Retail
Online shoppers make Yahoo a must-have daily habit
Looking for a media partner to help you make registers ring? There’s no need to shop ‘til you drop. Yahoo reaches more women, as well as adults 18-49, than any other online destination1. But Yahoo visitors don’t just window shop; they spend significantly more across key retail categories than average Internet users2. That’s a retail-ready audience you can’t afford to miss.
What can Yahoo do for you?
If you’re in the retail industry, advertising on Yahoo can help you:
- Build awareness: Promote new products or seasonal events with high-impact creative solutions.
- Drive traffic: One out of every ten visitors to a Retail Top 500 site comes from Yahoo sites2.
- Reach affluent consumers: Our audience spends over $3.3B online per month2.
Your target audience is on Yahoo
Some of the most highly sought-after audience segments for retail advertisers are on Yahoo.
| Audience Segment | Yahoo’s Reach |
|---|---|
| Women 18-34 | 93% of this audience1 |
| Moms | #1 online publishing destination, with 92% reach1 |
| Adults 18-49 | #1 online publishing destination, with 93% reach1 |
Let’s partner to build your retail advertising solution set
We have a dedicated team across sales, account management and product development focused on the retail industry, and we can embed your brand in consumers’ daily habits. Contact your account manager or our sales team today to build an advertising solution that will meet your marketing objectives.
(Sources: 1comScore, May 2013; 2Dynamic Logic Normative Results, Retail Campaign Study, Feb. 2013; 3Compete 2012-2013)
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