Travel
Travel consumers know a great destination when they see one
Though there’s a whole world out there to explore, there’s one destination boatloads of travelers have in common – Yahoo. Every month, Yahoo visitors shell out $4.5 billion on travel, spending 20% more than average online buyers1. And Yahoo travel ads create lasting memories: 75% to 92% of visitors recall travel ads on our Travel, Mail and Homepage sites2.
What can Yahoo do for you?
If you’re in the travel industry, advertising on Yahoo can help you:
- Support seasonal promotions: Create demand around seasonal offers with solutions optimized to drive your call-to-action.
- Build leads: Reach the right audiences with Yahoo's vast user data, robust targeting solutions, search and more.
- Increase bookings: Position your brand as a top choice around premium content experiences when consumers are searching for their next trip.
Your target audience is on Yahoo
Some of the most highly sought-after audience segments for travel advertisers are on Yahoo.
| Audience Segment | Yahoo’s Reach |
|---|---|
| Airline customers | #2 online destination, with 82% reach3 |
| Rental car customers | #2 online destination, with 78% reach3 |
| Hotel customers | #2 online destination, with 81% reach3 |
| Leisure travelers | #2 online destination, with 81% reach3 |
| Business travelers | #2 online destination, with 72% reach3 |
| Affluents | 85% of this audience4 |
| Families | 78% of this audience4 |
| Millennials | 94% of this audience5 |
Let’s partner to build your travel advertising solution set
We have a dedicated team across sales, account management and product development focused on the travel industry, and we can embed your brand in consumers’ daily habits. Contact your account manager or our sales team today to build an advertising solution that will meet your marketing objectives.
(Source: 1comScore Custom Shopping Profile Q1 2013; 2Yahoo – Ipsos Holiday Winter/Travel Study; 3comScore, Aug 2014; 4comScore Feb 2013; 5comScore, April 2013)
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