Acquisition
The FloodSmart acquisition marketing campaign sends direct mail pieces to drive flood insurance purchases.
![Your dream home's worst nightmare.](images/campaign/dmThumbKneeDeep.jpg)
Knee Deep
Visual: This four-page mailer is used to acquire customers living in high-risk areas.
Knee Deep Letter
Knee Deep highlights the consequences of flooding, particularly the costs. It illustrates how just a few inches of water can result in tens of thousands of dollars in damage.
Knee Deep Letter for People Living Near Levees
The levee version of the Knee Deep direct mail is targeted to those who live near levees but are not in high-risk areas. This piece discusses the inherent risk of living near levees; while they are built to reduce the risk, they do not eliminate it.
![Misconceptions.](images/campaign/dmThumbprp.jpg)
Misconceptions
Visual: This two-page mailer discusses flood misconceptions and is used for targeting those living in moderate- to low-risk flood areas, highlighting the benefits of a low-cost Preferred Risk Policy.
![One mile.](images/campaign/dmThumbbuffer.jpg)
Buffer Zone
Visual: This two-page folding mailer specifically targets people living near high-risk flood areas by showing their close proximity to local exit signs and including those living within one mile of a high-risk area. It also highlights the benefits of a low-cost Preferred Risk Policy.
Retention
The FloodSmart retention marketing campaign sends direct mail pieces to drive flood insurance policy renewals.
![Renew.](images/campaign/dmThumbRenew.jpg)
Renew
Visual: This four-page mailer includes a card and a letter. The card shows a house with storms coming in on both sides. The text on the back of the card gives many reasons for homeowners to renew their flood insurance coverage. The letter encourages clients to renew.
![Dos Hermanos.](images/campaign/dmThumb2.jpg)
Dos Hermanos
Visual: This Spanish tri-fold mailer is sent only to Puerto Rico and focuses on retaining existing flood insurance clients. The mailer tells a tale of two brothers—one retains his flood insurance, while the other does not. When they experience a flood, the brother who retained his flood insurance is covered, while the other has to pay more than $26,000 in flood repairs and cleanup.
Winback
The FloodSmart winback marketing campaign sends mail to encourage those whose flood insurance policies have lapsed to reinstate their coverage.
![Winback.](images/campaign/dmThumbReceipts.jpg)
Receipts
Visual: This three-page “winback” mailer includes realistic-looking receipts for common repairs needed after a home is flooded. Receipts include a contractor bill, a new sofa and tables, and a new hardwood floor. It forces the homeowners to ask themselves how much they could afford to pay for repairs.
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