1. Telecommunication Services and Equipment (TES)

Overview

Denmark has a strong international position in the IT and wireless sector and a first class telecom and data infrastructure. Denmark has one of the highest rate of Internet penetration, mobile phone penetration and e-business implementation in Europe, together with one of the highest levels of IT spending per capita in the world. Denmark is an excellent test market for new products/technologies and exporters due to its manageable market size. The general willingness of the population to exploit the newest technologies are also examples of the IT readiness of the entire Danish society.

There are three companies with established GSM mobile networks in Denmark. There are also a number of companies who only offer mobile services through leasing within these networks. Denmark awarded its third generation (3G) universal mobile telecommunications service (UMTS) licenses through an auction in September 2001 to four operators. Currently, the GSM network is the most common in the country but the general packet radio service (GPRS) system, built upon the existing GSM network, is also operative in many areas. In October 2003, the company Hi3G launched the first 3G service (under the name “3”) in Denmark, which uses W-CDMA. Sweden’s Ericsson supplies 3’s network, radio equipment, services and transmission. While 3 initially offered Motorola’s A920 handset as the only option, the handset market has expanded to many other brands, as the number of subscriptions has grown bigger. In the beginning of 2005, “3” had more than 50,000 customers in Denmark. By the end of 2005 TDC launched it’s 3G services and Finnish-Swedish TeliaSonera is expected to launch their services in the near future, and is until then promoting EDGE services to their consumers. Sonofon acquired the last license and is expected to launch 3G services during 2006. 14,000 new broadcasting masts have to be raised to cover Denmark entirely.

On the broadband market, the current status is that 98 percent of the Danish population is able to get a fast internet connection. In large parts of the country, several alternative access services are available in the form of ADSL, cable modems and FWA. In areas where only ADSL connections can be established, the consumers are able to choose among several different providers. By mid-2005, well over 800,000 fast internet connections had been established in Denmark in the form of ADSL and cable modem subscriptions and through access via local networks in housing associations and student hostels. This corresponds to 16 high-speed connections per 100 inhabitants, compared with about 6 connections per 100 inhabitants by mid-2002.

Best Products/Services

U.S. products and services are generally looked upon as market leaders, and the new-to-market services, which emerge in the USA, are also the services that have good potential in the Danish market. Normal market mechanisms prevail. New-to-market companies will face fierce competition from those already established here, many of which are American. Also, the number of local companies willing to invest in new accounts is very small. Consequently, new-to-market companies should be prepared to establish their own sales offices in the region, or, as some have already done, establish a market presence through joint-ventures, buy-outs, or strategic alliances.

Opportunities

There are good opportunities for U.S. companies in the growing broadband market since more and more of the 275 Danish municipalities are investing in their own fiber-optic networks, which is rapidly increasing the country’s broadband capacity. Denmark also adopted wireless technologies as a supplement to the traditional broadband solutions.

In the coming years, there will also be opportunities for U.S. telecom service operators and content providers for the 3G mobile net. The licenses have a 15-year duration and the winning bidders have obligated themselves to cover 30 percent of the population by the end of 2004 and 80 percent by the end of 2008. These terms are regarded as very reasonable since most Danes are living close to the larger cities.

Resources

The National IT and Telecom Agency is part of the Ministry for Science, Technology and Innovation (www.itst.dk).

More information, please contact Bjarke Frederiksen, Senior Commercial Specialist.

2. Computer Software and Information Technologies (CSF)

Overview

Denmark is a highly computerized society with a large and steady demand for state-of-the art software and IT products. The total market is around USD35 billion in, and the market is estimated to increase slowly in the coming years. Local software producers are quite successful, but are often lacking the resources necessary for continued growth on their own. They are, therefore, increasingly entering into strategic alliances with foreign system vendors, most often from the United States. A recent example is the Danish-based software manufacturer Navision, which in May 2002 was purchased by Microsoft for almost USD1.75 billion. Thus, neither local production nor third-country suppliers appear likely to threaten the dominant position that U.S.-brand software has in this market. Both the import and export of IT products have only increased slightly over the last year, but over a five-year period, there has been a steep increase. More IT products have continually been imported than exported. Imports of IT products rose from USD 4.5 billion in 1996 to USD 8.4 billion in 2004, corresponding to an increase of more than 80 percent. Exports rose from USD3.0 billion in 1996 to USD 6.6 billion in 2004. New-to-market companies will face serious competition from long-established U.S. companies. In a market with few independent importing agents and distributors, new-to-market companies should be prepared to establish a wholly-owned subsidiary or sales office in-country.

Best Prospects/Services

The Danish ICT sector is structured towards a service market rather than a production market. A new market analysis of the IT sector by the Danish IT Trade Association predicts even better times ahead with increased orders, growing production and new jobs as a final proof that the industry is coming out of its slump.

Opportunities

Outsourcing of IT functions and software development in the public and private sector is a big growth area. The Danish market for IT outsourcing was DKK 8.4 billion in 2005. .According to a recent survey, more than 50 percent of the existing IT outsourcing agreements in the public and private sector are due for renegotiation during the coming years. The contracts are expected to be worth DKK 3 billion (USD 500 million), although the majority is expected to keep their existing suppliers.

Resources

The Danish IT Association - www.itb.dk

More information, please contact Bjarke Frederiksen, Senior Commercial Specialist.

3. Drugs and Pharmaceuticals

Overview

Approximately 90 percent of Danish pharmaceutical production is exported. Europe (50 percent) and North America (17 percent) are the main export markets. There is a surplus in the balance of trade for pharmaceuticals of approximately USD3.5 billion, with Denmark exporting USD785 million more than it imports to the U.S. alone. There has been a marked increase (approximately 60 percent of imports from the U.S.).

Best Prospects/Services

According to statistics from the Danish Medicines Agency, drugs for the treatment of heart disease are the top selling drugs in Danish pharmacies/hospitals. The top 25 selling active substances can be clustered as follows: drugs for the treatment of heart disease (3 out of the top 25), epilepsy (1), arthritis (2), schizophrenia (1), diabetes (1), asthma (1), high cholesterol (3), ulcers (4), depression (4), migraines (1), general pain-killers (3), and urinary problems (1).

Opportunities

As of January 1, 2007, there will be a major overhaul of Denmark's administrative structure. The fourteen counties will decrease in number to five. These five counties (Copenhagen, Zealand, Southern Denmark, Mid Jutland and Northern Jutland) will have central responsibility for operation and maintenance of the hospital system. The 273 municipal authorities will be reduced in number to 98, and the municipalities will have responsibility for any rehabilitation that does not take place during hospitalization. Before the reform, the fourteen counties shared this responsibility.

Resources

More information can be obtained via the Danish Pharmaceutical Industry Association (www.lif.dk ) or the Danish Medicines Agency (www.dkma.dk ).

More information, please contact Bjarke Frederiksen, Senior Commercial Specialist.

4. Medical Equipment (including hearing aids)

Overview

The market for medical equipment remains a lucrative one for the Danish economy. Almost 12,000 people are actively employed in the sector and the (approximately) 500 Danish manufacturers within the sector invest more than $166 million annually (or almost 7% of the total turnover falls within r+d).

Exports of medical equipment rose 7% in 2003 to almost $2.1 billion. Imports were up 3% to $950 million, resulting in a trade surplus of $1.1 billion. The EU remains Denmark’s largest trading partner for medical equipment with more than half of all imports and exports coming from other EU countries. The U.S. is facing an uphill task competing with its European partners in this sector. Imports to Denmark have fallen 19% to $137 million and exports from Denmark to the U.S. have fallen 11% to $280 million.

Best Prospects/Services

There has been a nationwide shift to EPJs (electronic patient journals) and an increased interest in the field generally known as telehealth. Equipment that can facility the exchange of information within a healthcare institution (and that has been tried and tested in the U.S.) can be considered a best prospect.

As with the pharmaceutical sector, best prospects within the medical devices sector are difficult to gauge within the short term, due to current negotiations on the future infrastructure of the Danish system. Fewer counties may result in fewer hospitals or the emergence of fewer but larger hospitals. Whatever the final decision, there is little doubt that healthcare (both in terms of patient care and procurement) will be radically affected by the proposed reorganization of Denmark’s social system.

Opportunities

Denmark has a public healthcare system funded primarily via direct taxation of income. As costs have risen and budgets have become tighter, there has been a noticeable shift towards private healthcare insurance and treatments and private healthcare facilities. Current government policy supports the patients right to obtain treatment at within a three-month time-frame (by offering patients the right to choose which hospital they are treated at or to receive private treatment should the waiting list be too long). This “relaxation” of patient treatment will, in the long term, give rise to further opportunities to sell medical devices to private healthcare practices.

Resources

www.medicoindustrien.dk is the web-site for the organization that represents the companies which develop, manufacture sell or otherwise take an interest in CE marked medical devices. The organization has a ser-friendly English website and is an excellent resource for more information about the industry. The organization represents some 80+ members.

More information, please contact Bjarke Frederiksen, Senior Commercial Specialist.

5. Financial Services

Overview

Denmark has an advanced, complex and generally sound financial system that complies with international codes and practices. The balance sheet total of the Danish financial sector represents nearly four times the nation’s GDP. Despite the economic slump in 2003, Danish banks came through the year performing quite well. The banks’ aggregate balance sheet total rose to DKK 2,322 billion (USD 2.90 billion), while the sector’s pre-tax profit rose from approximately DKK 21 billion in 2002 to almost DKK 28 billion in 2003.There were 198 banks in Denmark in 2003, slightly fewer than in 2002. Continuing the trend that has characterized the sector for more than 25 years, the number of branches declined to 2,014 in 2003 from 2,067 in 2002. In 2003, there were 41,251 employees in the sector, which was 1,383 fewer than in 2002.

Total assets in the commercial and savings-bank sector amounted to DKK 23.2 billion (USD 2.90 billion) in 2003. The Danish banking sector comprised 198 banks, operating 2,014 branches (excluding branches of foreign banks) in 2003. Commercial and savings banks accounted for 37% of the overall financial sector balance, with mortgage credit institutions representing 31%, and insurance companies and pension funds accounting for 28%. The remaining 4% is made up of stockbrokers and investment trusts.

Internationally, the most prominent sector in Danish financial services is the Danish bond market, which is rated the seventh largest globally and the fourth largest in Europe. The volume and liquidity of the bond market has attracted a growing volume of new issues from other countries, and made Copenhagen an important center of bond trading. At the end of 2002, 2,289 bonds with a total market value of DKK 2,410 billion (USD 420 billion) were listed on the Copenhagen Stock Exchange (CSE). Denmark’s bond market had been affected by a number of regulatory changes: the Danish Financial Supervisory Authority (FSA) introduced a change in the assessment of liabilities on an optional basis in 2002 and across the board in 2003, which has decreased the risk from a regulatory perspective of long-bonds and increased those of short-bonds. New resiliency tests have also been introduced to ensure that funds maintain a margin above minimum solvency levels. These changes have had an impact on Danish life assurance and pension funds, which now have greater incentives to increase the duration of their assets.

The card payment market in Denmark has grown strongly over the past two decades. The use of card payment was facilitated in Denmark in the mid-1980s with the advent of a national debit card, accepted by all banks and all traders, the Dankort. However, the ubiquity of the Dankort debit card has to some extent limited the use of credit cards. There is therefore considerable potential for expansion in the use of credit card payments during the forecast period, mostly through the displacement of debit payments via the Dankort, which remains the preferred means of payment even though a transaction surcharge of DKK 0.50 (about 9 cents) has been added. This widely unpopular fee might be changed due to political and public pressure.

Resources

Denmark’s National Bank – www.nationalbanken.dk
Danish Bankers Association: www.finansraadet.dk
Danish Financial Supervisory Authority: www.ftnet.dk
Dankort: www.dankort.com
Danish Clearance House - www.pbs.dk
Danske Bank: www.danskebank.com
Nordea: www.nordea.com
Copenhagen Stock Exchange: www.xcse.dk/uk/

More information, please contact Bjarke Frederiksen, Senior Commercial Specialist.

6. Electrical Power Systems & Services (ELP)

Overview

Danish power plants serve a stable, national consumption of around 35,000 GWh, plus a more fluctuating export demand of 10-20,000 GWh. Present electrical power is primarily generated in coal-fired plants, but the country is moving quickly towards co-generation, fueled on natural gas and biomass. Wind power is expected to cover 20 percent of total consumption by 2007. The Danish power plants producing for national consumption are modern and fuel-efficient, while plants held in reserve for peak production and export are less so. There is a substantial over-capacity in Denmark. The sector is currently undergoing a liberalization process, and to meet the challenges of an open market, only the latest in technology and fuel efficient equipment is purchased. About 60 percent of total investments will be in production facilities with the remaining 40 percent in distribution. Local production of equipment plays an important role in this sector, although the majority is imported. Market access is helped by the EU Utilities Directive, stipulating that supply and service contracts with a value of more than Euro 400,000 (USD 350,000) must be advertised in the Official Journal of the EU. U.S. companies may participate in the international bidding for power plant equipment.

Electricity trading companies and the supply companies are the retailers in the electricity market. The electricity trading companies often perform other tasks in relation to sale of electricity such as responsibility for balance, and portfolio administration for the obligation-to supply companies. The electricity trading companies purchase electrical energy on the electricity exchange, directly from the generators or through a broker.

About 25 electricity-trading companies were present in the Danish electricity market in 2004. The majority of industrial customers subject to metering on an hourly basis purchases electricity via an electricity trading company. The obligation-to-supply companies are under public control with regard to tariffs and profits. From January 2000, these activities have become separated from network companies having responsibility to supply customers within a certain area of supply that have not contracted with an electricity trading company. In 2004, there were about 40 obligation-to-supply companies. Nearly all consumers without metering on an hourly basis, i.e. households and small sized business are customers at the local obligation to supply company. Electricity brokers help consumers to buy electricity in the free market at the most favorable conditions. Some brokers are operating between generators and obligation-to-supply companies while other brokers are operating between end-consumers and suppliers.

The liberalization of the electrical power market is not only changing the structure of the industry, it has created completely new elements, including a market for services. Opportunities in services range from power trading to supplying technical expertise to meet the “saving-by-outsourcing” programs introduced by other industries.

Resources

The Association of Danish Energy Companies is an industry association and umbrella organization for associations and groups of energy companies in Denmark www.danskenergi.dk

The Danish Energy Authority – www.ens.dk

More information, please contact Bjarke Frederiksen, Senior Commercial Specialist.

7. Oil and Gas Field Machinery (OGM)

Overview

Oil production set a new record in Denmark in 2004. The production of oil from the 19 fields in Danish territory totaled 22.6 million m3 (cubic meters equal to 142 million stock tank barrels), surpassing the previous production record from 2002 by 5 percent. The large production figure and high oil price level mean that the state is expected to receive a record-high amount in taxes and fees.

Gas sales also reached an unprecedented level in 2004. The aggregate value of Danish oil and gas production in 2004 has been preliminarily estimated at DKK 39 billion (USD 6.5 billion), which is a very high production value, historically speaking.

Due to the large production volume and high oil prices, the Danish state anticipates record-high taxes and fees in excess of DKK 18 billion (USD 2.75 billion) from the activities in the North Sea, almost double the amount received in 2003. In 2004, the Danish sector of the North Sea had 19 producing fields with numerous platforms, wells and pipelines, a total of 250 wells contributing to production.

According to the Danish Energy Agency’s new assessment, oil reserves were estimated at 268 million m3 and gas reserves at 132 billion Nm3 (normal cubic meters) as of January 1, 2005. This corresponds to a decline in oil and gas reserves of about 3 percent compared to the assessment made in January 2004. The decline is attributable to production exceeding the growth in reserves in 2004.

The exploration for hydrocarbons in the Danish sector of the North Sea commenced almost 40 years ago, in 1966. However, new exploration and production data shows attractive possibilities for future exploration.

In May 2005, the 6th Licensing Round was opened for areas in the Central Graben and adjoining areas. Based on the assessed hydrocarbon potential in the Danish part of the Central Graben and the Siri Fairway in 2003, it is estimated that Danish territory still holds major hydrocarbon potential. Combined with the very high oil price level, this assessment is expected to sustain oil companies’ interest in the Danish area.

Over the last five years, Danish oil production has grown by more than 65 percent. This remarkable growth means that the total volume of oil produced in the last six years equals the combined output from the first 25 years of oil production in Denmark. The vast majority of the oil produced came from the following six fields: Dan, Gorm, Halfdan, Siri, Skjold and South Arne. Collectively, these fields accounted for 86 percent of Danish oil production. The oil produced in the 15 fields operated by Mærsk Olie og Gas A/S is conveyed through a pipeline to receiving facilities in Fredericia. The oil from the South Arne and Siri Fields, operated by Amerada Hess ApS and DONG A/S, respectively, is loaded into tankers at the fields.

The production of oil and natural gas from the North Sea is pivotal for Danish society and it secures substantial income for the state. The production of oil and gas also positively impacts the Danish balance of payments.

The United States is a recognized industry leader of equipment for this industry. Local Danish production is insignificant. Generally, heavy structures are supplied locally or from nearby third countries. Less freight-sensitive equipment with substantial technology content offer excellent opportunities for U.S. vendors. Major third-country suppliers are the U.K. and Germany.

Resources

The Danish Energy Authority - www.ens.dk

More information, please contact Bjarke Frederiksen, Senior Commercial Specialist.

8. Travel and Tourism Services (TRA)

Overview

According to the Danish Travel and Tourism industry the United States will top the charts as this year’s most visited destination. Some would even call it an explosion in sales. Approximately 200,000 travelers are expected to travel to the United States in 2006. The tour operators have already experienced an average increase of 40 percent from 2004. This increase is primarily due to the fact that Danes are spending more money when they travel, purchasing package deals that include transportation, hotel accommodation, car rental, entry at amusement/wildlife parks, etc.

Leisure travel

Both arranged and flexible road trips are increasingly popular. An increasingly large number of Danes want an individually tailored, back to basics, “different kind of vacation“. They want to learn new things, to have an “experience," an adventure, something removed from the humdrum everyday life. Sailing, scuba diving, rafting, hiking, ranching and golf are all activities in vogue. This trend will most likely grow over time.

City breaks are still increasingly popular as airfares to the U.S. are cheap. The most popular destinations are New York City, San Francisco, Washington D.C., Boston, Seattle, Chicago and Los Angeles. Other popular destinations are Florida, Las Vegas, San Diego and America’s National Parks.

General trends

Danish law entitles all employees to at least five weeks of vacation a year, which is normally spent over a three-week summer holiday, one week at Christmas and one week split in small portions over the year. This makes them ready consumers of travel services.

Denmark is a recognized world leader in taking advantage of the internet, both connecting citizens securely over broadband and wireless networks as well as using it’s near ubiquitous hook-ups for internet banking and government services. This also reflects on the Travel & Tourism sector. Danish travelers feel comfortable using the internet as an important tool in researching their vacation destination. One third of the Danish tourists use the internet to research travel. It is predicted that e-commerce in the Travel & Tourism-sector will double over the next years.

However, individual travelers still predominantly use travel agencies for purchasing leisure package tours via wholesalers, as well as corporate travel agencies for business travel. Denmark is largely controlled by 3-5 major tour operators and wholesalers that have the purchasing power to mass purchase (and thus control the mass market) airline seats, hotels, rental cars and other services.

Best Prospects

Active vacations and fly/drive are among the best prospects in the future. Secondly, the 45+ age bracket is becoming a very important target group for Travel & Tourism Services. This segment is increasing in size. Especially because house prices have increased dramatically, this age bracket now finds itself with wealth gained form buying cheaply and seeing property values soar. This age bracket has never had so much time and money for travel on their hands! Recent analyses have shown that the “gray gold” would rather spend their excess wealth on travel than leaving it behind for their heirs. Golf and fly/drive vacations are increasingly popular among this age bracket.

Resources

SeeAmerica is actively promoting tourism to the United States. They are a subcommittee to the American Chamber of Commerce - http://www.amcham.dk/seeAmerica

More information, please contact Maria Norsk, Commercial Assistant.

9. Franchising (FRA)

Overview

After a slow start at the beginning of the 1980s and gradual progress in the 1990s, franchising in Denmark is now considered an innovative and successful way of doing business. The number of active franchise systems has increased by more than 400 percent since 1992 and now amounts to 128, while the number of franchising units increased from 986 to 5,419 during the same period. Industry contacts forecast that the number of systems will increase slightly in 2003 to about 5,800 units. The majority of franchise-operated businesses are of Danish and European origin. Among non-European countries, American franchise companies dominate the market. The franchising industry in Denmark is expected to grow by at least 10-15 percent over the next two years. It currently employs 22,316 persons. There is no specific franchising legislation in Denmark, and franchising is consequently subject to the legal framework governing all business enterprises.

Resources

The Danish Franchise Association is a member of the International Franchise Association - www.dk-franchise.dk

More information, please contact Sabina Kroigaard, Commercial Specialist.

10. General Consumer Goods (GCG)

Overview

Total retail turnover rose between 1998 and 2004. However, the rise was unevenly distributed, with electronics and domestic appliances growing much faster than food and clothing. Low inflation, low interest rates and low unemployment rates have boosted households’ disposable income. Interest rates remain very low despite a slight increase in 2005. Consumer confidence levels reached a ten-year high by the end of 2005. Spending has been boosted further by income tax cuts from June 2004. Retail sales are forecast to grow by 3.5 percent in 2006.

Most consumer goods will follow the general trend for the overall retail market. However, as might be expected from a mature market such as Denmark, growth will be below average for items such as television sets and standard washing machines, where the market is mainly for replacement sales. Sales of videocassette recorders (VCRs) will fall even further, as home VCRs gradually are replaced by DVD players. Danish consumers are generally affluent, as well as highly trend-conscious, and there is high potential in the top-end of some markets, both for replacement products (laptop comuter sales rival those of standard PCs) and for home entertainment (DVD players, digital recorders, flat screen TVs and other sophisticated digital equipment).

The market for leisure activities will expand rapidly. Another feature of the Danish consumer market is that Danes benefit from relatively short working hours (the average working week is 37 hours). Therefore, leisure activities, from entertainment and sports to personal grooming, are expected to be areas of strong positive growth. Denmark is renowned for the quality and the inventive design of its furniture. Relative to the size of the population, Denmark has the largest furniture production and export sector in the world. However, there are also sizeable opportunities for importers, since more than 50 percent of furniture sold to households is imported. Sales of furniture are expected to increase markedly in the coming years.

More information, please contact Maria Norsk, Commercial Assistant.

Agricultural Sectors

B. Best Prospects for Agricultural Products

1. Organic Products
Although most organic products produced and sold in Denmark are dairy products and vegetables, the demand for all kinds of organic products is increasing, rapidly. They include beverages (including tea, coffee, wine, beer), meat, condiments (including honey and jam), fruit & vegetables, juices, baby food, raisins, rice, nuts, and all prepared foods. Imports from U.S. amount to only $210,000 while imports from South America are at $8 million.

Data: (Million US$) 2002, 2003, 2004(P)
Total Market Size 333, 342, 355
Total Local Production 320, 335, 350
Total Exports 30, 39, 45
Total Imports 43, 46, 50
Total Imports from USA 0, 0, 0
The above statistics are unofficial estimates.

2. Non-conifer Wood, Sawn
Most of Denmark’s wood trade is with neighboring countries such as Norway, Sweden and Germany. For soft wood logs and lumber, the U.S. market position is especially strong and could be expanded also hardwood for furniture and floor manufacturing.

Data: (1,000 tons)2002, 2003, 2004(P)
Total Market Size 97, 103, 106
Total Local Production 20, 20, 20
Total Exports 25, 21, 20
Total Imports 102, 104, 106
Total Imports from U.S.A. 12, 10, 13
The above statistics are unofficial estimates.

3. Edible Nuts
The total market is fast growing and U.S. products are competitive and thus have good potential to expand in the market. New on the market are pecan nuts, with a fast growing potential.

Data: (1,000 tons) 2002, 2003, 2004(P)
Total Market Size 624, 877, 910
Total Local Production 0, 0, 0
Total Exports 58, 76, 90
Total Imports 682, 947, 1000
Total Imports from U.S.A 58, 76, 100
The above statistics are unofficial estimates.

4. Wines
In a steadily expanding market, the U.S. market share has increased considerably for wine in comparison to a decade ago. U.S. wine is now well-recognized, and the market share is expected to continue to grow, potentially up to 7-8% in a few years. Smaller importers are constantly looking for suppliers of small quantities and larger importers are constantly looking for exporters who can supply amounts of about 250,000 liters/year. Currently, many “up-market” smaller producers are selling their wines in Denmark along with the larger producers; each has found a market here.

Data: (million liters) 2002, 2003, 2004(P)

Total Market Size 204, 203, 204
Total Local Production 0, 0, 0
Total Exports 0, 0, 0
Total Imports 204, 203, 204
Total Imports from U.S.A. 3, 5, 8
The above statistics are unofficial estimates.

5. Innovative Sauces and Condiments
Specialty stores, and specialty sections in supermarkets are growing with innovative sauces and condiments in increasing demand.

Data: (1,000 tons) 2002, 2003, 2004(P)
Total Market Size 53, 54, 57
Total Local Production 50, 52, 54
Total Exports 14, 16, 16
Total Imports 17, 18, 19
Total Imports from U.S.A. 1, 1, 2
The above statistics are unofficial estimates.

6. Cod
With steadily and fast decreasing catching quotas for Denmark and the rest or EU for cod, demand for imports into Denmark for cod and other groundfish for exports to all EU unsaturated markets is drastically increasing.

Data: (1,000 tons)2002, 2003, 2004(P)
Total Market Size 60, 47, 50
Total Local Production 37, 30, 27
Total Exports 19, 15, 13
Total Imports 42, 32, 36
Total Imports from U.S.A. 5, 6, 7
The above statistics are unofficial estimates.