Campaign: Building and Sustaining Preparedness: A National Campaign
Make it simple, easy, and part of everyday life
Pioneering work done after the Loma Prieta Earthquake (1989) where grants were given to community-based organizations to fund activities to enhance preparedness resulted in lessons that have not been remembered nor applied well after Sept. 11, 2001. Fundamentally, the most important lesson is "make it simple, easy, and a part of everyday life." When provided 1,000-item lists of "stuff" to buy, or lists of "gotta do's" ...more »