The President’s Challenge partnered with LIVE IT!, a program of the Coca-Cola Company and its Bottling Partners, to help promote physical activity and healthier eating to middle school students. The free on-line resource contains “fun ideas and activities to help students get moving, while enlightening them on the benefits of a healthy and active lifestyle.” Other partners with the LIVE IT! program include the School Nutrition Association and the National Association for Sport and Physical Education.

Application for the 2006 General Mills Champions Grants will be available on December 1, 2005. As in the past, eligible entrants include community based non-profits implementing a program that improves the physical activity and nutrition habits of children and teens between the ages of 2 and 20. Eligible programs must include an evaluation component to help ensure sustainable change. Existing physical activity and nutrition programs that organizations can use in programming are highlighted in the Background and Resource Information piece.