Yahoo Advertising

Search

Engage with millions of searchers that you can’t find anywhere else.

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Consumer behavior is constantly changing, so we’re continually evolving the Yahoo search offering to make sure we’re delivering what users want. Last year, we conducted more than 300 search experiments to find new ways to enhance our search experience and meet our users’ needs. As a result, the number of Yahoo’s searches on mobile devices has grown 43% in the past year, and searchers can expect to find easy answers through rich and personalized content.

The new search experience, as well as enhanced ad formats like Ad Extensions and Product Ads, help you better engage with the 153 million unique U.S. searchers on the Yahoo Bing Network. Through Yahoo, Bing, and our partner sites, you can reach millions of searchers that cannot be found on other search engines. These searchers represent almost 30% of the search market, and spend 10% more money online than those on Google.

To complement campaigns on the Yahoo Bing Network, Yahoo Gemini offers the performance and ease of search, combined with the scale and innovative canvas of native advertising, and makes it simple and easy to get your brand message directly onto mobile devices. With 39% of overall searches on Yahoo coming from mobile devices, Yahoo Gemini offers an easy and effective way to reach this growing traffic.

Yahoo makes it easy to get your brand message in front of a growing audience of engaged consumers across devices, partners, and properties with proven advertising solutions that drive results.