• Course Overview
• Social Marketing Basics
• Phase 1
• Module 2
• Module 3
• Module 4
• Module 5
• Module 6

Phase 1: Problem Description

This module describes phase 1 of the social marketing planning process, the problem description. On average, it takes people 35—40 minutes to complete this module. The time you need will depend on your pace and how much you explore the resources and supplemental materials.

Click "next" at the bottom right-hand corner of your screen to move throughout the module.

Learning Objectives Introduction Why is the Problem Description Important? Scenario 7 Plan Components for the Problem Description I. Problem/Health Issue Define the Problem Find Existing Information Scenario 8 Identify Contributing Factors Scenario 9 Collect and Organize Data II. Target Audience Determine Criteria for Selection Identify Potential Broad Target Audiences Scenario 10 Identify Audience Influencers

III. Behavior Identify Broad Behavior Audience or Behavior: Which Comes First? Scenario 11 Benefits and Barriers IV. Strategy for Change Using Behavioral Theories and Models Strategies Used in Other Interventions End Products Identify Information Gaps Ready to Move On? Scenario 12 Summary

Page 1 of 45 in Problem Description

Previous    Next