor Directions on Microsoft Forrester Research Frost & Sullivan Unamed major firm IDC In-Stat Jupiter Research.com MetaFacts Ovum SalesQuest Saugatuck The 451 Group Tower Group Yankee Group Zapthink Integration: All reports indexed and classified to a single consistent standard and searchable through one user interface, one search, and one results list. Best search technology: Full-text index of most reports, taxonomy, subject classification, metadata, alerts across all analysts at once, personalization, the industry's best relevance ranking. News and industry authority blogs: Search over 20,000 stories a day from online national and international news sources, premium newswires, and industry authority blogs covering every industry and updated every 15 minutes. The collection also include over 5,000 company submitted white papers, webcasts, case studies and other IT product information. Built-in automated text analytics for meaning extraction - Northern Light's MI Analyst™: Entity extraction for business-critical facets. Sentiment scoring and sorting by sentiment score. Relationship identification between entities: Meaning Extraction to uncover relevant business issues hidden in content.

Sign up directly at www.analystdirect.com for a two week trial or contact us for information on enterprise accounts at 617-674-2074 ext 1 or email us at .