Books
All about Women Consumers. Boston : About Women. Annual.
LC Call Number: HC110.C6 A643
LC Catalog Record: 96004164
American Men and Women : Demographics of the Sexes by the New Strategist editors. Ithaca, NY : New Strategies Publications, Inc., c2000.
LC Call Number: HB1755.A3 A44
LC Catalog Record:
2002510037
Table of Contents: http://www.loc.gov/catdir/toc/fy032/2002510037.html
Publisher's website: http://www.newstrategist.com
American Men : Who They are & How They Live by the New Strategist editors. 2nd ed. Ithaca, N.Y. : New Strategist Publications, Inc., c2006.
LC Call Number: HQ1090.3.A457 2006
LC Catalog Record: 2006275967
Publisher's website: http://www.newstrategist.com
American Women : Who They Are & How They Live by the New Strategist editors.
2nd ed. Ithaca, N.Y. : New Strategist Publications, c2002.
LC Call Number: HQ1421.A486
LC Catalog Record:
2002511696
Publisher's website: http://www.newstrategist.com
The Changing Role of Men: How This is Affecting Purchasing Habits.
Euromonitor, October 3, 2007.
(Not available at the Library of Congress)
The traditional gender roles of men and women have changed significantly since the 1960s, as the rise in women choosing further education and careers has led men to fend more for themselves at home and to play a greater role in housework and bringing up children. In line with this change in social attitudes, men have also begun to pay more attention to their personal appearance and younger men are more likely than ever to live alone and delay marriage and having children. The report looks at the influence of the media in changing attitudes towards spending, technology, fashion, health (fragrances, cosmetics and toiletries) and leisure. Geographic focus is on Brazil, France, Germany, Italy, Japan, the UK, and the US. For sale by the publisher. The table of contents may be viewed without charge on the publisher's web site.
EVEolution : the Eight Truths of Marketing to Women by Faith Popcorn and Lys Marigold. New York : Hyperion, c2001.
LC Call Number: HF5415.33.U6 P66 2000
LC Catalog Record:
2001276350
Girl Power: Marketing to Today's Women.
Euromonitor, October 22, 2007.
Not available at the Library of Congress.
Report looking at the rising influence of female consumers. Included is a look at the increasing participation of females in the workforce, the increase in women's average disposable incomes, trend towards women marrying later, etc. Specific focus on areas where women spend a lot of money such as health and beauty (cosmetics) and clothes and shoes. Snapshots of Australia, China, France, Germany, Japan, the UK and the US. Special attention to Boomer women, single women, and "yoga moms." Available for purchase from the publisher. The table of contents may be viewed without charge on the publisher's web site.
Just Ask a Woman : Cracking the Code of What Women Want and How They Buy by Mary Lou Quinlan. Hoboken, N.J. : J. Wiley & Sons, c2003.
LC Call Number: HF5415.33.U6 Q56 2003
LC Catalog Record:
2002153132
Publisher description: http://www.loc.gov/catdir/description/wiley039/2002153132.html
Table of contents: http://www.loc.gov/catdir/toc/wiley031/2002153132.html
Marketing to Women. New York, NY : EPM Communications, c1999 - . Monthly.
LC Call Number: Current Issues Only
LC Catalog Record: 99008682
Statistical Handbook on Women in America compiled and edited by Cynthia M. Taeuber ; forewords by Gail Sheehy, Wilma Vaught, Sheila Wellington. 2nd ed. Phoenix, Ariz. : Oryx Press, 1996.
LC Call Number: HQ1420.T34
LC Catalog Record:
96001521
Statistical Record of Women Worldwide. Linda Schmittroth, editor. 2nd ed. New York : Gale Research, c1995.
LC Call Number: HQ1150.S73
LC Catalog Record:
95037853
Internet Resources
Census
Leo Burnett : "Miss Understood -- She's Not Buying Your Ads."
http://www.leoburnett.com/missunderstood/
Examines why advertising can't quite seem to engage women consumers by conducting informal focus group interviews with women from their teens to their 40s in seven countries around the world, reviewing published data, talking to journalists etc. Based on this research, the presentation outlined women's changing perceptions as they pertain to five key areas that impact marketing to women: money, sex, humor, emotion and authenticity.
Articles
Sarah Murray, "Why the Advertising Industry is in the Pink: MEDIA: Leading US Brands are Integrating Gays and Lesbians into Mainstream Campaigns as Popular Attitudes Change," The Financial Times, June 17, 2004. p. 17
LC Call Number: Newspaper 1932
LC Control Number: sn 83016421
Publisher's website: http://news.ft.com/home/uk
Books
The Gay and Lesbian Atlas by Gary J. Gates and Jason Ost. Washington, D.C. : Urban Institute Press, 2004.
LC Classification: HQ76.3.U5 G355 2004
LC Catalog Record:
2004002065
Table of Contents: http://www.loc.gov/catdir/toc/ecip0414/2004002065.htmll
The Gay and Lesbian Market by Robert Brown and Ruth Washton. New York, N.Y. : Kalorama Information, c2000.
LC Call Number: HF5415.127.B76
LC Catalog Record:
2003272297
Selling Out : the Gay and Lesbian Movement Goes to Market by Alexandra Chasin. New York : St. Martin's Press, 2000.
LC Call Number: HF5415.33.U6 C48 2000
LC Catalog Record:
99043339
Untold Millions : Secret Truths about Marketing to Gay and Lesbian Consumers by Grant Lukenbill. 2nd ed. New York : Harrington Park Press, c1999.
LC Call Number: HC110.C6 L852
LC Catalog Record:
98047911
Internet Resources
Gay & Lesbian Online Consumer Census
http://www.glcensus.org/
Books
The Affluent Market [author, Scenehouse Productions ; project manager, David Lummis ; editorial production manager, Donna Mayers]. [New York, N.Y. : Packaged Facts, 1998]
LC Call Number: HC110.C6 A63 1998
LC Catalog Record:
00269427
American Incomes: the Demographics of Who Has Money. 4th edition.
Ithaca, New York: New Strategist Publications.
LC Call Number: HC110.I5 R87
LC Catalog Record:
2003269369
Table of Contents: http://www.loc.gov/catdir/toc/fy036/2003269369.html
Publisher's web site: http://www.newstrategist.com
American Lifestyles in the Early 21st Century prepared by Packaged Facts ; Marigny Research Group, Inc. New York : Kalorama Information, c2000.
LC Call Number: HF5415.33.U6 A45 2000
LC Catalog Record:
2003277864
The Lifestyle Market Analyst. Wilmette, IL : Standard Rate & Data Service, c1989-.
LC Call Number: HF5415.33.U6 L54
LC Catalog Record:
89644773
The first section gives demographic information by MSA/city as well as statistics on more lifestyle information. The second section gives lifestyle profiles (crafts, golf, house plants, photography, own a dog, own a cat, sewing, etc.) The third section gives demographics and lifestyle statistics on segment profiles (age, income, etc.)
Lifestyle Marketing : Reaching the New American Consumer by Ronald D. Michman, Edward M. Mazze, and Alan J. Greco. Westport, Conn. : Praeger, 2003.
LC Classification: HF5415.127 .M535 2003
LC Catalog Record:
2003057995
The Lifestyle Zip Code Analyst. Wilmette, IL : Standard Rate & Data Service, c1991 -
LC Call Number: HF5415.33.U6 L56
LC Catalog Record:
91649786
Lifestyle Marketing : Reaching the New American Consumer by Ronald D. Michman, Edward M. Mazze, and Alan J. Greco. Westport, Conn. : Praeger, 2004.
LC Call Number: HF5415.127 .M535 2004
LC Catalog Record:
2003057995
Marketing to Americans with Disabilities. New York, N.Y. : Packaged Facts, [1997]
LC Call Number: HF5415.1 .M3679 1997
LC Catalog Record: 99182782
Research Alert Yearbook: Year in Review by the editors of Research Alert. New York, N.Y.: EPM Communications Inc. HF5415.33.U6 R47
Catalog Record
2002209303
World Consumer Lifestyles Databook: Key Trends. Euromonitor, 2006.
Note: Not available at the Library of Congress as of April 2006.
Publisher's web site:http://www.euromonitor.com/lifestylesdata
Internet Resources
Census
Additional publications in the Library of Congress collection on marketing
to various ethnic groups may be identified by searching the Online
Catalog under appropriate Library of Congress subject headings. Choose
the topics you wish to search from the following list of Library of Congress
subject headings to link directly to the Catalog and automatically execute
a search for the subject selected. Please be aware that during periods
of heavy use you may encounter delays in accessing the catalog.
|
The
Library of Congress >> Especially
for Researchers >> Research
Centers
Top
of Page
