Technology

Streamline and add value to ad exchange activities with predictive tools

To get the most out of your ad inventory, it’s important to focus, not just on selling precious space to marketers, but on developing a relationship with buyers that will keep marketers bidding for spots on your site.

Yahoo Ad Exchange’s Yield Manager technology and its intuitive bidding and impression valuation tools are intended to radically enhance these relationships:

• Our Prediction Algorithm considers both bid amount and likelihood of buyer success in allocating impressions in order to create a mutually beneficial relationship between buyer and seller
• Our Real Time Bidding (RTB) technology enables publishers, ad networks, agencies, DSPs and SSPs to work as part of the same auction at the same time. Outside buyers can purchase inventory in real time through the Ad Exchange, while external suppliers can also make inventory available for sale on a single-impression basis

Meaningful, value-laden transactions in real-time: look no further. Yahoo Ad Exchange makes these possible, thanks to the Yield Manager technology and its easy- to-use tools.