Health Marketing in Action
On this page:
- Current Health Campaigns at CDC
- Interactive Health Marketing Websites: eGames
- Federal Examples of Health Marketing and Communication
- Entertainment Education
- More Examples of Health Marketing in Action
Health marketing and communication has been in existence for many years at CDC through public health campaigns, collaborative partnerships and strategic communications. Here are some examples of health marketing in action.
CDC teamed up with members of the African American Community in Portland, Oregon, to find ways to improve cardiovascular health through communication, education and health promotion. Watch how these citizens improved their health using relevant messages and existing community networks, such as beauty parlors, health centers and public schools. Watch the Video. Read more about the REACH program.
Current Health Campaigns at CDC
- Get Smart campaign
- One Test. Two Lives.
- Prevention IS Care
- Brush Up on Healthy Teeth: Simple Steps for Kids Smiles
- Choose Respect
- Choose Your Cover
- VERB Youth Media Campaign
- BAM
- It's A Snap
- National Bone Health campaign
- 5 A Day for Better Health
- Screen for Life Campaign: National Colorectal Cancer Action Campaign
- Learn the Signs/Act Early
- You Are Not Alone Toolkit for Parents of Teens with Epilepsy
- Tool Kit to Prevent Senior Falls
- National Folic Acid Education Campaign
- Fight BAC
- Chronic Fatigue Syndrome Awareness Campaign
Interactive Health Marketing Websites: eGames
Federal Examples of Health Marketing and Communication
- The Administration on Aging (AoA) promotes healthy lifestyles for elders
- The Administration for Children and Families (ACF) provides parents with information and resources for choosing an adequate child care facility
- The Agency for Healthcare Research and Quality (AHRQ) provides guides on good health: for adults ; for children
- The Agency for Toxic Substances and Disease Registry (ATSDR) leads the Hanford Community Health Project
- The Centers for Medicare and Medicaid Services (CMS) provide information for members on preventive services
- The Food and Drug Administration (FDA) provides information for consumers on how to use medicine safely
- The Health Resources and Services Administration’s (HRSA) interactive page promoting the end of adolescent bullying
- The Indian Health Service (HIS) provides health, safety and cultural information for children
- The National Institutes of Health’s (NIH) National Cancer Institute (NCI) provides specific information for coping with cancer for both patients and health professionals
- The United States Agency for International Development (USAID) presents a variety of stories of health promotion and education around the world
- The United States Department of Agriculture’s (USDA) interactive game for using the food pyramid for better nutrition
Television shows, movies, and music not only command the attention of their audiences, but also reinforce existing behavior, demonstrate new behavior, and affect audience emotions. Learn how the CDC partners with Hollywood executives and academic, public health, and advocacy organizations to share information with writers and producers about the nation's pressing health issues. More
More Examples of Health Marketing in Action
- Environmental
Advantage: Marketing the Messages (Environmental Health Perspectives Journal,(National
Institute of Environmental Health Sciences)
- Direct to Consumer Marketing of Genetic Tests (NIH/National Human Genome Research Institute)
*Links to non-government web sites are made here as a convenience and do not indicate endorsement by CDC or any other government agency. The CDC does not vouch for the validity or reliability of information provided by any of these organizations or contact persons.
Page last modified on November 21, 2008