Table of contents for Are you talking to me? : cracking the code of what women want / Mary Lou Quinlan.

Bibliographic record and links to related information available from the Library of Congress catalog


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Introduction.  
Chapter One. A Checklist for Marketers: Listening or Not?  
Chapter Two. Self-Induced Stress.  
Chapter Three. Deliberate Decision Making.  
Chapter Four. The Vigilante Shopper.  
Chapter Five. The Tug or War with the Mirror.  
Chapter Six Intimate with Technology.  
Chapter Seven. Demanding Respect.  
Chapter Eight. Craving Comfort.  
Chapter Nine. A Listening Action Plan for Marketers.