Ad Age @ ANA Masters of Marketing
Interviews with Walmart, Subway, Mars, Coca-Cola execs and more
Top marketers talk Super Bowl, marketing to millennials and how they know when innovation works.
The McCann Worldgroup executive will assume the role of JWT Worldwide CEO in 2015.
Rupert Murdoch's film and TV company is spending now on Fox Sports 1 and FXX in the hope of big returns down the road.
CBS gave 'Mike & Molly' a new look and feel, but the ratings for its return looked roughly the same.
Has the Hamburglar been up to no good again? Burger King's new "Big King" looks very similar to the world's most famous burger, the Big Mac.
One of the world's largest meat purveyors says it's responding to consumer demand
If you're flipping through the St. Louis Post-Dispatch Tuesday, you might find something that will make you smile.
Pasta giant creates advisory board to promote diversity, says new advertising campaign to be more inclusive.
Turns out newspapers concocted it to tarnish the reputation of radio, which had been stealing ad dollars.
Forbes contributors may be available to serve as guest lecturers for Ashford's online students.
Mark Reuss, GM's top executive for North America, deactivated his Facebook account on Monday after he responded to a Web site that wrote dismissively about the company's shrinking U.S. auto market share.
HBO is one of the few things left that hold people back from cutting the cable TV cord, but our man has managed to live the dream: HBO, without paying for cable.
Knit one, purl ... eight-plus hours of live stitching? That's what's happening tonight on Norwegian public broadcaster NRK2.
World Series MVP David Ortiz and Boston Red Sox teammate Shane Victorino had their beards shaved for charity Monday to benefit victims of the Boston Marathon bombings in April.
The pressure is on for Twitter to show it can help advertisers with various objectives, like drumming up sales leads.
Overall, kids saw fewer ads targeted at them, but report hits marketers for not cutting ads -- and calories -- elsewhere.
Dodge says it's seen an 80% increase in web traffic on back of 'Anchorman' campaign.
72andSunny and 'The Wolverine' director James Mangold amp up the action in a spot for the new 'Call of Duty.'
Tech old-timer's patents appear to give it status as an inventor of online advertising.
The blog network, which publishes xoJane and ReadWrite, is going to concentrate on a "sustained profitability goal."
Modest numbers for a site that averages more than 1 billion monthly unique visitors each month.
Maybe home-shopping companies QVC Inc. and HSN Inc. should take a look, a Martha Stewart shareholder suggested.
For one thing, to keep growing, Twitter needs to get better at media, not just meta-media.
Finally, several industry voices are cautiously starting to question the long-term viability of pricing and measuring media on a cost-per-thousand, or CPM, basis.
The food giant's 'Project K,' partly a response to slowing cereal sales in the U.S., will cost 2,000 jobs.
By raising the price, Twitter is giving in to demand while seeking to avoid a market debut like that of Facebook.
Jonah Peretti never imagined people would watch much video on mobile devices, he says in this video from Advertising Week.
Eyewear marketer Warby Parker didn't originally plan to have physical stores, but that's changed now, co-CEO Neil Blumenthal told us.
For media-agency trading desks, programmatic has allowed them to deal directly with fewer sellers, while buying ads across a greater spectrum of sites.
Top marketers talk Super Bowl, marketing to millennials and how they know when innovation works.
