Choose Your Cover Campaign Materials

The Choose Your Cover mass media initiative was a part of the CDC's Skin Cancer Primary Prevention and Education Initiative from May 1998 through May 2003. The following materials were developed and promoted during the campaign.

Brochures

Sunscreen for Your Sun Day (2001)

Play It Safe in the Sun: A Guide for Parents (rev. 2000)

Choose Your Cover Brochure (PDF-85KB) (1998)

Posters

Cancer Free Skin (PDF-132KB) (2001)	Don't Want This to Be Your Skin Color? (PDF-48KB) (2001)	Sun Protection. Think in Synch (PDF-294KB) (2000)
Sunscreen: Put It Between You and the Sun (PDF-206KB) (2000)	If You're Tanned, You're Toast (PDF-320KB) (1999)	Warning Label (PDF-112KB) (1998)
When You're in the Sun, Choose Your Cover (PDF-102KB) (1998)

Television Public Service Announcements

2001
What's YOUR Excuse?* (:60) (MOV-2.6MB) Transcript available	Got Burned?* (:30) (MOV-1.3MB) Transcript available	Seeing Red?* (:15) (MOV-704KB) Transcript available
*Note: These PSAs cannot be rebroadcast.
2000
Been Burned Lately? (:60) (MOV-2.2MB)	Pool Burn (:30) (MOV-1.1MB) (:15) (MOV-543KB) (girls) (:15) (MOV-542KB) (boys)	Too Much Sun (:15) (MOV-546KB) (:30) (MOV-1.1MB)
1999
Warning Label (:15) (MOV-440KB)	Warning Label (:30) (MOV-928KB)	Warning Label (:60) (MOV-1.9MB)
1999/1998
Warning Label Beach (1999) (:30) (MOV-896KB)	93 Million Miles (1998) (:60) (MOV-2.1MB)	Morphing (1998) (:60) (MOV-1.8MB)

Radio Public Service Announcements

2000

Transcripts of all five radio public service announcements (PDF-32KB)

• Hot and Sunny Day - 30 seconds
• UV Ray - 30 seconds
• By the Pool - 30 seconds
• Score with Sunscreen - 30 seconds
• Straight Talk - 30 seconds

1999

• Advice (WAV-508KB)
• Basketball (WAV-528KB)
• Busy (WAV-520KB)
• Coach (WAV-492KB)
• Roller Coaster (WAV-524KB)
• Poolside (WAV-508KB)

1998

• Frostbite (WAV-324KB)
• Basketball (WAV-322KB)
• In-Line Skating (WAV-310KB)
• In Control #1 (WAV-318KB)
• In Control #2 (WAV-328KB)

Print Public Service Announcements

1999
If You're Tanned, You're Toast Full page (PDF-120KB) Fractionals (PDF-120KB)	Basketball Full page (PDF-124KB) Fractionals (PDF-112KB)	Roller Coaster Full page (PDF-132KB) Fractionals (PDF-200KB)
Souvenir Full page (PDF-100KB) Fractionals (PDF-104KB)	Choose Your Cover Full page (PDF-108KB) Fractionals (PDF-108KB)
1998
Warning Label (PDF-80KB)	Choose Your Cover (PDF-66KB)	Use Your Head (PDF-78KB)
Seek Your Shade (PDF-66KB)	Shield Your Skin (PDF-66KB)	Not All Sun Protection Comes in a Bottle (PDF-86KB)
Put These Between You and the Sun (PDF-138KB)

Please note: Some of these publications are available for download only as *.pdf files. These files require Adobe Acrobat Reader in order to be viewed. Please review the information on downloading and using Acrobat Reader software.