Health Marketing Examples
"CDC Mission: Improve Health for All"
3 minutes and 52 seconds TV Public Service Announcement
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Read more at Racial and Ethnic Approaches to Community Health (REACH).
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OREGON/REACH v8 final 09.01.05 |
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VIDEO |
AUDIO |
An aerial view of the city of Portland,
Oregon fades |
Corliss McKeever: If you sit in a beauty shop long enough you can get the pulse of what’s going on in the community. The people are coming in and sharing information on a regular basis. |
The shot zooms on two women sitting in salon chairs conversing, while stylists are standing. |
Rosie: |
While Corliss McKeever speaks, the shot focusing on the women in the beauty shop, with their conversations in the background. |
Corliss McKeever: |
The scene zooms to two women seated in salon chairs, conversing while stylists cut their hair. |
Beauty Shop Sound: |
As the women’s conversations
fade, the screen transitions to a portrait shot of Capt. Williams.
This shot fades into a view of young adults walking on |
Capt. Williams: |
The front page of “The Oregonian” newspaper
|
Corliss McKeever: |
McKeever’s face fades and
the shot transitions |
Rosie: I love water aerobics. I do, there’s two. Marcia: Come to my shallow class. I have
a lot of people who don’t swim in my class. I could
sign you up right now. You know that’s part of the
free exercise program. |
With Corliss McKeever’s voice in the background, the shot of the beauty salon continues. The shot zooms in on Marcia, a stylist at the salon, while working on a customer. |
Corliss McKeever: Marcia Jordan, who is a hair stylist, had wanted to be a physical activity instructor for years, but couldn’t afford the training. And we paid for her to become a certified water aerobics instructor. |
The scene cuts to Marcia standing
beside a pool. |
Marcia Jordan: |
The pool shot fades back to a portrait
shot of
The aerobics class fades to a portrait shot of Capt. Williams, and transitions to a young woman who is instructing at the front of a classroom seated full of students. |
Corliss McKeever: We’re not out making super athletes out of these people,
nor are we athletes ourselves. But we’re making small
incremental changes that are making a major impact.
Captain Williams: |
The shot pans the class of students and transitions to a shot of Brianna, the teacher in the classroom, standing outside in front of the school
The shot transitions to two women walking down a crowded street. |
Brianna: Since I’ve been in this program I’ve been sharing this info with my family, especially my mom, she’s been going to kickboxing classes, and our whole diet has been changing in a way. My mom has started cooking different types of dinner, with more vegetables. |
The screen fades to a portrait shot of Corliss McKeever then to various shots of numerous individuals shopping in a busy, outdoor market. |
Corliss McKeever: |
The shot focuses on Brianna and her mother at the same outdoor market. |
Brianna’s Mom: |
As McKeever speaks, the shot shows
Brianna and her mother continuing to shop at the outdoor |
Corliss McKeever: |
At the beauty salon, stylists are standing and three women are seated in salon chairs. |
Rosie: |
The screen fades to a portrait shot of Captain Williams, focusing on his face as he speaks. |
Captain Williams: |
The scene moves to a portrait shot of Brianna and her mother, with the busy outdoor market in the background. |
Brianna: |
Page last modified on June 27, 2006