Administrator Nicole Nason Launches Click It or Ticket Campaign
Despite a decade of gains in daytime seat belt use, NHTSA data shows that nighttime belt use continues to be much lower, particularly among young drivers. New data released today shows 4,842 teen passenger vehicle occupants died in traffic crashes during 2006.

• At night, 68 percent of those killed weren’t wearing their seat belts.
• During the day, 57 percent of those killed weren’t wearing their seat belts.

• Press Release
• Report: "Characteristics of Unrestrained Fatalities in Traffic Crashes"
• Report: "Seat Belt Use in 2007 - Use Rates in the States and Territories"
• Report: "May 2006 Click It or Ticket Seat Belt Mobilization Evaluation: Final Report"

America's Seat Belt Campaign
Click It or Ticket (CIOT) is the most successful seat belt enforcement campaign ever, helping create the highest national seat belt usage rate of 82 percent. Coast to coast, day or night, the message is simple - Click It or Ticket.

CIOT National Mobilization
The cornerstone of NHTSA's seat belt communications program is the national Click It or Ticket May Mobilization. The primary audience continues to be men ages 18 to 34, which research shows are less likely to wear seat belts.

Day and Night, Cops are Cracking Down
Every year during this holiday period, law enforcement agencies join forces day and night, from coast-to-coast, for an enforcement blitz that delivers on our message “Click It or Ticket". The mobilization is supported by national and local paid advertising and earned media campaigns aimed at raising awareness before the blitz that ... Day or Night - Buckle Up or Pay Up.

National Communications Strategy
For more information about the CIOT Campaign and national occupant protection communications plan, please see below:

• 2008 CIOT Mobilization Timeline
• 2008 & 2009 CIOT Mobilization and Crackdown Dates