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Thinking Globally - Working Locally: A Conference on Food Safety Education.

Concurrent Breakout Sessions

Thursday, September 19

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Time Session Titles (Click on Title to Read Description)
10:30 am - noon The Evaluation Matrix: When & Where & Who & How? Food Service: Creative Approaches to Making Food Safety Happen Out of the Box: Using Technology to Educate Successful Grant Writing: From Idea to Reality Meeting the Food Safety Needs of Ethnic Communities
Luncheon
1:30 - 3:00 pm "Selling" Food Safety Behaviors: A Social Marketing Perspective Food Service: Creative Approaches to Making Food Safety Happen Out of the Box: Using Technology to Educate Consumer Food Safety Messages and Assessment Tools: Focus on Research Methods Strategies for Reaching At-Risk Populations Making the Grade in School Food Safety
Break - Visit Exhibits and Poster Sessions
3:30 -5:00 pm "Selling" Food Safety Behaviors: A Social Marketing Perspective The Power of Partnering: Locally and Globally Ins, Outs, Ups & Downs -- An All-Around Approach to Successful Food Safety Programs for Children Consumer Food Safety Messages and Assessment Tools: Focus on Research Methods Strategies for Reaching At-Risk Populations

The Evaluation Matrix: When & Where & Who & How?

In this age of accountability, sponsors and funders of projects and programs demand proof of value and evidence of outcomes. Yet we often feel overwhelmed when faced with the complex task of planning and conducting an evaluation that produces defensible, reliable, and valid information. In this “minds-on” interactive session, participants will learn to focus and plan a successful evaluation.

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Food Service: Creative Approaches to Making Food Safety Happen

From the “Back of the Store” to the Magic Kingdom to the Muraki Restaurant in Tokyo, Japan, food safety doesn’t just happen on its own. Come learn about some very innovative food safety education training programs that are making a difference and making food safety happen in food service -- locally and globally.

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Out of the Box: Using Technology to Educate

This hands-on, grassroots session will focus on current trends and solutions for using technology in your local education efforts including presentations, e-mail, web, and more. A selection of approaches in various cost categories will be explored, so wear your Creative Thinking Cap!

  • Kelly Woods Lynch, JMH Education Marketing, Inc.
  • Karen Lamar Smith, JMH Education Marketing, Inc.

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Successful Grant Writing: From Idea to Reality

Have you ever wondered why some grant applications are more successful than others? What makes them successful? What do your colleagues know that you don't? Hear tips and suggestions for turning your ideas for food safety education into to a funding reality.

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Meeting the Food Safety Needs of Ethnic Communities

Effective food safety education in the ethnic community presents some unique communication and cultural challenges. Examples of successful partnerships in Arab, Asian, and Hispanic communities will be highlighted along with insights and strategies used to market food safety to members of these communities.

  • Evelyn DeNike, FDA, Moderator
  • Teaching Arab Homemakers to Keep Food Safe
    Gayle Coleman, MS, RD Michigan State University
  • Training at Jack in the Box: Food Safety Messages for a Multi-Linguistic Workforce
    Lisa Wright, MA, Jack in the Box Inc.
  • Winning Cooperation in the Asian and Pacific Islander Community
    Laurel Eu, FDA
  • The Abuela Project; A Community-Based Food Safety Intervention in the Hispanic Community
    Val Hillers, PhD, Washington State University

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"Selling" Food Safety Behaviors – A Social Marketing Perspective

What makes people “buy into” change? Social marketing applies the same concepts traditional marketers use to sell soft drinks or soap. But social marketing “sells” public health. Learn the basics and hear about innovative approaches to changing behavior.

  • Susan Conley, USDA/FSIS, Moderator
  • Social Marketing Overview
    Carol Bryant, PhD, University of Southern Florida, Best Start
  • Social Marketing for Food Safety, FSIS's Thermy™ Project
    Susan Conley, USDA/FSIS
  • Social Marketing and Food Safety in the United Kingdom
    Christopher Griffith, PhD, University of Wales Institute, Cardiff, United Kingdom

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Consumer Food Safety Messages and Assessment Tools: Focus on Research Methods

Want to have more confidence in the research-base behind your food safety messages and assessment tools? Hear about the methods researchers and marketing agents have used to ensure they're delivering the right messages and their assessment tools are valid and reliable.

  • Val Hillers, PhD, RD, Washington State University, Moderator
  • Assessing the Reliability and Validity of Food Safety Knowledge and Attitude Questionnaires
    Val Hillers, PhD, RD, Washington State University
  • Assessing a Food Safety Behavior Questionnaire for Criterion Validity
    Patricia Kendall, PhD, RD, Colorado State University
  • Assessing Consumer Food Handling Behavior in Home Settings
    Kelee Hansen, MBA, RD, Safe Food Institute
  • Developing and Conducting National Food Safety Surveys
    Amy Lando, FDA

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Strategies for Reaching At-Risk Populations

Susceptibility to infection in general, and specifically foodborne illnesses, is greater when the immune system is underdeveloped, as in infants and children, or compromised by age, disease, or medical therapy. Pregnancy also represents an immune compromised state that is reversed in healthy individuals postpartum. This session focuses on the educational needs and strategies for reaching members of these high-risk groups.

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Making the Grade in School Food Safety

Learn how to get an A+ and become a Food-Safe School through model programs developed to involve the entire school and local community. Find out about new training tools and resources for school administrators, teachers, food service staff, families, and students.

  • Gaye Lynn MacDonald, American School Food Service Association, Moderator
  • Partnering for Food Safe Schools -- An Action Guide
    David DeLozier, MPH, Centers for Disease Control and Prevention
  • Rhode Island School Food Safety Project
    Elizabeth Budgen, MS, Kids First
  • An Overview of Food Safety Education in the Child Nutrition Programs
    Lori French, Food and Nutrition Service, USDA
  • The Pan American Health Organization Food Safety Education Project
    Maria José Ravalli, Pan American Health Organization-World Health Organization

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The Power of Partnering: Locally and Globally

Partnering to promote food safety has many obvious benefits, such as maximizing limited resources, promoting consistent messages, and enhancing networks to reach multiple audiences. Thus, actively involving all interested stakeholders in the promotion of food safety is probably one of the best ways to accomplish the goal of reducing the incidence of foodborne illness. During this session, examples of effective partnerships, ranging from local efforts to multi-country collaborations, will be described and their impacts shared.

  • Angela Fraser, PhD, North Carolina State University, Moderator
  • Local -- Communicating Science, Building Educational Partnerships
    Janine Sinno, PhD, Ingham County Health Department, Lansing, Michigan
    Lisa Treiber, Michigan State University
  • State -- Reaching Multilingual Audiences, At-Risk Populations, and Children
    Nilda Villegas, FDA, San Juan, Puerto Rico
  • Regional -- Global Food Safety Education Campaign -- Southeast
    JoAnn Pittman, FDA, Atlanta, Georgia
  • National -- Partnership for Food Safety Education
    Richard L. Lobb, National Chicken Council
  • International -- Getting the Word Out
    Curt Hammond, The Canadian Partnership for Consumer Food Safety Education, Ottawa, Ontario, Canada

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Ins, Outs, Ups & Downs -- An All-Around Approach to Successful Food Safety Programs for Children

Want to reach children with food safety education, but don't know how to get started? This session features brief presentations of successful programs for children and the ins and outs of program design. Leave the session with ideas about getting started, gaining support, designing materials, and measuring success.

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For Further Information Contact:
Graduate School, USDA
Phone: (202) 314-3459
E-mail: fsis.outreach@usda.gov

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Updated September 13, 2002