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Home  > Marketing, Business & Risk Management

Marketing, Business & Risk Management

Locally-grown vegetables are pictured here at the Real Food Store and Deli in Helena, where produce sales have increased by 10 to 20 percent each year. (Bill Brewster photo) No matter what you grow, you’ll need to sell it at a profit if you’re going to stay in business. These resources can guide agricultural business planning and help farmers manage the amount of risk in their enterprises. In addition, some of these resources offer advice on diversifying, developing new markets and adding value to farm products to increase income. Several categories of publications are offered:

NOTE: Some of the following documents are available as Adobe Acrobat PDFs. Download Acrobat Reader.

Organic Marketing and Labeling

NCAT's Organic Crops Workbook – A Guide to Sustainable and Allowed Practices [Summary] [PDF / 433K]
NCAT's Organic Livestock Workbook – A Guide to Sustainable and Allowed Practices [Summary] [PDF / 367K]
Marketing Organic Grains [Summary] [HTML] [PDF / 770K]
Organic Farm Certification & the National Organic Program [Summary] [HTML] [PDF / 190K]
National Organic Program Compliance Checklist for Producers [Summary] [PDF / 409K]
National Organic Program Compliance Checklist for Handlers [Summary] [PDF / 482K]
Organic Field Crops Documentation Forms [Summary] [HTML] [PDF / 241K]
Organic Livestock Documentation Forms [Summary] [HTML] [PDF / 188K]
Organic Orchard, Vineyard, and Berry Crop Documentation Forms [Summary] [HTML] [PDF / 121K]
Organic Certification Process [Summary] [HTML] [PDF / 455K]
Preparing for an Organic Inspection: Steps and Checklists [Summary] [HTML] [PDF / 622K]
Organic Marketing Resources [Summary] [HTML] [PDF / 691K]
Eco-Labeled Foods: Profit or Problems
 
available only by calling 1-800-346-9140

 

Direct Marketing Options

Bringing Local Food to Local Institutions: A Resource Guide for Farm-to-School and Farm-to-Institution Programs [Summary] [HTML] [PDF / 563K]
Community Supported Agriculture [Summary] [HTML] [PDF / 806K]
Direct Marketing [Summary] [HTML] [PDF / 698K]
Entertainment Farming and Agri-Tourism [Summary] [HTML] [PDF / 542K]
Farmers' Markets: Marketing and Business Guide [Summary] [HTML] [PDF / 1.3M]
Selling to Restaurants  [Summary] [HTML] [PDF / 945K]
Nuevos Mercados para Su Cosecha [Resumen] [PDF / 1.0M ]
Local Food Directories [Summary] [HTML]

 

Value-Added and Processing

Adding Value to Farm Products: An Overview [Summary] [HTML] [PDF / 524K]
Organic Standards for Handling (Processing): Highlights of the USDA's National Organic Program Regulations [Summary] [HTML] [PDF / 693K]
Grain Processing: Adding Value to Farm Products [Summary] [HTML] [PDF / 213K]
Oilseed Processing for Small-Scale Producers [Summary] [HTML] [PDF / 621K]
Keys to Success in Value-Added Agriculture [Summary] [HTML] [PDF / 620K]
Food Dehydration Options  [Summary] [HTML] [PDF / 441K]
Soyfoods: Adding Value to Soybeans [Summary] [HTML] [PDF / 1.0M]
Edamame: Vegetable Soybean [Summary] [HTML] [PDF / 439K]
Sorghum Syrup [Summary] [HTML] [PDF / 57K]
Value-added Dairy Options [Summary] [HTML] [PDF / 288K]
Adding Value through Sustainable Agriculture Entrepreneurship: Overview and Resources [Summary] [HTML] [PDF / 504K]

 

Business Planning and Management

Agricultural Business Planning Templates and Resources [Summary] [HTML] [PDF / 274K]
Enterprise Budgets and Production Costs for Organic Production [Summary] [HTML] [PDF / 838K]
Evaluating a Rural Enterprise [Summary] [HTML] [PDF / 300K]
Market Gardening: A Start-up Guide [Summary] [HTML] [PDF / 610K]
Moving Beyond Conventional Cash Cropping  [Summary] [HTML] [PDF / 1.1M]
Positive Practices in Farm Labor Management  [Summary] [HTML] [PDF / 1.3M]

 

Funding

Building Better Rural Places [Summary] [HTML] [PDF / 1.6M]

Funding Opportunities

 

Risk Management

Agricultural Risk Management - English and Spanish Curriculum
Organic Certification for Southern Farmers

Conservation Easements [Summary] [HTML] [PDF / 178K ]

 

Other Marketing Topics

Beef Marketing Alternatives [Summary] [HTML] [PDF / 766K]
The Economics of Grass-based Dairying [Summary] [HTML] [PDF / 232K]
Food Miles: Background and Marketing [Summary] [HTML] [PDF / 570K]
Grazing Contracts for Livestock [Summary] [HTML] [PDF / 801K]
Green Markets for Farm Products  [Summary] [HTML] [PDF / 141K]
Pork: Marketing Alternatives [Summary] [HTML] [PDF / 738K]

 

Cooperatives (USDA-RBS Publications)

Rural Cooperatives Magazine
How to Start a Cooperative (PDF / 135 kb)
Small Fresh Fruit and Vegetable Cooperative Operations (PDF / 2.3 mb)
Understanding Cooperatives: Ag Marketing Cooperatives (PDF / 179 kb)
Cooperative Feasibility Study Guide (PDF / 505 kb)
Cooperative Farm Bargaining and Price Negotiations
Cooperative Marketing Agencies-in-Common (PDF / 2.7 mb)
(A list of additional USDA-RBS Cooperatives Series publications appears online. The publications listed here are also available in print from ATTRA. Contact ATTRA at 800-346-9140 to request copies.)

 

Links to Other Marketing and Business Information

Agricultural Marketing Resource Center (AgMRC)
FoodMAP: Food Marketing and Processing
Reap New Profits: Marketing Strategies for Farmers and Ranchers, SARE
How to Direct Market Your Beef, SARE
The Rodale Institute Organic Price Report
The Rodale Institute Farm Locator
FarmStop.com
Taking the First Step: Farm and Ranch Alternative Enterprise and Agritourism Resource Evaluation Guide (PDF / 1.3 mb), NRCS
Western Profiles of Innovative Agricultural Marketing: Examples from Direct Farm Marketing and Agri-Tourism Enterprises
USDA Fruit and Vegetable Market News
USDA Livestock and Grain Market News
Meat, Poultry and Egg Product Inspection Directory

 

Last Updated September 11, 2008

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