Insights

Yahoo Gemini native and mobile search ads double Chariotz’ website traffic while cutting ad costs by 30%.

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Some 72% of Millennials (now in their teens to mid-30s) indicate they’ll purchase a car over the next 3 years, more than any other demographic. This study shares insights into their automotive preferences and how marketers can use digital channels to connect with car-shopping Millennials.

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Yahoo Travel is one of several new digital magazines launched this year that give brands a visually rich and engaging format for advertising. In this new study, two travel advertisers saw a double-digit lift in search activity after being exposed to 13.9 million Yahoo Travel magazine readers over a two-month period.

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This webinar recording shares insights from our recent study into the shopping habits of mobile searchers and best practices to help marketers connect with them.

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As content marketing has increasingly become a go-to tactic for many marketers, it’s important to understand the nuances of creating compelling content marketing for a particular audience. In the case of Millennials, expectations are high when it comes to content marketing. This study, presented by Yahoo, Tumblr, Razorfish and Digitas, provides you with a deep understanding of the Millennial mindset, and provides the strategic principles and creative tactics for developing content marketing for this demographic.

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By 2015, more consumers will search on mobile devices than their PCs. Our new study shares a wealth of actionable insights into mobile searchers’ behaviors that can help marketers better connect with this increasingly important audience.

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Our 2014 Yahoo Media Stars competition winners had a fantastic time in Cannes! They learned from and networked with the ad industry’s top minds, gained new insights to help advance their careers, and were recognized by their peers and leaders as being among the best and brightest agency talent. Check out the highlights in this video.

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A retailer sees major lifts in brand awareness, purchase intent, and more using our mobile stream ad format. Check out this recent study to see how you can put Yahoo Gemini native ads to work for your brand.

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A campaign that joined the power of mobile search and our native stream ad format significantly improves performance for a travel brand. Read the study for details and key takeaways for marketers.

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This recent study found that consumers exposed to native stream ad campaigns are much more likely to take action versus those who viewed traditional ads. See detailed results from the study, which focused on nine PC-based campaigns across various industries.

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Ads on Yahoo work together across formats and devices to deliver powerful results for brands. With the combination of Premium, Video, Native, Search and Audience, Yahoo offers the only unified advertising solution in the market. Watch this video to see how you can use this unique approach to boost results for your brand.

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With consumers now spending the majority of their online time on mobile devices, it’s more important than ever to make mobile the foundation of your online advertising strategy. This video will provide you with valuable insights into consumer mobile usage, as well as best practices for creating innovative and effective mobile ads.

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Providing a high-performance online experience is becoming increasingly important in the auto insurance category, and brands who are leading with a digital-first approach are speeding by their competitors. Read on to see what else our recent research recommends for auto insurance marketers.

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Through Yahoo Gemini, advertisers now have access to larger, richer ads seamlessly integrated into new content formats. Learn the most effective strategies to engage consumers and ensure that your native ads are making an impact.

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It’s estimated that two-thirds of all digital and mobile ads will be bought programmatically by 2015. Are you ready for this shift? Read on to understand how the rapidly-evolving programmatic landscape is changing today’s advertising ecosystem.

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Learn how to get top performance from our new Product Ads format, which combines rich images and effective targeting to produce great results for search advertisers.

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Consumers today expect more and better personalization of their digital experiences, including the ads. Watch Yahoo Vice President of Research and Insights Lauren Weinberg’s presentation on ad personalization – and how marketers can use this approach to make lasting connections with consumers – during the Ad Age Marketing & Technology Summit during Internet Week.

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Retail marketers who prepare their holiday campaigns early will be merry this holiday season when sales are looking bright. Watch this webinar for tips to help you make the most of your holiday sales.

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To succeed in today’s fragmented media arena, advertisers will need to look beyond traditional measures such as reach and frequency, toward more contemporary and relevant metrics such as effective and engaging reach. Personalization is the pathway to advertising nirvana— placing the right ad in front of the right consumer at the right time, driven by the right data.

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This report lays out the process we are taking at Yahoo for understanding a major digital daily habit—Online Video—and for developing products and creating opportunities for advertisers to engage in consumers’ daily lives.

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Learn about upcoming enhancements, including new ad formats, more ways to expand your reach and even easier ad management.

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Leverage our experts’ tips and tricks to help deliver greater impact and superior performance for your business or brand.

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Learn how Yahoo Gemini can help you reach millions of people directly on their mobile devices with smart, integrated, multi-channel campaigns.

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  Ad Solutions, Audiences

Learn the top tips that will take your campaigns to the head of the class during the back-to-school shopping season.

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  Industries, Ad Solutions, Audiences

Lamps Plus, America’s largest specialty lighting retailer, saw an opportunity to burnish its brand and brighten online sales by making its search ads stand out from the competition.

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In the summer of 2012, as part of an early test of this search ad format, eHealth started using Sitelink Extensions on the Yahoo Bing Network to complement its use of other Yahoo advertising solutions.

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Caught in a bidding war for highly sought search keywords, Marketo often paid high cost-per-click rates for the search terms it wanted. The marketing software firm wanted an effective alternative to search

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E-commerce fashion retailer uses Rich Ads in Search on the Yahoo Bing Network to significantly increase its click-through rate and reduce its cost per action.

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High-tech manufacturer uses Yahoo Database Match to measure the impact of online ad campaigns on retail sales.

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A premium brand canvas in the dead of winter serves as a catalyst for the hotel chain to gain a huge boost in site visits, search activity and brand perception.

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Yahoo scores an ROI 79% higher than non-branded paid search for a national athletic apparel retailer

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OfficeMax’s online ad campaigns used Rich Ads in Search and Sitelink Extensions to communicate the depth of its offerings and intensify interest in limited-time product promotions.

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With its bold canvas and targeted reach, Yahoo Mail surpasses conversion goals for Kaspersky Lab

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CenterStage Advertising books a run on Yahoo Mail and gives rave reviews.

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Rich Ads in Search delivers a healthy dose of traffic and conversions.

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The New York Stock Exchange teams with Yahoo to target finance pros and get followers, “likes” and customers.

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Watch our search advertiser webinar based entirely on what our advertisers wanted to hear about.

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See how our offline tool works even faster to manage your Yahoo Bing Network search campaigns.

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Consumers are moving to mobile faster than most retailers. This white paper presents four mobile consumer shopping trends, and what retailers can do to close the marketing opportunity gap across devices.

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TicketsNow wanted to boost CTR on its display ads through more precise targeting and by tailoring ad creative to user profile data and online activity.

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Mercent used Product Ads to help its roster of brand-name retail clients create rich-looking, high-performance ads at a lower cost-per-click.

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Learn how Yahoo Gemini can help you reach millions of people directly on their mobile devices with smart, integrated, multi-channel campaigns.

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  Ad Solutions, Audiences

Learn the top tips that will take your campaigns to the head of the class during the back-to-school shopping season.

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  Industries, Ad Solutions, Audiences

In addition to looking at how the shopping process is changing for health consumers, this study isolates reactions to mobile/tablet/pc advertising. (PDF)

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  Audiences, Industries

Advertisers seeking to target caregivers need a deep understanding of how and why they use the internet, what content they are consuming and how they like to receive online advertising. (PDF)

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  Industries, Audiences

To honor the love and hard work of moms around the world, P&G developed a global campaign called “Thank You,Mom”

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Yahoo partnered with Ipsos MediaCT to conduct a survey to create an overview of the bundled and Internet service provider landscape, to learn what motivates consumers to change their provider and to discover how consumers research their decisions. (PDF)

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  Audiences, Industries

The objective of the study was to quantify the online audience of in-market laptop purchasers and to provide marketers with insights to better understand their path to decision. (PDF)

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As digital plays a greater role in the daily lives of today’s consumers, we’re seeing changes in how they are making decisions to purchase new laptop computers. This study provides insights to enable laptop marketers to better understand the laptop shopper’s path to purchase. (PDF)

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This study was created for travel marketers to share insights on the mobile-enabled travel consumer. Key learnings include how the shopping process is changing, consumer reactions to mobile, table and online advertising, how mobile and tablet usage is affecting the shopping process, and exploring shopping behaviors in the travel category. (PDF)

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What do tablet marketers need to know to engage and connect with audiences online in order to drive results? The objective of the study was to quantify the online audience of in-market tablet purchasers and to provide marketers with insights to better understand their path to decision. (PDF)

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Online advertising is a powerful opportunity for alcohol brands seeking to connect with Adults 22+. This study provides key insights into the preferences, habits and purchase behavior of alcohol consumers and how brands can successfully reach this market. (PDF)

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Hosts and party-throwers utilize online resources in a big way to discover party ideas, find recipes and connect with guests. For brands seeking to connect with this audience, it is important to understand why the internet is critical to the planning process. (PDF)

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This study will help you better understand pet owners' online habits, how they consume content and how receptive they are to online advertisements. (PDF)

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Yahoo Insights shares how digital is playing a greater role in the daily lives of active traders, and is changing how this audience accesses, researches and consumes financial information, products and services. (PDF)

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This study includes key learnings that financial services marketers should know about this influential audience, their preferences, perceptions and consumption habits when it comes to financial information online. (PDF)

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This study shares the most important influencers in consumer purchase decisions and looks at opportunities for marketers to engage with credit card and brokerage shoppers along the path to conversion. (PDF)

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This study by Yahoo and Microsoft shows marketers how to leverage insights into the latest search ad trends to drive better performance on the Yahoo Bing Network. (PDF)

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As much as 40% of annual sales are concentrated in the last two months of the year for some retailers. Understanding the unique purchase path consumers take when shopping during the holiday season is critical for marketers to ensure they maximize sales.

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Part 2 of the Ethnodynamics series

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Finding the Right Recipe for Social Success

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Our new study shows how consumers are using digital media and new technology in their back-to-school and back-to-college shopping.

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Moms are a very coveted group of consumers. To help marketers connect with them, our study reveals moms’ online habits and activities by device, time of day, and more.

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Moms today live in a world that has been revolutionized by technology, where time is limited, lives are busy, and moments are hard to come by.

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African Americans currently make up about 13% of the U.S. population, and the growth rate outpaces that of the total population by almost 30%

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Learn the top tips that will take your campaigns to the head of the class during the back-to-school shopping season.

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  Industries, Ad Solutions, Audiences

In addition to looking at how the shopping process is changing for health consumers, this study isolates reactions to mobile/tablet/pc advertising. (PDF)

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  Audiences, Industries

Advertisers seeking to target caregivers need a deep understanding of how and why they use the internet, what content they are consuming and how they like to receive online advertising. (PDF)

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  Industries, Audiences

Yahoo partnered with Ipsos MediaCT to conduct a survey to create an overview of the bundled and Internet service provider landscape, to learn what motivates consumers to change their provider and to discover how consumers research their decisions. (PDF)

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  Audiences, Industries

This study provides key insights and implications for travel marketers who want to know more about their consumers’ plans and interests around traveling over the holiday and winter travel periods. (PDF)

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High-tech manufacturer uses Yahoo Database Match to measure the impact of online ad campaigns on retail sales.

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New research from Yahoo reveals emerging trends in airline booking conversions and identifies opportunities for airlines to convert more customers in the middle and upper levels of the purchase funnel.

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See how summer travelers plan their travel, which tools and websites they use, and how brands can reach them with online advertising. (PDF)

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This study examines the stages of intention by mindset of Auto Intenders and provides an in-depth analysis of the vehicle purchase process, including which sources are most important at each stage of the purchase cycle and how different types of ads influence consumers throughout the shopping journey. (PDF)

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Ram Trucks saw an opportunity to solidify its brand identity and better connect with its core audience by sponsoring a site dedicated to country music content.

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