Earned Media Material
Media Materials - TV and Radio Spots
Radio Announcements
(30 seconds each)
24/7 Creative Material
Banner Ads
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For use on State Web sites, to accompany the State media buy for the "Click It or Ticket" program and for use and distribution to State partners, these banner ads (in four sizes) communicate to the viewer that law enforcement will be working day and night.
160 pixels wide x 600 pixels tall: Preview Download 300 pixels wide x 250 pixels tall: Preview Download 468 pixels wide x 60 pixels tall: Preview Download 728 pixels wide x 90 pixels tall: Preview Download |
TV Billboard
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To accompany the State media buy for the "Click It or Ticket" program, this static TV billboard can be distributed to TV stations and used in value-added opportunities.
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Posters
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This poster/print advertisement shows a wall clock wearing a seat belt and the headline, which reads "It's always the right time," reminds readers to always wear their seat belts. The secondary header, "Buckle up day and night or the cops will find you," again reinforces the 24/7 message to always wear seat belts and tells readers that enforcement efforts are being stepped up.
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This poster/print advertisement depicts a full moon wearing a seat belt and the headline, which reads "Tuck yourself in every night," reminds readers to especially wear their seat belts at night. The secondary header, "Buckle up day and night or the cops will find you," reinforces the 24/7 message to always wear seat belts and tells readers that enforcement efforts are being stepped up.
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This poster/print advertisement uses a dual image of a coffee cup and fountain drink, alluding to the passage of time from morning to night. The headline, which reads "From First Sip to Last Slurp," coupled with the day and night logo reminds readers to "Click It or Ticket" around the clock.
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This poster/print advertisement also uses a dual image, this time of a high heel shoe and a slipper, to demonstrate the passage of time from morning to night. The headline, which reads "From Morning Commute to Late Night Dash," coupled with the day and night logo, reminds readers to "Click It or Ticket" around the clock. The addition of the tagline "Buckle up day and night or the cops will find you," reinforces to readers that enforcement efforts are being stepped up.
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This poster/print advertisement is a straight forward approach featuring a state trooper writing a ticket. The headline, which reads "This is Not a Warning," tells readers that law enforcement will not be forgiving when it comes to dealing with those not wearing their seat belts. The tagline "No whining. No excuses. If you don't buckle up you will get a ticket," serves to reinforce that those caught will face a ticket, no exceptions.
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This poster/print advertisement is a straight forward approach featuring a state trooper asking the question, “Guess What I’m Writing?” The headline, tells readers that law enforcement will be writing tickets to those not wearing their seat belts. The tagline serves to reinforce the message that those caught will face a ticket, no exceptions.
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This poster/print advertisement is a straight forward approach featuring a state trooper asking the question, “Do I Look Like I’m Kidding?” The headline tells readers that law enforcement is taking seat belt laws seriously and will be issuing tickets to those not wearing their seat belts.
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This poster/print advertisement is a straight forward approach featuring a state trooper. The headline, which reads "You Forgot? How Original,” serves to inform readers that law enforcement will not be forgiving when it comes to dealing with those not wearing their seat belts and that no excuses will be accepted. The tagline "No whining. No excuses. If you don't buckle up you will get a ticket." serves to reinforce that those caught will face a ticket, no exceptions.
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This poster visually depicts officers issuing tickets in both day and night scenes and the copy stresses to viewers that they will need to "Buckle Up or Pay Up."
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This poster literally illustrates that law enforcement efforts will be round the clock by depicting a sun and moon. The copy again reinforces the "Buckle Up or Pay Up" messaging.
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This poster, by showing an officer and using the line "Open 24 Hours a Day," communicates that law enforcement will be watching around the clock for seat belt offenders.
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Teen Belt Creative Material
Posters
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This poster/print advertisement depicts a typical object of teen desire, the hot fashion accessory. The headline, which reads "Look at it sitting there mocking you," positions the item as unattainable to the reader. The tagline then reminds teens that they surely have better things to spend their money on than tickets for not wearing their seat belts and urges them to buckle up.
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This poster/print advertisement depicts another typical object of teen desire, the hot fashion shoe. The headline, which reads "New Shoes. Ticket. New Shoes. Ticket. Tough Choice," facetiously reminds readers of how simple the choice would be. The tagline then reinforces to teens the financial shortfall that could occur if they receive a ticket for not wearing their seat belt and urges them to buckle up.
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This poster/print advertisement also depicts an object of teen desire, the personal mp3 player. The headline, which reads "This is what you want, what you really, really want," is a play on pop music and serves to deliver the message that teens need not be wasting money on unwanted things. The case this time being a fine for not wearing their seat belt.
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This poster/print advertisement also depicts an object of teen desire, the cool cell phone. The headline, which reads "Pick me. Pick me," reminds teens that the choice is simple. They can spend money on the things they want or pay a fine for not wearing their seat belt.
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This poster/print advertisement depicts a typical teenage driver that is not using her seat belt. The headline, which reads "Surfer. Artist. Lawbreaker," reminds teen drivers of the consequences (and possible hassles) that are carried with not wearing a seat belt.
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This poster/print advertisement depicts a typical teenage rider that is not using her seat belt. The headline, which reads "Aspiring Singer. Daughter. Lawbreaker," reminds teens of the consequences (and possible hassles) that are carried with not wearing a seat belt, even as a passenger.
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This poster/print advertisement depicts a typical teenage rider that is not using his seat belt. The headline, which reads "Skateboarder. Blues fan. Lawbreaker," reminds teens of the consequences (and possible hassles) that are carried with not wearing a seat belt, even as a passenger
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General Creative Material
TV Billboard
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To accompany the State media buy for the "Click It or Ticket" program, this animated TV billboard can be distributed to TV stations and used in value-added opportunities.
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Posters
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This poster playfully reminds viewers that law enforcement officials will be watching by illustrating a police car behind a scented tree car freshener. The line of copy at the footer reinforces that tickets and fines will be levied on those choosing not to wear seat belts.
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This straight-forward poster depicts an officer writing a ticket and states that tickets will be written with "No Exceptions" to those not wearing their seat belts. The footer copy reinforces the "Click It to Ticket" message.
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A high impact poster that visually depicts the act of buckling up by illustrating a seat belt. The copy reiterates the key message that seat belts not only save lives, but also can save money in fines that for those not wearing seat belts.
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Pickup Creative Material
Banner Ads
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For use on State Web sites, to accompany the State media buy for the "Click It or Ticket" program and for use and distribution to State partners, these banner ads (in four sizes) visually buckle the two parts of a pickup truck to reinforce the seat belt and ticket message to the audience.
160 pixels wide x 600 pixels tall: Preview Download 300 pixels wide x 250 pixels tall: Preview Download 468 pixels wide x 60 pixels tall: Preview Download 728 pixels wide x 90 pixels tall: Preview Download |
TV Billboards
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A straight forward billboard aimed at increasing belt-usage among pickup truck drivers, this billboard depicts the two parts of a truck buckling together and communicates to the viewer that they should buckle up or pay the consequences.
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Posters
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A straight forward poster aimed at increasing belt-usage among pickup truck drivers, this billboard depicts the two parts of a truck buckling together and communicates to the viewer that seat belts reduce fatalities in truck rollovers by 80%.
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This poster illustrates a police car in the rear-view mirror and communicates to the reader that law enforcement officials will be issuing tickets, not warnings. The copy for this poster again stresses the "Buckle Up in Your Truck" messaging.
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Rural Creative Material
Banner Ads
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For use on State Web sites, to accompany the State media buy for the "Click It or Ticket" program and for use and distribution to State partners, these banner ads (in four sizes) communicate that tickets will be issued no matter where you live.
160 pixels wide x 600 pixels tall: Preview Download 300 pixels wide x 250 pixels tall: Preview Download 468 pixels wide x 60 pixels tall: Preview Download 728 pixels wide x 90 pixels tall: Preview Download |
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For use on State Web sites, to accompany the State media buy for the "Click It or Ticket" program and for use and distribution to State partners, these banner ads (in four sizes) communicate that tickets will be issued no matter where you live.
160 pixels wide x 600 pixels tall: Preview Download 300 pixels wide x 250 pixels tall: Preview Download 468 pixels wide x 60 pixels tall: Preview Download 728 pixels wide x 90 pixels tall: Preview Download |
TV Billboards
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This billboard visually depicts rural roads (and drivers) and communicate that no matter where you live, law enforcement officials will be watching and issuing tickets.
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This billboard visually depicts rural roads (and drivers) and communicate that no matter where you live, law enforcement officials will be watching and issuing tickets.
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Posters
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This poster illustrates an officer writing a ticket and cautions viewers that they will be seeing him in their rear view mirrors if they choose not to wear their seat belts.
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This poster visually depicts a rural driver and a small town sign. The copy which states "Yes, Even Here," communicates that no matter where you live, law enforcement officials will be watching and issuing tickets to those not wearing seat belts.
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This poster playfully illustrates a rural scene using a cow image and states to viewers that even though they may see more cows than cops, tickets will be issued to those not wearing their seat belts.
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This poster illustrates a police car in the rear-view mirror and communicates to the reader that law enforcement officials are stepping up enforcement efforts and that there will be no exceptions.
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This poster depicts a rural driver on a gravel road to communicate that law enforcement will be watching drivers and issuing tickets to those not wearing seat belts on all types of roads and in all locations.
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