Yahoo Autos
Add more horsepower to your marketing with the leading automotive site
Yahoo Autos is the #1 automotive site, reaching 13.2 million people every month1. With comprehensive listings and research tools, industry-leading editorial and powerful content partnerships, Yahoo Autos is the only destination with leading auto content and listings that appeal to both car enthusiasts and in-market auto shoppers. If you want to reach these audiences across screens, Yahoo Autos puts you in the driver’s seat.
| Audience Segment | Yahoo Autos Reach2 |
|---|---|
| Families | 7.7 million monthly |
| Affluent Households (HHI 100K+) | 3.9 million monthly |
| Auto Intenders | 2 million monthly |
| Tech Enthusiasts | 0.8 million monthly |
Yahoo Autos attracts highly desirable audiences
Yahoo Autos visitors are predominantly males 25-54 yrs, with a median income of $72,500, and stay active on the site throughout the purchase cycle2. Featuring the latest, most relevant automotive news, tools and information across screens, Yahoo Autos delivers key audiences:
Showcase your brand on Yahoo Autos
From high-impact branding opportunities to direct response placements, advertising on Yahoo Autos puts your brand front and center with auto enthusiasts and intenders. Here are
- Custom Executions: Connect with your audience with big, bold and beautiful takeovers.
- Advanced Creative Executions: Capture and hold consumers’ attention with innovative ad formats, dynamic creative and compelling video.
- Sponsorships: Align your brand with Yahoo Autos buying guides or exclusive coverage of automotive events.
For an overview of advertising options, please visit our ad solutions page. For a complete list of creative specifications for Yahoo properties, consult our ad specs.
Millions of consumers make Yahoo a daily habit. We can help you connect with them. For advertising opportunities on Yahoo Autos or other Yahoo properties, contact your account manager or our sales team today.
1comScore Media Metrix, August 2013, 2comScore Plan Metrix, Key Measures, May 2013
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