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Web Content Design and Evaluation
Module 1: Introduction and Overview
Module 2: Determining Your Target Audience
Module 3: Developing Goals and Objectives
Module 4: Content and Accessibility
Module 5: Web Site Marketing
Module 6: Evaluation and Realistic Expectations
Module 7: Automated and On-line Survey Methods
Module 8: Surveys and Other Indicators of Effectiveness
Module 9: Making the Process Continuous
Web Content Design and Evaluation
Module 8
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Surveys and Other Indicators of Web Site Content Effectiveness

While server log analysis can provide insight into the effectiveness of Web site content and design, surveys involving individuals and groups provide even greater depth of understanding. And while some people will not have the resources or interest to do thorough analysis of server logs, pathing analysis, etc., most will have the ability to conduct surveys via e-mail, telephone, or personal interview.

Module Objectives:

After completing this module, you will be able to:

  • Outline the steps of a successful survey project.
  • Discuss the advantages and disadvantages of several survey methods.
  • Describe other indicators of your Web site’s effectiveness.
 
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