Guidelines | Rates
| Sample Packages | Program Grid (.pdf)
NCPR Broadcast Underwriting
North Country Public Radio has been broadcasting in the public interest since 1968. Thousands of listeners rely on
NCPR to deliver their daily dose of regional and national news; political, environmental
and educational on-air discussions and call-in programs; as well as a diverse
offering of music and other entertainment programming. North Country Public Radio continues to derive the great majority of its
annual revenue from private sector support. Astute business people throughout
our broadcast region recognize North Country Public Radio as an uncommon, cost-effective,
and lucrative underwriting investment.
Underwriting presents an opportunity
for business people to actively and publicly lend their financial support
of North Country Public Radio before an audience of well-traveled,
well-educated individuals, many of whom hold managerial positions and enhanced
personal spending power. This is a market of individuals who think, care, and
spend. No other media source reaches homes and businesses throughout
our broadcast region virtually the entire northern tier of New York State,
western Vermont, and Southern Ontario and Quebec. In some Adirondack communities,
North Country Public Radio is the only radio signal received.
Second,
underwriters are afforded an enhanced public image loyal NCPR listeners
are like family to the station, and they greatly value and recognize the investment
made by local and regional businesses in support of their public radio
station.
Should you wish to discuss underwriting, please contact Sandy Demarest.
Broadcast Underwriting Guidelines
Clear guidelines make
for a good message. A combination of Federal Communications Commission (FCC)
and North Country Public Radio (NCPR) guidelines for underwriting ensure that
the message brought forth is clear, concise, sophisticated and pleasing to the
ears of our listeners.
FCC underwriting guidelines dictate that all
public radio stations must refrain from using underwriting language which
contains:
- Calls to Action (words such as "call", "stop
by", or phrases prompting action)
- References to price (i.e., actual
price, "free", "on sale", etc.)
- Superlatives (i.e., "best", "greatest",
"most reliable", etc.) or other qualitative descriptors
- Inducements
to buy, rent, sell, or lease
The "intent" of
underwriting is to publicly acknowledge our underwriters and provide a brief description
of location, services, notable business anniversary or relocation information,
slogans used as a standard, traditional portion of the business's marketing mix
and which do not violate FCC and NCPR regulations, as well as telephone numbers
and web site information. Underwriting credits must fit in a 10 second time frame.
NOTE: A maximum of two underwriter credits are scheduled in most available
program breaks. Each credit spot is sold separately.
NCPR
Underwriting Guidelines:
- Web
site information may be included. As an added value, we will also provide a direct
link from our Current Underwriters list to the
web pages of our underwriters.
- Other than accepted slogans, words such
as "you," "your," "our," and "we" are not permitted. It suggests a personal statement
on the part of the station and is therefore not acceptable.
- NCPR
will comply, without exception, with all FCC underwriting guidelines; non-compliance
subjects the station to severe penalties.
Broadcast Underwriting Rates
Compare North Country Public Radio
underwriting rates to those of any other medium! NCPR rates are offered
at two levels: prime time and standard time.
Prime time rates are $22.00 per
credit supporting programs aired during times when listenership tends to be
at its highest. Prime time programs include: Morning Edition, Garrison
Keillor's Writer's Almanac and A Prairie Home Companion, regional
and national news, All Things Considered, and many more.
View our complete schedule of prime and standard programming (PDF document)
Standard
time rates are $14.00 per credit supporting mid-day and evening programs enjoyed
by our listeners. Standard time programs include: classical music, On Point,
Mountain Stage, The Thistle & Shamrock,
and many other popular programs.
Credits are defined as a 10-second underwriter message conforming to the underwriter guidelines listed above.
Each underwriting partnership is unique,
with credits structured to suit the needs of that particular business. Credits
may run several times a day, once a day, five days a week, once a week, or concentrated
seasonally. All credits are subject to availability.
Flexible Payment
Schedules
Convenient payment schedules can be arranged on a monthly,
quarterly, semi-annual or annual basis.
Discounted Annual Packages
Underwriting partnerships which encompass a 12-month run are offered at a discounted
rate. The underwriter pays for the first 50 weeks, while receiving the remaining
two weeks free of charge.
Sample Underwriting Packages
Name of Plan
|
Cost
|
Number of Credits
|
Credit Type
|
Payment Options
|
Package A
|
$12,600
|
364
|
Prime
|
In
Full
|
|
|
364
|
Standard
|
$3,150.00/quarter
|
|
|
|
|
$1,050.00/month
|
Package A represents an underwriting profile containing seven
prime and seven standard credits per week. |
Name of Plan
|
Cost
|
Number of Credits
|
Credit Type
|
Payment Options
|
Package B
|
$9,000 |
260
|
Prime
|
In
Full
|
|
|
260
|
Standard
|
$2,250.00/quarter
|
|
|
|
|
$750.00/month
|
Package B represents an underwriting profile containing five
prime and five standard credits per week. |
Name of Plan
|
Cost
|
Number of Credits
|
Credit Type
|
Payment Options
|
Package C
|
$6,900
|
260
|
Prime
|
In
Full
|
|
|
104
|
Standard
|
$1,725.00/quarter
|
|
|
|
|
$575.00/month
|
Package C represents an underwriting profile containing five
prime and two standard credits per week. |
Name of Plan
|
Cost
|
Number of Credits
|
Credit Type
|
Payment Options
|
Package D
|
$4,700
|
156
|
Prime
|
In
Full
|
|
|
104
|
Standard
|
$1,175.00/quarter
|
|
|
|
|
$391.66/month
|
Package D represents an underwriting profile containing three
prime and two standard credits per week. |
Name of Plan
|
Cost
|
Number of Credits
|
Credit Type
|
Payment Options
|
Package E
|
$2,200
|
104
|
Prime
|
In
Full
|
|
|
|
|
$550.00/quarter
|
|
|
|
|
$183.33/month
|
Package E represents
an underwriting profile containing two prime credits per week. |
Name of Plan
|
Cost
|
Number
of Credits
|
Credit Type
|
Payment Options
|
Package
F
|
$1,100
|
52
|
Prime
|
In Full
|
|
|
|
|
$275.00/quarter
|
|
|
|
|
$91.66/month
|
Package F represents
an underwriting profile containing one prime credit per week. |
Name of Plan
|
Cost
|
Number
of Credits
|
Credit Type
|
Payment Options
|
Package
G
|
$700
|
52
|
Standard
|
In Full
|
|
|
|
|
$175.00/quarter
|
|
|
|
|
$58.33/month
|
Package G represents an underwriting profile containing one
standard credit per week. |
Seasonal rates are
also available.
Should you wish to discuss underwriting, please contact
Sandy Demarest.