Coastal Services Center

Web Content Design and Evaluation

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This Web Content Design and Evaluation course was designed to assist Web content creators in developing more relevant and effective Web sites for their stakeholders and the general public. In many organizations involved in coastal management, marine resources, and environmental research, Web content development and Web design is a task involving many individuals, many of whom have no formal training other than on a particular Web design tool.

Creating effective Web sites and the content to fill them entails more than just knowing how to write HTML or use JavaScripting. It requires more than creating Web pages that outline your organization’s purpose, goals, objectives, and major projects. In fact, one needs to have knowledge in a broad range of topics, from an understanding of how the Web and web users interact to a detailed perspective on what members of your target audiences expect to gain from your site.

To get started, please click the Next button. If you wish to select a specific module, make your selection from the menu below.

• Module 1: Introduction and Overview
• Module 2: Determining Your Target Audience
• Module 3: Developing Goals and Objectives for Your Web Site
• Module 4: Content and Accessibility
• Module 5: Web Site Marketing
• Module 6: Evaluation and Realistic Expectations
• Module 7: Automated and On-line Survey Methods
• Module 8: Surveys & Other Indicators of Web site Content Effectiveness
• Module 9: Making the Content Evaluation Process Continuous

After you have completed the course, you will be taken to a course evaluation. If you wish to go straight to the evaluation, click here.

Note: course evaluation currently unavailable.

This course has been designed with its own navigation system. Do not use your web browser's Back and Forward buttons to change from one page to the next. Instead, use the onscreen Back and Next buttons to navigate the modules and lessons. Be sure to have your Web browser configured to allow pop-up windows. The built-in quiz questions require this. For pop-up windows, use the Close button to close the window. This will ensure you are forwarded to the next page.