The intent of this CIOT promotional planner is to provide you with marketing materials, earned media tools, and marketing ideas that you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities, and organizations all across the country on this promotional program.

This planner includes messaging and templates that you may choose from to support your occupant protection initiatives surrounding the "Click It or Ticket" mobilization. The marketing materials and earned media tools available to you can be used in several capacities and all carry the "Click It or Ticket" theme to reinforce our message.