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Spheres of Influence
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Environmental Advantage: Marketing the Messages Tina Adler Abstract
image credits: Clockwise from far left: HBN ; CCHE ; CCHE ; CCHE ; HCWH, Environmental Working Group, Coming Clean A number of environmental health groups are turning to advertising campaigns in national newspapers such as The New York Times, the Washington Post, and USA Today to focus greater attention on specific issues by policy makers and the public. Some industry groups have criticized the tone and content of certain ad campaigns, which often contradict messages disseminated by industry groups. As more environmental health groups turn to advertising to disseminate information, they are learning how to use this medium effectively to help shape public opinion.
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